United Kingdom (UK) Valentine’s Day – Analyzing Market, Trends, Consumer Attitudes and Major Players, 2024 Update
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United Kingdom (UK) Valentine’s Day Market Report Overview
The proportion of UK consumers shopping for Valentine’s Day has declined in 2024. Muted interest in spending on retail has significantly contributed to the decline in Valentine’s Day shopping. The other key factor influencing the decline is the diminishing significance of Valentine’s Day. As consumers continue to feel the impact of inflation, over 50% of consumers agree that the cost-of-living crisis has reduced spending for the occasion. They are more likely to choose to spend on either leisure activities or retail.
The UK Valentine’s Day market research report offers a comprehensive insight into the dynamics and spending habits of UK consumers for Valentine’s Day. The report also analyzes the major players, the main trends, and consumer attitudes to identify the target audience and business goals.
Key Regions | · London
· North East · Northern Ireland · South West · South East |
Key Categories | · Food & Drink
· Gifts · Cards & Gift Wrap |
Leading Retailers | · Card Factory
· Tesco · Marks & Spencer · Pandora · Amazon |
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UK Valentine’s Day Market – Consumer Attitudes
The key regions in the UK Valentine’s Day market are London, North East, Northern Ireland, South West, South East, and Wales among others. In 2023, North East accounted for the highest Valentine’s Day shopper penetration. Both male and female consumers shopped equally in the UK Valentine’s Day market. Most consumers were between 25 and 34 years of age.
UK Valentine’s Day Market Analysis by Region, 2023 (%)
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UK Valentine’s Day Market Segmentation by Categories
The key categories in the UK Valentine’s Day market are gifts, food & drink, and cards & giftwrap. In 2023, gifts accounted for the highest category in terms of priority in the UK Valentine’s Day market.
UK Valentine’s Day Market Analysis by Categories, 2023 (%)
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UK Valentine’s Day Market – Leading Retailers
The leading retailers in the UK Valentine’s Day market are:
- Card Factory
- Tesco
- Marks & Spencer
- Pandora
- Amazon
In 2023, Card Factory had the highest points in terms of offering and promoting deals for Valentine’s Day.
UK Valentine’s Day Market Analysis by Retailers, 2023 (%)
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Key Highlights
- Shopper penetration, retail penetration and leisure penetration all decreased against 2023.
- The proportion of Valentine’s Day spending on retail decreased in 2024, as consumers focused on spending time with loved ones.
- Quality was the most important factor in retailer selection for food & drink in 2024, with Marks & Spencer being the most popular choice with consumers switching from their usual retailer.
- More consumers purchased from stores on high streets, town centers or in-town shopping centers this year, while the proportion of consumers purchasing online fell.
Reasons to Buy
- Identify the key retailers used by consumers to purchase Valentine’s Day products across various categories, and what drives consumers to shop with these retailers.
- Understand the most popular Valentine’s Day categories shopped for by consumers in 2024.
- Understand which channels used by consumers are the most popular when shopping for Valentine’s Day products.
Aldi
Amazon
Apple
Argos
ASDA
ASOS
B&Q
Blackwells
Boots
Card Factory
Clintons
Co-op
Currys
Debenhams
Footasylum
Funkypigeon.com
GAME
Goldsmiths
H&M
H. Samuel
Halfords
HMV
Home Bargains
Hotel Chocolat
House of Fraser
IKEA
Independent retailer
Interflora
JD Sports
John Lewis & Partners
Lakeland
Lidl
Local florist/flower stall
Marks & Spencer
Matalan
Moonpig.com
Morrisons
Next
Nike
Ocado
Oliver Bonas
Pandora
Paperchase
Pets at Home
Poundland
Primark
Sainsbury's
Savers
Shoe Zone
Smyths Toys
Sports Direct
Superdrug
Tesco
The Body Shop
The Book People
The Brilliant Gift Shop
The Entertainer
The Fragrance Shop
The Perfume Shop
The Range
The Works
Thorntons
Tiffany & Co
TK Maxx
Very
Waitrose & Partners
Waterstones
WH Smith
Wordery
Zara
Zavvi
Table of Contents
Table
Figures
Frequently asked questions
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Which are the key categories in the UK Valentine’s Day market?
The key categories in the UK Valentine’s Day market are gifts, food & drink, and cards & giftwrap.
-
Which was the leading category in the UK Valentine’s Day market in 2023?
Gifts accounted for the highest category in terms of priority in the UK Valentine’s Day market in 2023.
-
Which region had the highest Valentine’s Day shopper penetration in 2023?
North East accounted for the highest Valentine’s Day shopper penetration in 2023.
-
Which are the leading retailers in the UK Valentine’s Day market?
The leading retailers in the UK Valentine’s Day market are Card Factory, Tesco, Marks & Spencer, Pandora, and Amazon among others.
-
Which retailer had the highest points in terms of offering and promoting deals for Valentine’s Day in 2023?
Card Factory had the highest points in terms of offering and promoting deals for Valentine’s Day in 2023.
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