United States (US) Meat Broth Market Size, Competitive Landscape, Distribution Channel (Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists, E-Retailers), Consumer Trends, Packaging Insights and Segment Forecast, 2021-2026

The United States (US) meat broth market size was valued at US$ 218.4 million in 2021 and expected to grow at a compound annual growth rate (CAGR) of 3.0% during 2021-2026. The country’s affinity towards bone broth is a major contributing factor to the meat broth market. Additionally, the low-carb & high-protein nature of bone broth also appeals to fitness enthusiasts, which aids the US meat broth market growth.  The US market’s CAGR is expected to record a modest as compared to other emerging countries in the global meat broth market.

Hypermarkets and supermarkets contributed the largest distribution share in 2021 and is projected to grow at a CAGR exceeding 3% from 2021 to 2026.  Hypermarket and supermarkets are a common destination for grocery shopping among Americans. It is easier to source all the products from a such store, thereby aiding the segment sales. Dollar stores are expected to grow at the highest CAGR over the forecast period.

US Meat Broth Market Estimates & Forecasts, 2019-2026 (USD Mn)

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According to GlobalData estimates, the US meat broth industry will grow from US$ 218.4 million in 2021 to US$ 252.9 million in 2026 at a CAGR of 3.0% from 2021 to 2026. Ease of cooking, popularity of bone broth, health benefits, and innovative recipes marketed by companies are factors anticipated to augment market growth over the next five years.

Another factor influencing meat broth demand in the US is the health benefits offered by the product. Gelatin present in meat broth helps digestion and improves gut health. It also helps in calming and healing the gut lining which may have a therapeutic potential in Inflammatory Bowel Disease (IBS). Other health benefits include building strong bones and teeth, breaking down anti-nutrient, and protect joints. In addition to the health benefits, broth is an easy-to-eat food which makes it a preferred choice for people across all demographics. The preferred pack type for meat broth soups in the country include jar, can, and tub. In 2021, jars and cans captured more than 90% volume share of the total meat broth packages in the US. Similarly, paper & board and glass were the most preferred packaging material with a volume share of 43% and 42% respectively in 2021.

The paradigm shift towards plant-based alternatives is on the rise and is expected to grow further over the coming years. As people continue to adopt vegan, plant-based meat, and vegetarian diets, meat & beef products are expected to be impacted in the coming years. To cater to the growing demand of meat broth substitutes, companies operating in the meat broth market are introducing plant-based meat broth.

US Meat Broth Market Segmentation by Distribution Channel

The dollar stores, variety stores & general merchandise retailers segment is projected to grow at a CAGR of more than 5% in from 2021 to 2026. The ease of access to a wide product line makes such stores/retailers a preferred choice amongst grocery buyers. In addition to dollar stores, variety stores & general merchandise retailers, the distribution channel segment includes hypermarkets & supermarkets, convenience stores, eRetailers, food & drinks specialists, cash & carries & warehouse clubs, and others.

US Meat Broth Market Share by Distribution Channel, 2021 (%)

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eRetailers are anticipated to lose customers over the coming years as people prefer buying groceries from other distribution channels mentioned above. The eRetailers segment is expected to reach US$ 13.9 million from US$ 17.2 million in 2021, recording a declining compounded annual growth rate of -4.2%. As customers try to get answer to “where to buy bone broth”, companies are expanding their distribution network with inclusions of newer channels.

US Meat Broth Market – Competitive Landscape

The competition in the US meat broth market can be characterized as fragmented and is dominated by the companies such as Campbell Soup Company, Del Monte Foods Inc., McCormick & Company, Inc., PACIFIC FOODS OF OREGON, LLC, and some private labels. These companies captured a sizeable market share in 2021 and are implementing strategies to sustain growing market competition. For instance, in August 2022, Del Monte Foods, Inc. announced the acquisition of Kitchen Basics from McCormick & Company, Inc. to enhance its product portfolio and national retail presence.

Leading Players in the US Meat Broth Market

• Campbell Soup Company
• Del Monte Foods Inc.
• McCormick & Company, Inc.
• PACIFIC FOODS OF OREGON, LLC

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US Meat Broth Market Research Scope

US Meat Broth Market Segments and Scope

GlobalData Plc has segmented the US meat broth market report by distribution channel:

US Meat Broth Distribution Channel Outlook (Revenue, USD Million, 2019-2026)

• Hypermarkets & Supermarkets
• Convenience Stores
• eRetailers
• “Dollar Stores”, Variety Stores & General Merchandise Retailers
• Food & drinks specialists
• Cash & Carries & Warehouse Clubs
• Others

The market intelligence report provides an in-depth analysis of the following –

• US meat broth market outlook: analysis as well as historical figures and forecasts of revenue opportunities from the distribution channel segment.
• The competitive landscape: an examination of the positioning of leading players in the US meat broth market.
• Company snapshots: analysis of the market position of leading companies in the US meat broth market.
• Underlying assumptions behind our published base-case forecasts, as well as potential market developments that would alter, either positively or negatively, our base-case outlook.

Reasons to Buy

• This market intelligence report offers a thorough, forward-looking analysis of the US meat broth market, distribution channel, and key opportunities in a concise format to help executives build proactive and profitable growth strategies.
• Accompanying GlobalData’s Forecast products, the report examines the assumptions and drivers behind ongoing and upcoming trends in US meat broth market.
• The report also highlights key distribution channel segments (Hypermarkets & Supermarkets, Convenience Stores, eRetailers, Dollar Stores, Variety Stores & General Merchandise Retailers, Food & drinks specialists, Cash & Carries & Warehouse Clubs, and others)
• With more than 20 charts and tables, the report is designed for an executive-level audience, boasting presentation quality.
• The report provides an easily digestible market assessment for decision-makers built around in-depth information gathered from local market players, which enables executives to quickly get up to speed with the current and emerging trends in US meat broth market.
• The broad perspective of the report coupled with comprehensive, actionable detail will help US meat broth stakeholders, broth & stock providers, and other meat broth players succeed in growing the US meat broth market.