United States of America (USA) Nike (Clothing and Footwear) Shoppers Profile, Market Share and Competitive Positioning

Pages: 20 Published: March 14, 2022 Report Code: GDVR519TR

This report provides an overview of Nike Clothing & Footwear shoppers profile, attitudes, usage, top 10 retailers, market forecasts in US

Profile of retailer’s shopper base, key performance indicators, sales and market shares


– Nike’s mass market, yet aspirational, positioning and athleisure style appeals to millennials

– Direct-to-consumer success is a key driver of Nike’s recent sales performance

– Major sporting events, product and online innovations will drive Nike’s sales in 2022 and beyond

Reasons to Buy

– Gain a comprehensive view of the food & grocery shopper profile for Nike in US

– Understand the shopper base by age group, gender, income, demographic, and household size for the retailer

– Gain insights into the overall market size and retailer performance in the country

– Understand who the main competitors are in the sector and their price positioning

Key Players

  • Walmart






    JC Penney

    TJ Maxx

    Old Navy


Table of Contents

Table of Contents

Executive Summary

Nike Retail Shopper profile

US clothing & footwear shopper profile

Where US consumers buy clothing & footwear products

Retailers used for other categories

Nike Overview

Snapshot of proposition

Key performance metrics

Global sales split

Sales and Market Shares

Apparel market

Nike’s market share

Top 10 retailers’ market share

Nike’s share of shoppers

Top 10 retailers’ market positioning map


Frequently Asked Questions


Can be used by individual purchaser only


Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company

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