United Kingdom (UK) Cooking and Baking (Homewares) Market to 2025

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

$2500
Buy Report View Sample

Published: December 30, 2020 Report Code: VR0121HR-ST

Select Item

United Kingdom (UK) Cooking and Baking (Homewares) Market to 2025 report offers comprehensive insight and analysis of the Cooking & Baking market (including forecasts up to 2025), the major players, the main trends, consumer attitudes and COVID-19 consumer research. It provides in-depth analysis of the following: market sizes and forecasts, retailer market shares, consumer data and outlook. The report focuses on the following subcategories: pots & pans, ovenware, baking accessories, baking utensils, and bakeware. Consumer data is based on our 2020 UK Cooking & Baking survey of 2,000 consumers, and is nationally representative.

Cooking & Baking outperformed Kitchen & Dine in 2020, as consumers turned to cooking and especially baking while forced to spend much of their time at home during COVID-19. The cooking and baking trend which began during the start of the first UK lockdown made online usage particularly high for this category. All Cooking & Baking subcategories outperformed Kitchen & Dine, with Baking Accessories & Utensils and Bakeware even achieving growth.

Scope

– The Cooking & Baking market benefited from consumers spending more time at home in 2020.

– The pandemic acted as a catalyst for online growth in the Cooking & Baking market. Online pureplays will continue to benefit from increased online purchasing in this category.

Cooking & Baking shoppers are price conscious and value convenience highly.

Reasons to Buy

– Discover what will drive growth in the Cooking & Baking market out to 2025 to help form an effective growth strategy and target investment to high-performance categories

– Understand how consumer shopping habits are changing as a result of COVID-19

– Obtain a deeper understanding of what drives retailer choice for Cooking & Baking purchases, helping you to draw in shoppers

Amazon
Tesco
ASDA
Wilko
Sainsbury's
Argos
TK Maxx
The Range
Home Bargains
B&M

Table of Contents

Table of Contents

KEY FINDINGS

The Cooking & Baking market experienced a small decline in 2020, with resilience largely driven by baking craze

The market experienced significant online growth, as ‘essential’ channels excelled

There was a decline in top food-related activities Vs. LY

Replacement drives purchases, with retailer choice driven by pricing and convenience

THE MARKET

Overall sector size and growth

Sector size and growth: pots & pans

Sector size and growth: ovenware

Sector size and growth: baking accessories & utensils

Sector size and growth: bakeware

Category growth & size: 2020-2022

Online sales penetration

Channels of distribution

THE RETAILERS

Retailer market shares

Retailer profiles

COVID-19 CONSUMER RESEARCH

Penetration

Retailer usage

Drivers of retailer usage

Online shopping satisfaction

Opinions on COVID-19 and Cooking & Baking

Channel usage when purchasing

Purchasing intentions

Reasons for avoiding stores

LONGER-TERM CONSUMER INSIGHT

Background

Penetration and profiles: overall Cooking & Baking

Penetration and profiles: Pots & Pans

Penetration and profiles: Ovenware

Penetration and profiles: Baking Accessories

Penetration and profiles: Baking utensils

Penetration and profiles: Bakeware

Penetration by product

Opinions on Cooking & Baking

Average spend by subcategory

Detailed average spend by product

Research process

Purchase motivation

Retailer usage

Retailer usage by subcategory

Conversion rates

Retailer usage by demographic

Drivers of retailer choice

Things retailers should improve on

Channel usage – when researching

Channel usage – when purchasing

Online fulfilment

Opinions on online purchasing

Online purchasing satisfaction

Views prior to purchase

Table

List of Tables

Category growth and size by subcategory, 2020-22e

Channels of distribution, 2020 and 2025e

COVID-19: Penetration by product (Pots & Pans), 2020

COVID-19: Penetration by product (Ovenware), 2020

COVID-19: Penetration by product (Baking Accessories), 2020

COVID-19: Penetration by product (Baking Utensils), 2020

COVID-19: Penetration by product (Bakeware), 2020

COVID-19: Drivers of retailer usage by retailer, 2020

Penetration by product (Pots & Pans), 2020

Penetration by product (Ovenware), 2020

Penetration by product (Baking Accessories), 2020

Penetration by product (Baking Untensils), 2020

Penetration by product (Bakeware), 2020

Average spend for overall Cooking & Baking and by subcategory, 2020

Detailed average spend by product, Cooking (Pots & Pans), 2020

Detailed average spend by product, Cooking (Ovenware), 2020

Detailed average spend by product, Baking (Baking Accessories), 2020

Detailed average spend by product, Baking (Baking Utensils), 2020

Detailed average spend by product, Baking (Bakeware), 2020

Purchase motivation (New home), 2020

Purchase motivation by subcategory (New Home), 2020

Purchase motivation (New look), 2020

Purchase motivation by subcategory (New Look), 2020

Purchase motivation (Replacement), 2020

Purchase motivation by subcategory (Replacement), 2020

Purchase motivation (Impulse), 2020

Purchase motivation by subcategory (Impulse), 2020

Retailer usage by subcategory, Cooking (Pots & Pans), 2020

Retailer usage by subcategory, Cooking (Ovenware), 2020

Retailer usage by subcategory, Baking (Baking Accessories), 2020

Retailer usage by subcategory, Baking (Baking Utensils), 2020

Retailer usage by subcategory, Baking (Bakeware ), 2020

Conversion rates for the 10 most-used retailers, 2020

Retailer usage by demographic, 2020

Drivers of retailer choice by retailer, 2020

Things retailers should improve on by retailer, 2020

Figures

List of Figures

Market size – total market, 2019-25e

Market growth – total market, 2019-25e

Market size – Pots & Pans, 2019-25e

Market growth – Pots & Pans, 2019-25e

Market size – Ovenware, 2019-25e

Market growth – Ovenware, 2019-25e

Market size – Baking Accessories & Utensils, 2019-25e

Market growth – Baking Accessories & Utensils, 2019-25e

Market size – Bakeware, 2019-25e

Market growth – Bakeware, 2019-25e

Category growth and size by subcategory, 2020-22e

Online market size and penetration, 2019-25e

Online and offline market growth, 2019-25e

Channels of distribution, 2020 and 2025e

Retailer market shares, 2020

Retailer market shares change year-on-year, 2019 vs. 2020

Amazon market share, 2018-2020

Amazon shopper demographic, 2020

Amazon customer share (overall & by subcategory), 2020

ASDA market share, 2018-2020

ASDA shopper demographic, 2020

ASDA customer share (overall & by subcategory), 2020

Sainsbury's market share, 2018-2020

Sainsbury's shopper demographic, 2020

Sainsbury's customer share (overall & by subcategory), 2020

Teso market share, 2018-2020

Tesco shopper demographic, 2020

Tesco customer share (overall & by subcategory), 2020

Argos market share, 2018-2020

Argos shopper demographic, 2020

Argos customer share (overall & by subcategory), 2020

TK Maxx market share, 2018-2020

TK Maxx shopper demographic, 2020

TK Maxx customer share (overall & by subcategory), 2020

B&M market share, 2018-2020

B&M shopper demographic, 2020

B&M customer share (overall & by subcategory), 2020

The Range market share, 2018-2020

The Range shopper demographic, 2020

The Range customer share (overall & by subcategory), 2020

Wilko market share, 2018-2020

Wilko shopper demographic, 2020

Wilko customer share (overall & by subcategory), 2020

Home Bargains market share, 2018-2020

Home Bargains shopper demographic, 2020

Home Bargains customer share (overall & by subcategory), 2020

COVID-19: Overall Cooking & Baking penetration, 2020

COVID-19: Overall Cooking & Baking retailer usage, 2020

COVID-19: Overall Cooking retailer usage, 2020

COVID-19: Overall Baking retailer usage, 2020

COVID-19: Drivers of retailer usage, 2020

COVID-19: Online shopping satisfaction, 2020

COVID-19: Opinions on COVID-19 and Cooking & Baking, 2020

COVID-19: Channel usage – when purchasing (Overall Cooking & Baking), 2020

COVID-19: Channel usage – when purchasing (Pots & Pans), 2020

COVID-19: Channel usage – when purchasing (Ovenware), 2020

COVID-19: Channel usage – when purchasing (Baking Accessories), 2020

COVID-19: Channel usage – when purchasing (Baking Utensils), 2020

COVID-19: Channel usage – when purchasing (Bakeware), 2020

COVID-19: Purchasing intentions for overall Cooking and Baking, 2020

COVID-19: Purchasing intentions by subcategory, 2020

COVID-19: Purchasing intentions – purchasing from a reopened store, 2020

COVID-19: Reasons for avoiding stores, 2020

Background: Food-related activities undertaken, 2020

Background: Food-related activities undertaken (Cook a meal from scratch at home), 2020

Background: Food-related activities undertaken (Bake at home), 2020

Background: Food-related activities undertaken (Cooking), 2020

Background: Food-related activities undertaken (Baking), 2020

Background: Food-related activities (cooking skills), 2020

Background: Food-related activities (baking skills), 2020

Background: Favourite Chef, 2020

Background: Favourite Chef (reasons why Jamie Oliver is favourite chef), 2020

Background: Favourite Chef (reasons why Gordan Ramsay is favourite chef), 2020

Background: Favourite Chef (reasons why Gino D-acampo is favourite chef), 2020

Background: Favourite Baker, 2020

Background: Favourite Baker (reasons why Mary Berry is favourite baker), 2020

Background: Favourite Baker (reasons why Delia Smith is favourite baker), 2020

Background: Favourite Baker (reasons why Nigella Lawson is favourite baker), 2020

Background: Top 10 brands purchased (Cooking & Baking), 2020

Background: Top 10 brands purchased (Cooking), 2020

Background: Top 10 brands purchased (Baking), 2020

Overall Cooking & Baking penetration by demographic and region, 2020

Pots & Pans penetration by demographic and region, 2020

Ovenware penetration by demographic and region, 2020

Baking Accessories penetration by demographic and region, 2020

Baking Utensils penetration by demographic and region, 2020

Bakeware penetration by demographic and region, 2020

Opinions on Cooking & Baking, 2020

Research process (what they did), 2020

Research process (how long they spent), 2020

Research process (areas of research), 2020

Research process (staff interaction), 2020

Purchase motivation (New home), 2020

Purchase motivation (New look), 2020

Purchase motivation (Replacement), 2020

Purchase motivation (Impulse), 2020

Overall Cooking & Baking retailer usage, 2020

Drivers of retailer choice, 2020

Things retailers should improve on, 2020

Channel usage – when researching, 2020

Channel usage (store type used for research), 2020

Channel usage (device used for online research), 2020

Channel usage – when purchasing, 2020

Channel usage (store type used for purchasing), 2020

Channel usage (device used for online purchasing), 2020

Online fulfilment, 2020

Opinions on online purchasing, 2020

Online purchasing satisfaction, 2020

Views prior to purchase, 2020

Views prior to purchase (brand), 2020

Views prior to purchase (budget), 2020

Views prior to purchase (retailer), 2020

Frequently asked questions

United Kingdom (UK) Cooking and Baking (Homewares) Market to 2025 standard reports
Currency USD
$2,500

Can be used by individual purchaser only

Most Popular
$5,000

Can be shared by unlimited users within one corporate location e.g. a regional office

$7,500

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

Add to Basket

Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

United Kingdom (UK) Cooking and Baking (Homewares) Market to 2025 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

 Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

 Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

 Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

 Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

 Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

 Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

 Senior Account Manager, TSYS

Related reports

View more Home Improvement And Gardening Supplies Specialists reports
Retail
New
United Kingdom (UK) Mother’s Day Market Analysis, Trends, Consumer Attitudes…
$2,500 | April 2024
Retail
New
United Kingdom (UK) Easter Intentions and Consumer Spending Preferences, 2024…
$500 | March 2024
Retail
New
Airport Retailing Market Size, Trends and Analysis by Regional and…
$4,950 | March 2024
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at United Kingdom (UK) Cooking and Baking (Homewares) Market to 2025 in real time.

  • Access a live United Kingdom (UK) Cooking and Baking (Homewares) Market to 2025 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.
Tell me more