United Kingdom (UK) Small Kitchen Appliances Market to 2024

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Published: March 29, 2019 Report Code: VR0085HR-ST

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"UK Small Kitchen Appliances, 2019-2024", report offers comprehensive insight and analysis of the UK Small Kitchen Appliances market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on kettles & hot beverage makers, electrical kitchen gadgets, toasters & sandwich makers, small table top cooking appliances and food preparation appliances. Consumer data is based on our 2018 UK Small Kitchen Appliances survey, using a panel of 2,000 nationally representative consumers.

After a difficult time following the declining popularity of the Nutribullet, the small kitchen appliances market is now on the road to recovery with the market set to return to the peakreached in 2015, within the next two years.

Scope

– Online penetration within small kitchen appliances is lower than that of the overall electricals market, with online spend driven by big ticket categories such as major kitchen appliances.

– There is stiff competition among the three leading retailers with only 1.1 percentage points between the market leader Argos and third place retailer Dixons Carphone, in terms of SKA market share.

– Penetration of SKA is highest among new home owners with 25-34 year olds possessing the highest penetration across all small kitchen appliances categories.

Reasons to Buy

– Learn how new home owners are driving purchases in the small kitchen appliances market to better target this demographic with design-led products

– Identify opportunities for own-brand expansion and which brands to stock with our brand conversion data to see what brands should be stocked to appeal to shoppers

– Use our in-depth analysis of the leading retailers in small kitchen appliances in order to understand how to appeal shoppers and remain competitve in the market.

Nutribullet
Aldi
Argos
Dixons Carphone
Amazon
Appliances Direct
GoInstore
Wilko
Robert Dyas
B&M
The Range
ASDA
Sainsbury's
AO
Tesco
Tesco Direct
John Lewis & Partners
Shop Direct
Russell Hobbs
Breville
Morphy Richards
Amazon Fresh
De'Longhi
Very.co.uk
Littlewoods
George
Morrisons
Nespresso
Currys PC World
HP
B&Q
Debenhams
Lidl
Dunelm
Home Bargains
Kenwood
Bosch
Philips
Tefal
Samsung
Panasonic
Swan
George Foreman
Prestige
Miele

Table of Contents

Table of Contents

SUMMARY

Overall summary

ISSUES & STRATEGIES

Focus on emerging design trends in SKA

Demonstrations vital online & instore to encourage spend

SKA items on work surfaces are more than just functional

THE MARKET

Market size & growth – total market

Market size & growth – kettles & hot drink makers

Market size & growth – electrical kitchen gadgets

Market size & growth – toasters & sandwich makers

Market size & growth – small table top cooking appliances

Market size & growth – food preparation appliances

Category growth & size: 2019-2021

Online sales penetration

Channels of distribution

THE RETAILERS

Retailer prospects to 2020

Retailer shares

Argos

Amazon

Dixons Carphone

Tesco

Shop Direct

ASDA

Other retailers

THE CONSUMER

Consumer headlines

Who

Why

Where

Background

FURTHER DETAILS

Methodology

Market sizing

Appendix

Table

List of Tables

Category growth & size, 2019 size and growth 2019-21

Channels of distribution, 2019 & 2024

Penetration by product (kettles & hot beverage makers), 2018

Penetration by product (electrical kitchen gadgets), 2018

Penetration by product (toaster & sandwich makers), 2018

Penetration by product (small table top cooking appliances), 2018

Penetration by product (food preparation devices), 2018

Average spend (overall), 2018

Average spend by product (kettles & hot beverage makers), 2018

Average spend (electrical kitchen gadgets), 2018

Average spend small table top cooking appliances), 2018

Average spend (food preparation devices), 2018

Average spend (toasters & sandwich makers), 2018

Purchase motivations – replacement, 2018

Purchase motivations – upgrading, 2018

Purchase motivations – new purchase, 2018

Purchase motivations – impulse, 2018

Detailed replacement cycle by product – kettles & hot beverage makers, 2018

Detailed replacement cycle by product – electrical kitchen gadgets, 2018

Detailed replacement cycle by product – small table top cooking appliances, 2018

Detailed replacement cycle by product – food preparation devices, 2018

Detailed replacement cycle by product – toaster & sandwich makers, 2018

Retailer usage – kettle & hot beverage makers, 2018

Retailer usage – electrical kitchen gadgets, 2018

Retailer usage – toasters & sandwich makers, 2018

Retailer usage – small table top cooking appliances, 2018

Retailer usage – food preparation devices, 2018

Retailer usage by segment, 2018

Drivers of retailer choice: by retailer, 2018

Conversion rates, top 10 retailers, 2018

Things retailers should improve on: by retailer, 2018

Brands considered and purchased, and conversion, 2018

Drivers of brand choice: by brand, 2018

Figures

List of Figures

Small kitchen appliances market size, 2018-24

Small kitchen appliances market growth (incl. inflation and volume growth), 2018-24

Kettles & hot beverage makers market size, 2018-24

Kettles & hot beverage makers market growth, 2018-24

Electrical kitchen gadgets market size, 2018-24

Electrical kitchen gadgets market growth, 2018-24

Toasters & sandwich makers market size, 2018-24

Toasters & sandwich makers market growth, 2018-24

Small table top cooking appliances market size, 2018-24

Small table top cooking appliances market growth, 2018-24

Food preparation appliances market size, 2018-24

Food preparation appliances market growth, 2018-24

Small kitchen appliances online penetration and online market size, 2018-24

Small kitchen appliances online growth rate, 2018-24

Online penetration by category, 2019

Online growth rate by category, 2019 vs 2018

Channels of distribution, 2019 & 2024

Small kitchen appliances market share, 2019

Small kitchen appliances market share change, 2019

Argos market share, 2017-19

Argos shopper demographics, 2018

Argos customer share (overall & by category), 2018

Amazon market share, 2017-19

Amazon shopper demographics, 2018

Amazon customer share (overall & by category), 2018

Dixons Carphone market share, 2017-19

Dixons Carphone shopper demographics, 2018

Dixons Carphone customer share (overall & by category), 2018

Tesco market share, 2017-19

Tesco shopper demographics, 2018

Tesco customer share (overall & by category), 2018

Shop Direct market share, 2017-19

Shop Direct shopper demographics, 2018

Shop Direct customer share (overall & by category), 2018

ASDA market share, 2017-19

ASDA shopper demographics, 2018

ASDA customer share (overall & by category), 2018

Small kitchen appliances penetration by demographics & region, 2018

Kettles & hot beverage makers penetration by demographics & region, 2018

Toasters & sandwich makers penetration by demographics & region, 2018

Electrical kitchen gadgets penetration by demographics & region, 2018

Food preparation appliances penetration by demographics & region, 2018

Small table top cooking appliances penetration by demographics & region, 2018

Small kitchen appliances (overall and by category) replacement cycle, 2018

Small kitchen appliances channel usage (researching), 2018

Small kitchen appliances channel usage (purchasing), 2018

Small kitchen appliances device usage (browsing), 2018

Small kitchen appliances device usage (purchasing), 2018

Small kitchen appliances online fulfilment, 2018

Small kitchen appliances retailer usage, 2018

Small kitchen appliances drivers of retailer usage, 2018

Small kitchen appliances things retailers should improve on, 2018

Small kitchen appliances drivers of brand usage, 2018

Small kitchen appliances research process (what they do), 2018

Small kitchen appliances research process (how long they spent), 2018

Small kitchen appliances research process (areas of research), 2018

Small kitchen appliances research process (staff interaction), 2018

Small kitchen appliances research process (views prior to purchase), 2018

Small kitchen appliances research process (views prior to purchase – brand), 2018

Small kitchen appliances research process (views prior to purchase – budget), 2018

Small kitchen appliances research process (views prior to purchase – retailer), 2018

Small kitchen appliances research process (views prior to purchase – features & functions), 2018

Small kitchen appliances opinions on SKA, 2018

Time spent cooking every week, 2018

Frequently asked questions

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