United States Pasta & Noodles – Market Assessment and Forecasts to 2025

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The US pasta & noodles market was valued at $6,142.1 million in 2020 and the market is projected to grow at a CAGR of more than 5% during 2021-2025. The US pasta & noodles market accounted for a value share of 8.8% and 85.7%, respectively, in the global and North American markets in 2020. The per capita expenditure on pasta & noodles was higher than the global level but lower than the regional level. Dried pasta was the largest category in 2020 and the chilled pasta category is forecasted to register the fastest value growth at a CAGR of more than 6%, during 2020-2025. Hypermarkets & supermarkets was the largest distribution channel in the US pasta & noodles market followed by convenience stores and e-retailers respectively.

Overview of the US pasta & noodles market

Overview of the US pasta & noodles market

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What are the market dynamics of the pasta & noodles market in the US?

The distribution channels in the US pasta & noodles market include hypermarkets & supermarkets, convenience stores, e-retailers, dollar stores, cash & carries and warehouse club, food & drinks specialists, and others. Hypermarkets & supermarkets was the leading distribution channel in the US pasta & noodles market, with a value share of more than 75% in 2020. New York and Los Angeles witnessed the highest consumption of dried noodles in 2020.

In the US, pasta & noodles with health & wellness claims has registered growth at a CAGR of 6% during 2015-2020. The health & wellness market is led by the dried pasta category, in 2020 and registered growth at a CAGR of more than 5% during 2015-2020. Similarly, dried & instant noodles with health & wellness claims, is the second leading category in the health & wellness market, in 2020, registering a CAGR of more than 5% during 2015-2020. However, the ambient pasta category with health & wellness claims registered the fastest growth during 2015-2020.

What are the key categories of the pasta & noodles market in the US?

The key categories in the US pasta & noodles market include ambient noodles, ambient pasta, chilled noodles, chilled pasta, dried & instant noodles, and dried pasta. Dried pasta led the US pasta & noodles market in terms of per capita consumption followed by dried & instant noodles and chilled noodles respectively. However, per capita consumption of chilled noodles was higher in the US compared to both the regional and global levels in the same year. Furthermore, per capita consumption of dried pasta, chilled pasta, ambient pasta, and ambient noodles categories was higher in the US than at the global level, but lower when compared to the regional level. However, per capita consumption of dried & instant noodles category was higher in the US than at the regional level, but lower when compared to the global level in 2020.  The ambient pasta category grew from 2015 to 2020, registering a CAGR of more than 1% during 2020-2025. However, the category is expected to grow to register a CAGR of 0.8% during 2020-2025.

US pasta & noodles market, key categories

US pasta & noodles market, key categories

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Which are the major companies in the pasta & noodles market in the US?

The leading companies by value in 2020 include Barilla Holding S.p.A., Ebro Foods, S.A, Toyo Suisan Kaisha, Ltd., TreeHouse Foods, Inc., and Nestle. The top three companies in the US pasta & noodles market are Barilla Holding S.p.A., Ebro Foods, S.A., and Toyo Suisan Kaisha, Ltd.

US pasta & noodles market, key players

US pasta & noodles market, key players

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Market report scope

Market Size (Year – 2020)

$6,142.1 million
Growth CAGR >5% during 2021-2025
Forecast Period 2021-2025
Base Year 2020
Key Companies Barilla Holding S.p.A., Ebro Foods, S.A, Toyo Suisan Kaisha, Ltd., TreeHouse Foods, Inc., and Nestle
Key Categories Ambient Noodles, Ambient Pasta, Chilled Noodles, Chilled Pasta, Dried & Instant Noodles, and Dried Pasta

Scope

This report provides an overview of the US pasta & noodles market. It provides:

  • Per capita consumption and per capita expenditure of pasta & noodles was higher in the US than at the global level in 2020.
  • The per capita consumption of dried pasta was higher than other pasta & noodles categories in the US in 2020.
  • Hypermarkets & supermarkets is the leading distribution channel in the US pasta & noodles sector.
  • Private labels are growing at a higher CAGR than brands in the US pasta & noodles sector.
  • The health & wellness market is led by the dried pasta category in the US pasta & noodles sector.
  • Dried pasta was the most consumed category across leading cities in the US.
  • “Kids & babies” represent the largest subset of the pasta & noodles sector in the US in 2020.

Reasons to Buy

  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis.
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities.
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning.
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion.
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the market.
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Barilla Holding S.p.A.
Toyo Suisan Kaisha Ltd.
Ebro Foods S.A.
Nestlé
Nongshim Co Ltd
TreeHouse Foods Inc.
Nissin Food Holdings Co. LTD
Sanyo Foods Co. Ltd.
TreeHouse Foods Inc.
World Finer Foods Inc.
Flli De Cecco de Filippo Fara San Martino SpA

Table of Contents

Table of Contents

Report Scope

Executive Summary

Part 1: Market Environment

Value and Volume Share of the US in the Global and North America Markets

Growth Analysis of the US Compared to Other Leading Countries in the North America Market

PCC and PCE of the US Compared to Global and North America Market

Part 2: Sector Deep Dive

The US Pasta & Noodles Sector Snapshot

Market Size Analysis

Cross-category Comparison -Value Growth Analysis and Category Winners and Losers

Cross-category Comparison -Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive

Per Capita Consumption Analysis by Category

Market Size Analysis-Category: Ambient Noodles

Market Size Analysis-Category: Ambient Pasta

Segment-Level Analysis (in Value Terms) -Ambient Pasta

Segment-Level Analysis (in Volume Terms) -Ambient Pasta

Market Size Analysis-Category: Chilled Noodles

Market Size Analysis-Category: Chilled Pasta

Market Size Analysis-Category: Dried & Instant Noodles

Segment-Level Analysis (in Value Terms) -Dried & Instant Noodles

Segment-Level Analysis (in Volume Terms) -Dried & Instant Noodles

Market Size Analysis-Category: Dried Pasta

Part 4: Distribution Analysis

Channel Share Analysis

Part 5: Competitive Environment

Leading Companies Value and Volume Share

Brand Share Analysis of Top Five Companies

Brand Share Analysis of Top Five Companies by Category

Private Label Share Analysis by Category

Growth of Private Labels Compared to Branded Products

Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis

Health & Wellness Analysis by Category

Health & Wellness Analysis by Product Attributes

Health & Wellness Analysis by Consumer Benefits

Cross Category Comparison -Products with H&W Vs. Non-H&W Claims

Part 7: Packaging Analysis

Pack Material Growth Analysis

Pack Type Growth Analysis

Closure Type Growth Analysis

Primary Outer Type Growth Analysis

Part 8: City Deep Dive

Market Size Analysis of Top 10 Cities

Market Size Analysis of Top 10 Cities by Category

Leading Cities Contribution to Volume Growth

Part 9: Consumergraphics

Demographic Analysis

Part 10: Macroeconomic Analysis

GDP Growth and Inflation

Population Growth

Labor Market Trend

Economic Summary, Labor Market Trends, and Demographic Trends

The US Risk Index (GCRI) 2020

The US Risk Analysis -Compared to Global and North America Markets

Methodology

Definitions

Appendix

Table

List of Tables

Leading Value Categories

Fastest-Growing Segments (Value), 2020

Cross-Category Comparison -by Value (2015-2025)

Cross-Category Comparison -by Volume (2015-2025)

Per Capita Consumption (by Category), the US Compared to North America and Global Levels (in kg), 2020

Ambient Pasta -Value Analysis by Segment, 2015-2025

Ambient Pasta -Volume Analysis by Segment, 2015-2025

Dried & Instant Noodles -Value Analysis by Segment, 2015-2025

Dried & Instant Noodles -Volume Analysis by Segment, 2015-2025

Change in Distribution Share, 2015-2020

Top Five Companies Share by Brand (in Value and Volume Terms) in the Pasta & Noodles Sector, 2020

Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020

Category Comparison -With H&W and Non-H&W Claims, 2015-2020

Use of Primary Outer Type by Category (in Pack Units), 2020

Volume Analysis of Top 10 Cities by Category (Million kg), 2020

Performance Overview (Score: 1-100)

Category Data, by Segment

Per Capita Consumption (in kg), 2015-2025

Per Capita Expenditure ($), 2015-2025

Pasta & Noodles Sales Distribution in the US -by Category ($ Million), 2020

Brand Share (in Value and Volume Terms) in the Pasta & Noodles Sector, 2020

Brand Share (in Value and Volume Terms) in the Pasta & Noodles Sector, by Category, 2020

Key Health & Wellness Product Attributes Driving Sales in the US, 2015-2020

Key Health & Wellness Consumer Benefits Driving Sales in the US, 2015-2020

Pack Material (in Million Pack Units), 2015-2025

Pack Materials by Category (in Million Pack Units), 2020

Pack Type (in Million Pack Units), 2015-2025

Pack Types by Category (in Million Pack Units), 2020

Closure Type (in Million Pack Units), 2015-2025

Closure Types by Category (in Million Pack Units), 2020

Primary Outer Type (in Million Pack Units), 2015-2025

Primary Outer Types by Category (in Million Pack Units), 2020

Real GDP and Annual Growth (%), 2017-2025

Nominal GDP and Annual Growth (%), 2017-2025

Consumer Price Inflation (%), 2017-2025

Employed People and Unemployment Rate (%), 2017-2025

Nominal Household Final Consumption Expenditure and Annual Growth (%), 2017-2025

Population and Annual Growth (%), 2017-2025

Population by Age Group (%)

Population by Gender (%)

Population by Rural-Urban Split (%)

Figures

List of Figures

Value and Volume Share of the US in the Global and North America Pasta & Noodles Sector, 2020-2025

The US Compared to the Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape

PCC Comparison -the US, North America, and Global, 2015-2025

PCE Comparison -the US, North America, and Global, 2015-2025

Market Size and Growth Analysis by Value and Volume, Pasta & Noodles Sector, 2015-2025

Cross-category Comparison -Value Growth Analysis and Category Winners and Losers

Cross-category Comparison -Volume Growth Analysis and Category Winners and Losers

Market Size and Growth Analysis by Value and Volume, Ambient Noodles Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Ambient Pasta Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Chilled Noodles Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Chilled Pasta Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Dried & Instant Noodles Category, 2015-2025

Market Size and Growth Analysis by Value and Volume, Dried Pasta Category, 2015-2025

Share of Key Distribution Channels (in Value Terms)-Pasta & Noodles, 2020

Key Distribution Channel Share by Category (in Value Terms), 2020

Leading Companies (in Value and Volume Terms) in the Pasta & Noodles Sector, 2020

Private Label Penetration by Category (in Value Terms), 2020

Growth Analysis, Private Label and Brands, 2015-2020

Category-wise Consolidation/Fragmentation (in Value Terms) -Pasta & Noodles , 2020

Prominence of Health & Wellness Claims by Category, $ Million, 2015-2020

Contribution of Health & Wellness by Product Attributes, $ Million, 2015-2020

Contribution of Health & Wellness by Consumer Benefits, $ Million, 2015-2020

Key Pack Materials in the US Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Material, 2015-2025

Use of Pack Material by Category (in Pack Units), 2020

Key Pack Types in the US Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Pack Type, 2015-2025

Use of Pack Type by Category (in Pack Units), 2020

Key Closure Types in the US Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Closure Type, 2015-2025

Use of Closure Type by Category (in Pack Units), 2020

Key Primary Outer Types in the US Pasta & Noodles Sector, Percentage Share of Pack Units, 2020

Annual Growth Rate by Key Primary Outer Type, 2015-2025

Volume Growth Analysis of Top 10 Cities (Million kg), 2015-2020

Leading Cities’ Contribution to Volume Change, 2015-2020

Demographic Analysis

Real GDP ($ Billion) and Annual Growth (%)

Nominal GDP ($ Billion) and Annual Growth (%)

Consumer Price Inflation (%)

Nominal Household Final Consumption Expenditure Growth (%) in $ Terms

Population (Millions) and Annual Growth (%)

Population by Age Group (%)

Population by Gender (%)

Population by Rural-urban Split (%)

Employed People (Millions) and Unemployment Rate (%)

Economic Summary, Labor Market Trends, and Demographic Trends

Five Lowest-Risk Nations in GCRI Q4 2020

Five Highest-Risk Nations in GCRI Q4 2020

The US Performance in Country Risk Analysis in Comparison to North America and the World

List of 109 Countries Analyzed to Identify the High-Potential Countries in Different Regions

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