United Kingdom (UK) Major Kitchen Appliances (Electricals) Market to 2025

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"United Kingdom (UK) Major Kitchen Appliances (Electricals) Market to 2025" report offers comprehensive insight and analysis of the UK Major Kitchen Appliances market (including forecasts up to 2025), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: market sizes and forecasts, retailer market shares, consumer data and future outlook. The report focuses on cooking, refrigeration, laundry and dishwashing. Consumer data is based on our December 2019 UK Major Kitchen Appliances survey, using a panel of 2,000 nationally representative consumers as our September COVID-19 Impact UK Major Kitchen Appliances survey, using a panel of 2,000 nationally representative consumers.

The COVID-19 pandemic has had a significant impact on MKA purchases, shifting spend on this market to earlier in the year. Indeed, 49.1% of refrigeration shoppers stated that they made their purchases (including items such as free-standing freezers, and fridge freezers) between 1 March 2020 and 22 March 2020.

Scope

– Learn how essential the online channel is to the shopper journey within Major Kitchen Appliances as this channel outperforms offline sales driven by the impact of the COVID-19 pandemic and how retailers can capitalise on the continued importance of this channel

– Identify opportunities within Major Kitchen Appliances where consumers are looking to upgrade existing products.

– Use our in-depth analysis of the leading retailers in Major Kitchen Appliances in order to understand how to appeal shoppers and remain competitive in the market.

Reasons to Buy

– Learn how essential the online channel is to the shopper journey within Major Kitchen Appliances as this channel outperforms offline sales driven by the impact of the COVID-19 pandemic and how retailers can capitalise on the continued importance of this channel

– Identify opportunities within Major Kitchen Appliances where consumers are looking to upgrade existing products.

– Use our in-depth analysis of the leading retailers in Major Kitchen Appliances in order to understand how to appeal shoppers and remain competitive in the market.

Dixons Carphone
Argos
AO.com
John Lewis & Partners
Amazon
Appliances Direct
The Very Group
B&Q
Hughes
Wickes
Tesco
IKEA
Homebase
Euronics
ASDA
Samsung
Hotpoint
Beko
Panasonic
Bosch
LG
Sharp
Indesit
Bush
AEG
Whirlpool
Hoover
Candy
Zanussi
Fridgemaster
Sainsbury's

Table of Contents

Table of Contents

KEY FINDINGS

COVID-19 boosts spend in refrigeration but a weak H2 2020 results in overall market declines

Online grows in popularity, but shoppers expect free delivery

Online penetration rises significantly as stores close during the height of the pandemic

Purchases are considered and thoroughly researched

THE MARKET

Market size & growth – total market

Market size & growth – freestanding kitchen appliances

Market size & growth – built-in kitchen appliances

Market size & growth – cooking

Market size & growth – laundry

Market size & growth – refrigeration

Market size & growth – dishwashing

Category growth & size: 2020-2022

Online sales penetration

Channels of distribution

THE RETAILERS

Retailer shares

Dixons Carphone

AO.com

Argos

John Lewis & Partners

Amazon

Appliances Direct

The Very Group

THE CONSUMER

Penetration

Average spend

Purchase motivation

Replacement cycle

Channel usage

Store type

Device usage

Online fulfilment

Retailer usage

Drivers of retailer choice

Conversion rates

Things retailers should improve on

Brand purchased

Drivers of brand choice

Considerations when choosing Major Kitchen Appliances

Research process

Influence of research

Opinions on Major Kitchen Appliances

Views prior to purchase

Multiple purchases

Built-in/freestanding

Refurbishment/moving

Buying process

THE COVID-19 CONSUMER

Penetration

Timing of purchases

Retailer usage

Drivers of retailer choice

Online shopping satisfaction

Reasons for avoiding stores

Opinions on COVID-19 and Major Kitchen Appliances

Channel usage

Built-in/freestanding

Further details

Methodology

Table

List of Tables

Category growth & size, 2020 size and growth 2020-22

Channels of distribution, 2020 & 2025

Penetration by product (cooking), 2020

Penetration by product (laundry), 2020

Penetration by product (refrigeration), 2020

Penetration by product (dishwashing), 2020

Average spend (overall), 2020

Average spend (cooking), 2020

Average spend (laundry), 2020

Average spend (refrigeration), 2020

Average spend (dishwashing), 2020

Purchase motivations – replacement, 2020

Purchase motivations – upgrading, 2020

Purchase motivations – new purchase, 2020

Purchase motivations – impulse, 2020

Detailed replacement cycle by product – cooking, 2020

Detailed replacement cycle by product – laundry, 2020

Detailed replacement cycle by product – refrigeration, 2020

Detailed replacement cycle by product – dishwashing, 2020

Retailer usage – cooking, 2020

Retailer usage – laundry, 2020

Retailer usage – refrigeration, 2020

Retailer usage – dishwashing, 2020

Retailer usage by segment, 2020

Drivers of retailer choice: by retailer, 2020

Conversion rates, top 10 retailers, 2020

Things retailers should improve on: by retailer, 2020

Brand usage – cooking, 2020

Brand usage – laundry, 2020

Brand usage – refrigeration, 2020

Brand usage – dishwashing, 2020

Figures

List of Figures

Major Kitchen Appliances market size, 2019-25

Major Kitchen Appliances market growth (incl. inflation and volume growth), 2019-25

Freestanding kitchen appliances market size, 2019-25

Freestanding kitchen appliances market growth, 2019-25

Built-in kitchen appliances market size, 2019-25

Built-in kitchen appliances market growth, 2019-25

Cooking market size, 2019-25

Cooking market growth, 2019-25

Laundry market size, 2019-25

Laundry market growth, 2019-25

Refrigeration market size, 2019-25

Refrigeration market growth, 2019-25

Dishwashing market size, 2019-25

Dishwashing market growth, 2019-25

Major Kitchen Appliances online penetration and online market size, 2019-25

Major Kitchen Appliances category online growth rate, 2019-25

Online growth rate by category, 2020 vs 2019

Channels of distribution, 2020 & 2025

Major Kitchen Appliances market shares, 2020

Major Kitchen Appliances market shares change, 2020 vs 2019

Dixons Carphone market share, 2018-19

Dixons Carphone shopper demographics, 2020

Dixons Carphone customer share (overall & by category), 2020

AO.com market share, 2018-19

AO.com shopper demographics, 2020

AO.com customer share (overall & by category), 2020

Argos market share, 2018-19

Argos shopper demographics, 2020

Argos customer share (overall & by category), 2020

John Lewis & Partners market share, 2018-19

John Lewis & Partners shopper demographics, 2020

John Lewis & Partners customer share (overall & by category), 2020

Amazon market share, 2018-19

Amazon shopper demographics, 2020

Amazon customer share (overall & by category), 2020

Appliances Direct market share, 2018-19

Appliances Direct shopper demographics, 2020

Appliances Direct customer share (overall & by category), 2020

The Very Group market share, 2018-19

The Very Group shopper demographics, 2020

The Very Group customer share (overall & by category), 2020

Major Kitchen Appliances penetration by demographics & region, 2020

Cooking penetration by demographics & region, 2020

Laundry penetration by demographics & region, 2020

Refrigeration penetration by demographics & region, 2020

Dishwashing penetration by demographics & region, 2020

Major Kitchen Appliances (overall and by category) replacement cycle, 2020

Major Kitchen Appliances channel usage (researching), 2020

Major Kitchen Appliances store type (browsing), 2020

Major Kitchen Appliances device usage (browsing), 2020

Major Kitchen Appliances channel usage (purchasing), 2020

Major Kitchen Appliances store type usage (purchasing), 2020

Major Kitchen Appliances device usage (purchasing), 2020

Major Kitchen Appliances online fulfilment, 2020

Major Kitchen Appliances retailer usage, 2020

Major Kitchen Appliances drivers of retailer choice, 2020

Major Kitchen Appliances things retailers should improve on, 2020

Brand usage – cooking, 2020

Brand usage – laundry, 2020

Brand usage – refrigeration, 2020

Brand usage – dishwashing, 2020

Major Kitchen Appliances drivers of brand choice, 2020

Considerations when choosing Major Kitchen Appliances, 2020

Major Kitchen Appliances research process (what they did), 2020

Major Kitchen Appliances research process (how long they spent), 2020

Major Kitchen Appliances research process (areas of research), 2020

Major Kitchen Appliances research process (instore staff interaction), 2020

Major Kitchen Appliances research process (influence of research), 2020

Major Kitchen Appliances – opinions on Major Kitchen Appliances, 2020

Major Kitchen Appliances research process (views prior to purchase), 2020

Major Kitchen Appliances research process (views prior to purchase – brand), 2020

Major Kitchen Appliances research process (views prior to purchase – budget), 2020

Major Kitchen Appliances research process (views prior to purchase – retailer), 2020

Major Kitchen Appliances research process (views prior to purchase – features & functions), 2020

Major Kitchen Appliances multiple purchases (why multiple purchases were made), 2020

Major Kitchen Appliances multiple purchases (what increased the likelihood of making multiple purchases), 2020

Major Kitchen Appliances built-in/freestanding purchases (why built-in products were purchased), 2020

Major Kitchen Appliances built-in/freestanding purchases (why built-in products were not purchased), 2020

Major Kitchen Appliances refurbishment/moving (purchase motivation), 2020

Major Kitchen Appliances buying process (promotions), 2020

Major Kitchen Appliances COVID-19 penetration by demographics & region, 2020

Cooking COVID-19 penetration by demographics & region, 2020

Laundry COVID-19 penetration by demographics & region, 2020

Refrigeration COVID-19 penetration by demographics & region, 2020

Dishwashing COVID-19 penetration by demographics & region, 2020

Timing of purchases – overall, 2020

Timing of purchases – cooking, 2020

Timing of purchases – laundry, 2020

Timing of purchases – refrigeration, 2020

Timing of purchases – dishwashing, 2020

Major Kitchen Appliances COVID-19 retailer usage, 2020

Major Kitchen Appliances COVID-19 drivers of retailer choice, 2020

Major Kitchen Appliances online satisfaction, 2020

Major Kitchen Appliances reasons for avoiding stores, 2020

Major Kitchen Appliances – opinions on COVID-19 and Major Kitchen Appliances, 2020

Major Kitchen Appliances – COVID-19 channel usage, 2020

Major Kitchen Appliances – COVID-19 built-in/freestanding, 2020

Frequently asked questions

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