United Kingdom (UK) Womenswear Market Size and Trend Analysis by Category, Segments, Region, Key Brands, and Forecast to 2028

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United Kingdom (UK) Womenswear Market Report Overview

The UK womenswear market size was estimated to be £24.8 billion in 2023. The market will witness steady growth at a CAGR of more than 1% during 2023-2028 due to long-term economic improvement.

United Kingdom (UK) Womenswear Market Outlook 2023-2028 (£ Billion)

United Kingdom (UK) Womenswear Market Outlook 2023-2028 (£ Billion)

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The UK womenswear market research report offers comprehensive insightsinto the womenswear market in the UK along with the impact of recent eventson customer shopping behavior, and key apparel retailers. It also analyzes the key trends shaping the market and includes historical and forecast period data for women’s wear sales in the UK.

Market Size (2023) £24.8 Billion
CAGR% (2023-2028) >1%
Key Categories ·        Everyday casualwear

·        Everyday smart casualwear

·        Loungewear

·        Occasionwear

·        Holidaywear

·        Sportswear

·        Workwear

·        Partywear

Key Channels ·        Clothing, Footwear and Accessories Specialists

·        Other Online Retail

·        Online Specialists

·        Hypermarkets, Supermarkets and Hard Discounters

·        Others

Key Location Preferences ·        High street, town center, or in-town shopping center

·        Retail/shopping parks

·        Out of town shopping centers and supermalls

·        Standalone out-of-town stores

·        Others

Key Companies ·        Next

·        Marks & Spencer

·        Primark

·        ASOS

·        Shein

·        Others

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UK Womenswear Market Drivers

The major drivers aiding the growth of the UK womenswear market are rapidly changing trends, the opening of experiential pop-ups, third-party branded partnerships, and technological advancements aiding the growth of online shopping among others.

Rapidly changing trends: Frequently changing fashion trends arising from social media and pop culture moments are prompting female shoppers. Moreover, ultra-fast fashion players such as Shein and Cider have been capitalizing on this by releasing thousands of new styles frequently, as well as product edits based on micro trends. Young shoppers remain highly receptive to this, despite rising concerns about the impacts of overconsumption on the environment.

The UK Womenswear Market Trends

The fast-growing resale market, the meteoric rise of ultra-fast fashion, continued demand for comfort and versatile womenswear, and retailers expanding their customer base are a few of the trends in the UK womenswear market.

For instance, womenswear is the fastest-growing category within the UK’s resale market. Consumers continue to engage more with online resale platforms such as Vinted, Depop, and eBay because of their affordability, wide assortments, and lower environmental footprints. Additionally, many traditional womenswear players, such as H&M and Zara, have launched their propositions to capitalize on the growing market and improve their sustainability credentials.

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The UK Womenswear Market by Categories

The major categories in the UK womenswear market are everyday casualwear, everyday smart casualwear, loungewear, occasionwear, holidaywear, sportswear, workwear, and partywear. In 2023, everyday casual wear accounted for the highest share of the UK womenswear market.

The UK Womenswear Market Analysis by Categories, 2023(%)

The UK Womenswear Market Analysis by Categories, 2023(%)

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The UK Womenswear Market by Channels

A few of the channels in the UK womenswear market are clothing, footwear, and accessories specialists, online specialists, department stores, other online retail, and hypermarkets, supermarkets, and hard discounters among others. In 2023, clothing, footwear, and accessories specialists led the market. However, consumers are also increasingly turning to online specialists for wider choice and easier price comparison.

The UK Womenswear Market Analysis by Channels, 2023(%)

The UK Womenswear Market Analysis by Channels, 2023(%)

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The UK Womenswear Market by Location Preferences

The main purchase location preferences in the UK womenswear market are high street, town center or in-town shopping center, retail/shopping parks, out-of-town shopping centers and supermalls, standalone out-of-town stores, designer/discount outlets, convenience stores, and transport hubs.

The UK Womenswear Market Analysis by Location Preferences 2023(%)

The UK Womenswear Market Analysis by Location Preferences 2023(%)

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The UK Womenswear Market by Retailer

A few of the major retailers performing in the UK womenswear market are Next, Marks & Spencer, Primark, ASOS, and Shein. Next led the UK womenswear market in 2023 aided by the availability of a broad section of third-party brands.

The UK Womenswear Market Analysis by Retailer 2023(%)

The UK Womenswear Market Analysis by Retailer 2023(%)

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Segments Covered in the Report

The UK Womenswear Market Categories Outlook

  • Everyday casualwear
  • Everyday smart casualwear
  • Loungewear
  • Occasionwear
  • Holidaywear
  • Sportswear
  • Workwear
  • Partywear

The UK Womenswear Market Channels Outlook

  • Clothing, Footwear and Accessories Specialists
  • Other Online Retail
  • Online Specialists
  • Hypermarkets, Supermarkets and Hard Discounters
  • Department Stores
  • Other
  • Value, Discount, and Variety Stores and General Merchandise Retail

The UK Womenswear Market Location Preferences Outlook

  • High street, town center, or in-town shopping center
  • Retail/shopping parks
  • Out of town shopping centre and supermalls
  • Standalone out-of-town stores
  • Designer/discount outlets
  • Convenience stores
  • Transport hubs

Key Highlights

High inflation led UK womenswear sales to decline in 2023, as consumers focused their spending on essentials. Within clothing, womenswear was especially impacted by inflation, as females typically buy higher volumes than males, meaning they had more scope to cut back on their spending.

Despite the difficulties faced by players such as boohoo.com and ASOS in 2023, the online UK womenswear market outperformed the total UK womenswear market, leading online penetration to rise by 1.1ppts to 43.8%.

Shein was the undoubted winner within the UK womenswear market in 2023, having increased its market share by 0.5ppts. It has benefited from its ultra-low prices and endless trend-led assortment, with UK shoppers overlooking environmental and ethical concerns to prioritise affordability.

The share of clothing, footwear and accessories specialists within the UK womenswear market dropped by 10.3ppts between 2018 and 2023, due to the vast growth of the digital channels amid the pandemic.

Reasons to Buy

  • Understand where the demand lies within the UK Womenswear market across various price positionings, categories, and retailers, to allow you to maximize customer acquisition.
  • Learn how continued inflationary challenges will impact the UK Womenswear market, and which players are most at threat from changing consumer habits.
  • Identify the key approaches retailers are taking to stand out in the UK Womenswear market, and how you can adapt these to fit your own business.

Adanola
Alo Yoga
Amazon
Another Girl
Arcadia Group
ASDA
ASOS
Bonmarché
Boohoo
Cider
Debenhams
eBay
Fashion Nova
Frasers Group
Gymshark
H&M
Hirestreet
House of Fraser
HURR
Karen Millen
Lily and Lionel
Lululemon
M&S
Matalan
Mint Velvet
Miss Selfridge
Never Fully Dressed
New Look
Next
Nike
Odd Muse
Primark
Reiss
ReSkinned
Sainsbury's
Seasalt
Selfridges
Shein
Simple Be
Soeur
Sosandar
Sweaty Betty
Tala
Ted Baker
Temu
Tesco
TK Maxx
Topshop
Uniqlo
Urban Outfitters
Very
Vinted
Whistles
Yours Clothing
Zara

Table of Contents

  1. Executive Summary
  2. Key Trends in the UK Womenswear Market

    • Drivers & inhibitors
    • Ultra-fast fashion dominates as shoppers seek the latest trends at low prices
    • Brands must adapt to continued demand for comfort and versatility
    • The fast-growing resale market is changing the face of UK womenswear
    • Underserved shoppers represent an untapped opportunity
    • Strategies for success

  3. The UK Womenswear Market: UK Market Size to 2028
  4. Where People Shop

    • Purchases by channel, location, and online fulfillment method
    • Top 10 Retailer Market Shares 2022 & 2023
    • Retailers most visited and purchased from
    • Retailer profiles:

      • Marks & Spencer
      • ASOS
      • Sainsbury’s
      • Very
      • Sosandar & Mint Velvet
      • Retailers to Watch

  1. How People Shop
  2. Why People Shop
  3. Methodology
  4. Contact us

Table

Top 10 UK Womenswear Retailer Competitor Overlaps

Womenswear Categories Purchased

How Frequently Females Buy Clothing by Gender and Social Grade

What’s Important to Females When Purchasing Clothing by Age and Social Grade

What Inspires Females’ Clothing Choices by Age Group

Which Social Media Site Inspires Females’ Clothing Choices The Most

Figures

UK Womenswear Market Value 2018, 2023, 2028 (£ bn) with Five-Year CAGR (%)

UK Womenswear Market Value (£ bn) 2018-2028, Annual Growth (%) and Spend Per Head (£)

UK Clothing Market Share by Subsector (%), 2018, 2023 & 2028

UK Clothing Market Annual Growth (%) by Subsector, 2018-2028

UK Womenswear Online Market Value (£ bn) and Online Penetration (%), 2018–2028

Online and Offline Growth (%) within the UK Womenswear Market, 2018–2028

Channels Womenswear Shoppers Used to Purchase Clothing, 2022 & 2023

Instore Locations Womenswear Shoppers Used to Purchase Clothing, 2022 & 2023

Fulfilment Methods Womenswear Shoppers Used When Purchasing Clothing Online, 2022 & 2023

UK Womenswear Channel Shares (%), 2018, 2023 & 2028

Market Shares (%) of the Top 10 UK Womenswear Retailers 2022 & 2023(f)

Top Retailers Womenswear Shoppers Visited and Purchased Clothing From

Where else Marks & Spencer’s womenswear shoppers shop

Marks and Spencer’s womenswear shopper penetration by demographic

M&S’ 2018-2023(f) UK womenswear market share

Where else ASOS’s womenswear shoppers shop

ASOS’ womenswear shopper penetration by demographic

ASOS’ 2018-2023(f) UK womenswear market share

Where else Sainsbury’s womenswear shoppers shop

Sainsbury’s womenswear shopper penetration by demographic

Sainsbury’s 2018-2023(f) UK womenswear market share

Where else Very’s womenswear shoppers shop

Very’s womenswear shopper penetration by demographic

Very’s 2018-2023(f) UK womenswear market share

Consumers That Shop for Womenswear by Demographic

Profile of Womenswear Shoppers

Womenswear Categories Purchased

How Frequently Females Buy Clothing

How female consumers have changed/intend to change their clothing & footwear spend as a result of rising prices

What’s Important to Females When Purchasing Clothing

What Inspires Females’ Clothing Choices

Which Social Media Site Inspires Females’ Clothing Choices The Most

Female shoppers’ agreement with statements on their style preferences

Female shoppers’ agreement with statements on the clothing choices available to them

Frequently asked questions

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