United Kingdom (UK) Decorative DIY (Gardening and DIY) Market to 2025

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United Kingdom (UK) Decorative DIY (Gardening and DIY) Market to 2025 report offers comprehensive insight and analysis of the Decorative DIY market (including forecasts up to 2025), the major players, the main trends, consumer attitudes and COVID-19 consumer research. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer market shares, consumer data and outlook. The report focuses on the following sub-categories: tiles, tiling, mouldings, paint, wood care, wallpaper, decorative chemicals, abrasives, paint tools & accessories, tiling tools & accessories, wallpaper tools & accessories and wallpaper paste. Consumer data is based on our 2020 UK DIY survey of 2,000 consumers, and is nationally representative.

Decorative DIY proved more resilient than other retail sectors under lockdown pressure. There has been a boom in demand for products used for medium-scale DIY projects, as consumers used lockdown to complete projects they had been putting off. Tiles, wallpaper paste, and tiling all achieved above average growth rates because of this.

Scope

– Non-specialist value-led retailers have performed particularly well during lockdown, driven by falling consumer confidence amid a looming economic recession, and because many stores remained open or reopened early in lockdown

– Online spending exploded over lockdown as consumers turned to online shopping platforms to satisfy their decorative DIY needs

– Young people are much more likely to purchase DIY products in 2020 compared with 2019

Reasons to Buy

– Discover what will drive growth in the Decorative DIY market out to 2025 to help form an effective growth strategy and target investment to high-performance categories

– Understand how consumer shopping habits are changing as convenience becomes more important, and learn how key retailers are responding to this

– Gain a deeper understanding of how to engage decorative DIY shoppers, helping you to draw in new customers

– Discover what decorative DIY shoppers think retailers need to improve on, allowing you to target investment

B&M
Screwfix
Amazon
B&Q
Homebase
Dunelm
Wilko
Wickes
The Range
Poundland
Home Bargains
Topps Tiles
Argos

Table of Contents

Table of Contents

KEY TRENDS

Decorative DIY proves more resilient than other retail sectors under lockdown pressure

Value-focused non-specialists are thriving in economic uncertainty

Offline struggles to answer the benefits of online

Younger age groups are using the lockdown for DIY

Stores need to feel safe for consumers to recover

Tradespeople are losing appeal with consumers

THE MARKET

Overall sector size and growth

Sector size and growth: paint

Sector size and growth: wallpaper

Sector size and growth: paint tools & accessories

Sector size and growth: tiles

Sector size and growth: tiling

Sector size and growth: wood care

Sector size and growth: wallpaper tools & accessories

Sector size and growth: mouldings

Sector size and growth: wallpaper paste

Sector size and growth: abrasives

Sector size and growth: decorative chemicals

Sector size and growth: tiling tools & accessories

Category growth & size: 2020-2022

Online sales penetration

Channels of distribution

THE RETAILERS

Retailer market shares

Retailer profiles

THE CONSUMER

Penetration and profiles

Purchase frequency

Opinions on Decorative DIY

Research process

Purchase motivation

Factors of importance

Average spend

Retailer usage

Considered to used conversion rates

Drivers of retailer choice

Things retailers should improve on

Channel usage

Online fulfilment

Opinions on online purchasing

Online purchasing satisfaction

Barriers to online purchase

Views prior to purchase

Rooms decorated or refurbished in the past year

DIY skill level

DIY activities undertaken in the past year

Trades people used in the last year

COVID-19 CONSUMER RESEARCH

Interest in Decorative DIY

Penetration by product

Retailer usage

Drivers of retailer choice

Things retailers should improve on

Reasoning for not purchasing DIY products during lockdown

Reasoning for not visiting reopened DIY stores

Table

List of Tables

Category growth and size by sub-category, 2020-22e

Channels of distribution, 2020 and 2025e

Penetration by product (Tiles), 2020

Penetration by product (Tiling), 2020

Penetration by product (Mouldings), 2020

Penetration by product (Paint), 2020

Penetration by product (Wood care), 2020

Penetration by product (Wallpaper), 2020

Penetration by product (Decorative chemicals), 2020

Penetration by product (Abrasives), 2020

Penetration by product (Tiling tools and accessories), 2020

Penetration by product (Paint tools & accessories), 2020

Penetration by product (Wallpaper), 2020

Frequency of purchases by sub-category, 2020

Purchase motivations (Maintain), 2020

Purchase motivations (Refurbish), 2020

Purchase motivations (Move or improve), 2020

Purchase motivations (Repair), 2020

Purchase motivations (Impulse), 2020

Purchase motivations (Trade), 2020

Purchase motivations by sub-category (Maintain), 2020

Purchase motivations by sub-category (Refurbish) 2020

Purchase motivations by sub-category (Move or improve), 2020

Purchase motivations by sub-category (Repair), 2020

Purchase motivations by sub-category (Impulse), 2020

Purchase motivations by sub-category (Trade), 2020

Average spend (Overall), 2020

Average spend (Tiles), 2020

Average spend (Tiling), 2020

Average spend (Mouldings), 2020

Average spend (Paint), 2020

Average spend (Wood care), 2020

Average spend (Wallpaper), 2020

Average spend (Decorative chemicals), 2020

Average spend (Abrasives), 2020

Average spend (Paint tools & accessories), 2020

Average spend (Tiling tools & accessories), 2020

Average spend (Wallpaper paste), 2020

Retailer usage (Tiles), 2020

Retailer usage (Tiling), 2020

Retailer usage (Mouldings), 2020

Retailer usage (Paint), 2020

Retailer usage (Wood care), 2020

Retailer usage (Wallpaper), 2020

Retailer usage (Decorative chemicals), 2020

Retailer usage (Abrasives), 2020

Retailer usage (Paint tools & accessories), 2020

Retailer usage (Tiling tools & accessories), 2020

Retailer usage (Wallpaper paste), 2020

Conversion rates, top 10 retailers, 2020

Retailer usage by demographic, 2020

Retailer drivers, 2020

Drivers of retailer choice: by retailer, 2020

Things retailers should improve on: by retailer, 2020

COVID-19: Penetration by product (Tiles), 2020

COVID-19: Penetration by product (Tiling), 2020

COVID-19: Penetration by product (Mouldings), 2020

COVID-19: Penetration by product (Paint), 2020

COVID-19: Penetration by product (Wood care), 2020

COVID-19: Penetration by product (Wallpaper), 2020

COVID-19: Penetration by product (Decorative chemicals), 2020

COVID-19: Penetration by product (Abrasives), 2020

COVID-19: Penetration by product (Tiling tools and accessories), 2020

COVID-19: Penetration by product (Paint tools & accessories), 2020

COVID-19: Penetration by product (Wallpaper paste), 2020

COVID-19: Drivers of retailer choice: by retailer, 2020

Figures

List of Figures

Market size – total market, 2019-25e

Market growth – total market, 2019-25e

Market volume growth – total market, 2019-25e

Market inflation growth – total market, 2019-25e

Market size – Paint, 2019-25e

Market growth – Paint, 2019-25e

Market size – Wallpaper, 2019-25e

Market growth – Wallpaper, 2019-25e

Market size – Paint tools & accessories, 2019-25e

Market growth – Paint tools & accessories, 2019-25e

Market size – Tiles, 2019-25e

Market growth – Tiles, 2019-25e

Market size – Tiling, 2019-25e

Market growth – Tiling, 2019-25e

Market size – Wood care, 2019-25e

Market growth – Wood care, 2019-25e

Market size – Wallpaper tools & accessories, 2019-25e

Market growth – Wallpaper tools & accessories, 2019-25e

Market size – Mouldings, 2019-25e

Market growth – Mouldings, 2019-25e

Market size – Wallpaper paste, 2019-25e

Market growth – Wallpaper paste, 2019-25e

Market size – Abrasives, 2019-25e

Market growth – Abrasives, 2019-25e

Market size – Decorative chemicals, 2019-25e

Market growth – Decorative chemicals, 2019-25e

Market size – Tiling tools & accessories, 2019-25e

Market growth – Tiling tools & accessories, 2019-25e

Category growth and size by sub-category, 2020-22e

Online market size and penetration, 2019-25e

Online and offline market growth, 2019-25e

Channels of distribution, 2020e and 2025e

Decorative DIY top five market shares, 2020

Decorative DIY top five market shares change, 2019 vs 2020

B&Q market share, 2018-20

B&Q shopper demographics, 2020

B&Q customer share (overall & by category), 2020

Screwfix market share, 2018-20

Screwfix shopper demographics, 2020

Screwfix customer share (overall & by category), 2020

B&M market share, 2018-20

B&M shopper demographics, 2020

B&M customer share (overall & by category), 2020

Homebase market share, 2018-20

Homebase shopper demographics, 2020

Homebase customer share (overall & by category), 2020

Amazon market share, 2018-20

Amazon shopper demographics, 2020

Amazon customer share (overall & by category), 2020

Decorative DIY penetration by demographics & region, 2020

Tiles penetration by demographics & region, 2020

Tiling penetration by demographics & region, 2020

Mouldings by demographics & region, 2020

Paint by demographics & region, 2020

Wood care by demographics & region, 2020

Wallpaper by demographics & region, 2020

Decorative chemicals by demographics & region, 2020

Abrasives by demographics & region, 2020

Paint tools and accessories by demographics & region, 2020

Tiling tools and accessories by demographics & region, 2020

Wallpaper paste by demographics & region, 2020

Opinions on Decorative DIY, 2020

Decorative DIY research process (what they did), 2020

Decorative DIY research process (how long they spent), 2020

Decorative DIY research process (areas of research), 2020

Decorative DIY research process (staff interaction), 2020

Decorative DIY products factors of importance, 2020

Decorative DIY retailer usage, 2020

Drivers of retailer choice, 2020

Decorative DIY retailer drivers, 2020

What retailers should improve on, 2020

Decorative DIY channel usage (researching), 2020

Decorative DIY store type used (researching and browsing), 2020

Decorative DIY device used (online researching and browsing), 2020

Decorative DIY channel usage (purchasing), 2020

Decorative DIY store type used (purchasing), 2020

Decorative DIY device used (online purchasing), 2020

Decorative DIY online fulfilment, 2020

Opinions on online purchasing, 2020

Online purchasing satisfaction, 2020

Barriers to online purchase, 2020

Decorative DIY research process (views prior to purchase), 2020

Decorative DIY research process (views prior to purchase – retailer), 2020

Decorative DIY research process (views prior to purchase – budget), 2020

Rooms decorated or refurbished in the last year, 2020

DIY skill level, 2020

DIY activities undertaken in the last year, 2020

Tradespeople used in the last year, 2020

COVID-19: Interest in Decorative DIY, 2020

COVID-19: Penetration by product, 2020

COVID-19: Retailer usage, 2020

COVID-19: Drivers of retailer choice, 2020

COVID-19: What retailers should improve on, 2020

COVID-19: Reasoning for not puchasing DIY, 2020

COVID-19: Reasoning for not visiting DIY stores, 2020

Frequently asked questions

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