UK Private Motor Insurance: Distribution and Marketing
Aggregators remain a popular channel, but most customers prefer to purchase directly. Arranging cover over the phone is the preferred method across all distribution channels. Television dominates the advertising and marketing mediums used by private motor insurers.
Verdict Financial’s “UK Private Motor Insurance: Distribution and Marketing” explores consumer purchasing behavior and how it is developing within the market. This report discovers what is most influential to customers when purchasing a policy and also reveals the most popular providers in the market. New trends and innovations are highlighted, as well as the key factors that will influence the private motor insurance market over the next few years.
Reasons to Buy
Understand consumer purchasing decisions and how these will influence the market over the next few years. Improve customer engagement by recognizing what is most important to them and how insurers can adapt their products and services to meet their needs.
Discover which private motor insurance providers lead the way and how providers are revolutionizing the car insurance market through new innovations.
Adapt your distribution strategy to ensure it still meets customer purchasing behavior.
Table of Contents
The Purchasing Journey
Insurer Selection, Loyalty, and Switching
Marketing Activity and Future Developments
List of Tables
List of Figures
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