United Kingdom (UK) Travel Insurance Distribution Dynamics by Channels and Future Market

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This report explores consumer purchasing behaviors and preferences in the UK travel insurance market. It identifies the most influential customer drivers when purchasing a policy and reveals the most popular providers. New trends and innovations are highlighted, as well as the key factors that will shape the travel insurance space over the next few years.

In 2024, 26% of travel insurance purchases were via price comparison websites. Their market share increased by 1.4 percentage points (pp) compared to 2023. Meanwhile, online purchasing continued to dominate the market in 2024, accounting for 77.6% of total purchases—up from 75.8% in 2023.

Scope

Purchases made via PC or laptop experienced a decline of 4pp compared to 2023, while the use of providers' applications for purchasing saw an uptick of 2.7pp in 2024.

In 2024, 62.4% of customers elected to renew their policies with their current insurer. However, the percentages of those who compared options before renewing or renewed without shopping around decreased by 1.5pp and 3.3pp, respectively.

The proportion of customers transitioning to alternative providers increased by 3.9pp in 2024 compared to the previous year. According to GlobalData's 2024 UK Insurance Consumer Survey, 73.4% of respondents favored switching to a new insurer primarily due to the more competitive premiums offered.

Reasons to Buy

Understand consumer purchasing decisions and how these will influence the market over the next few years.

Improve customer engagement by recognizing what is most important to them and how insurers can adapt their products and services to meet their needs.

Compare the Net Promoter Scores of key insurance providers.

Discover which providers lead the way in the travel insurance space and learn about new product innovations.

Adapt your distribution strategy to ensure it still meets customer purchasing behaviors.

Admiral
Staysure
Aviva
Nationwide
Post Office
Barclays
AXA / AXA Assistance
Tesco Bank
Lloyds Bank
InsureandGo
Coverwise
Direct Line
LV=
AllClear
Holiday Extras
Avanti
Saga
CoverForYou.com
Goodtogoinsurance.com
Allianz
Multitrip.com
RIAS
NatWest
HSBC
Virgin Money
Halifax
Santander
Bank of Scotland
U K Insurance
Chubb
Ergo
Allianz Assistance
Royal Bank of Scotland
TSB Bank
American Express
Asda
M&S Bank
Sainsbury’s
Compare the Market
MoneySuperMarket
Go.Compare
Confused.com
Booking.com
Airbnb
Expedia
Amazon
Google
Vrbo
Samsung
Sky
Apple
Onefinestay
IKEA
Meta
Urban Jungle
Blink
Gigasure

Table of Contents

Table of Contents

1. Executive Summary

2. The Purchasing Journey

3. Providers and Switching

4. Channel View

5. Future Market

6. Appendix

United Kingdom (UK) Travel Insurance Distribution Dynamics by Channels and Future Market standard reports
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