Amazon, United States of America (USA) (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Pages: 20 Published: June 14, 2022 Report Code: GDCS220014SP

Amazon’s vast product assortment, competitive price structure and range of fulfilment options have helped it become the largest online retailer in the US According to GlobalData’s Q 3 2021 Consumer Survey, the retailer’s shopper base is skewed towards shoppers aged between 25-54 who account for a 66.8% share.

Profile of retailer’s shopper base, key performance indicators, sales and market shares


– Amazon attracts a diverse range of customers due to its vast assortment of products and fulfilment options

– The pandemic-induced shift to online boosted Amazon’s fortunes

– The retailer should leverage its existing capabilities to boost its position in the apparel market through initiatives like Amazon Style

Reasons to Buy

– Gain a comprehensive knowledge on Amazon's business and develop a competitive advantage

– Investigate current trends in the clothing and footwear market to identify the best opportunities to exploit

– Analysis of key players in the clothing and footwear segment in the US

Key Players






Ross Dress for Less

TJ Maxx



Old Navy

Table of Contents

Table of Contents

Executive Summary

Amazon Retail Shopper Profile

US clothing & footwear shopper profile

Where US consumers purchase clothing & footwear

Retailers used for other categories

Amazon Overview

Snapshot of proposition

Key performance metrics

Global sales split

Sales and Market Shares

Apparel market

Amazon’s market share

Top 10 retailers’ market share

Amazon’s share of shoppers

Top 10 retailers’ market positioning map


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