Primark, United Kingdom (UK) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning
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Primark is a renowned value retailer in the UK, with 31.6% of UK consumers stating that they have purchased apparel from Primark The retailer’s customer base is
skewed towards females, accounting for 61.8% which is likely due to womenswear making up a significant proportion of its product range.
Profile of retailer’s shopper base, key performance indicators, sales and market shares
Scope
– Primark’s value price positioning and wide product range makes it the most shopped at retailer in the UK
– Primark’s reliance on its vast store estate means it suffered more than most during the pandemic
– A lack of transactional website means Primark will not benefit from the prevailing online demand post-pandemic
Reasons to Buy
– Gain a comprehensive knowledge on Primark's business and develop a competitive advantage
– Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit
– Analysis of key players in the clothing and footwear segment in the UK
Marks & Spencer
JD Sports
Primark
ASDA
ASOS
Sports Direct
Amazon
T.K.Maxx
John Lewis
Table of Contents
Frequently asked questions
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