United States of America (USA) Whiskey (Spirits) Market Size, Growth and Forecast Analytics to 2025

Powered by

All the vital news, analysis, and commentary curated by our industry experts.

The United States (US) whiskey (spirits) market size was valued at $25.07 billion in 2020 and is expected to achieve a CAGR of more than 6% during 2020-2025. The fastest-growing segment of the whiskey market between 2015 and 2020 was the other whiskey. In 2020 American whiskey segment in the United States of America whiskey market accounted for a major share.

The US whiskey market research report provides insights on market value and volume analytics with growth analysis from 2015 to 2025. The report will also help you to get access to authoritative and granular data on the whiskey market and fill in the gaps in understanding trends and the components of change behind them.

US Whiskey Market Outlook

US Whiskey Market Outlook

For more insights on the US whiskey market forecast, download a free report sample 

US Whiskey Market Segments

The key segments in the US whiskey market are American whiskey, Canadian whiskey, scotch whisky, Irish whiskey, and other whisk(e)y. In 2020, American whiskey was the largest segment in the United States.

US Whiskey Market Analysis, by Segments

US Whiskey Market Analysis, by Segments

For more segment insights into the US whiskey market, download a free report sample 

US Whiskey Market Segmentation by Distribution Channel

The key distribution channels in the US whiskey market are on trade, hypermarkets & supermarkets, food & drinks specialists, convenience stores, department stores, e-retailers, and others. On trade was the leading distribution channel.

US Whiskey Market Analysis, by Distribution Channels

US Whiskey Market Analysis, by Distribution Channels

For more distribution channel insights into the US whiskey market, download a free report sample 

US Whiskey Market - Competitive Landscape

The leading companies in the US whiskey market are Crown Royal, Jim Beam, Fireball, Jack Daniel’s, Jameson, and others. In 2020, the United States whiskey market has been led by Crown Royal.

US Whiskey Market Analysis, by Leading Companies

US Whiskey Market Analysis, by Leading Companies

To know more about leading players in the US whiskey market, download a free report sample 

US Whiskey Market Overview

Market Size 2020 $25.07 billion
CAGR (2020-2025) >6%
Key Segments American Whiskey, Canadian Whiskey, Scotch Whisky, Irish Whiskey, and Other Whisk(e)y
Key Distribution Channels On Trade, Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, Department Stores, E-Retailers, and Others
Leading Companies Crown Royal, Jim Beam, Fireball, Jack Daniel’s, Jameson, and Others

Scope

  • Overall whiskey market value and volume analytics with growth analysis from 2015 to 2025.
  • Value and volume terms for the top brands.
  • Distribution channel sales analytics

Reasons to Buy

  • Get access to authoritative and granular data on the whiskey market and fill in the gaps in understanding of trends and the components of change behind them.
  • Enhance your understanding of the market to update your strategic and tactical plans based on volume and value changes, brand dynamics, and distribution trends.
  • Analyze the components of change in the market by looking at historic and future growth patterns.
  • Use the data to understand future patterns of the market trends from winners and losers to category dynamics and thereby quickly and easily identify the key areas in which you want to compete in the future.

Table of Contents

1 Whiskey Market Overview

2 The United States of America Whiskey Market Analytics, 2015–25

2.1 Whiskey Value Analytics, 2015–25

2.1.1 Whiskey Market by Value, 2015–25

2.1.2 Whiskey Market Value by Segments, 2015–25

2.2 Whiskey Volume Analytics, 2015–25

2.2.1 Whiskey Market by Volume, 2015–25

2.2.2 Whiskey Market Volume by Segments, 2015–25

3 The United States of America Whiskey Market Analytics, by Segment 2015–25

3.1 American Whiskey Analytics, 2015–25

3.1.1 American Whiskey Market by Value, 2015–25

3.1.2 American Whiskey Market by Volume, 2015–25

3.2 Canadian Whiskey Analytics, 2015–25

3.2.1 Canadian Whiskey Market by Value, 2015–25

3.2.2 Canadian Whiskey Market by Volume, 2015–25

3.3 Irish Whiskey Analytics, 2015–25

3.3.1 Irish Whiskey Market by Value, 2015–25

3.3.2 Irish Whiskey Market by Volume, 2015–25

3.4 Scotch Whisky Analytics, 2015–25

3.4.1 Scotch Whisky Market by Value, 2015–25

3.4.2 Scotch Whisky Market by Volume, 2015–25

3.5 Other Whisk(e)y Analytics, 2015–25

3.5.1 Other Whisk(e)y Market by Value, 2015–25

3.5.2 Other Whisk(e)y Market by Volume, 2015–25

4 The United States of America Whiskey Brand Analytics by Volume, 2017–20

4.1 Whiskey Brand Analytics by Volume, 2017–20

5 The United States of America Whiskey Distribution Channel Analytics by Value, 2017–20

5.1 Whiskey Distribution Channel Analytics by Value, 2017–20

6 Appendix

6.1 Definitions

6.1.1 Category Definitions

6.1.2 Distribution Channel Definitions

6.1.3 Volume Units and Aggregations

6.1.4 CAGR Definition and Calculation

6.1.5 Graphical representation of Brands

6.1.6 Exchange Rates

6.1.7 Methodology Summary

6.2 About GlobalData

6.3 Disclaimer

Table

Table 1: United States of America Whiskey Market Value (USD m) and Growth (Y-o-Y), 2015–20

Table 2: United States of America Whiskey Market Value (USD m) and Growth (Y-o-Y), 2021–25

Table 3: United States of America Whiskey Market Value (USD m) by Segments, 2015–20

Table 4: United States of America Whiskey Market Value (USD m) by Segments, 2020–25

Table 5: United States of America Whiskey Market Volume (Liters m) and Growth (Y-o-Y), 2015–25

Table 6: United States of America Whiskey Market Volume (Liters m) by Segments, 2015–20

Table 7: United States of America Whiskey Market Volume (Liters m) by Segments, 2020–25

Table 8: United States of America American Whiskey Market by Value (USD m), 2015–20

Table 9: United States of America American Whiskey Market by Value (USD m), 2021–25

Table 10: United States of America American Whiskey Market by Volume (Liters m), 2015–25

Table 11: United States of America Canadian Whiskey Market by Value (USD m), 2015–25

Table 12: United States of America Canadian Whiskey Market by Volume (Liters m), 2015–25

Table 13: United States of America Irish Whiskey Market by Value (USD m), 2015–25

Table 14: United States of America Irish Whiskey Market by Volume (Liters m), 2015–25

Table 15: United States of America Scotch Whisky Market by Value (USD m), 2015–25

Table 16: United States of America Scotch Whisky Market by Volume (Liters m), 2015–25

Table 17: United States of America Other Whisk(e)y Market by Value (USD m), 2015–25

Table 18: United States of America Other Whisk(e)y Market by Volume (Liters m), 2015–25

Table 19: United States of America Whiskey Market Volume by Brands (M Liters), 2017–20

Table 20: United States of America Whiskey Market Value by Distribution Channel (USD m), 2017–20

Table 21: Category Definitions – Whiskey Market

Table 22: Distribution Channel Definitions Whiskey Market

Table 23: Volume Units for Whiskey Market

Table 24: United States of America Exchange Rate USD – USD (Annual Average), 2015 – 2020

Table 25: United States of America Exchange Rate USD – USD (Annual Average), 2021 – 2025 Forecast

Figures

Figure 1: United States of America Whiskey Market Value (USD m) and Growth (Y-o-Y), 2015–25

Figure 2: United States of America Whiskey Market Value (USD m) by Segments, 2015–25

Figure 3: United States of America Whiskey Market Volume (Liters m) and Growth (Y-o-Y), 2015–25

Figure 4: United States of America Whiskey Market Volume (Liters m) by Segments, 2015–25

Figure 5: United States of America American Whiskey Market by Value (USD m), 2015–25

Figure 6: United States of America American Whiskey Market by Volume (Liters m), 2015–25

Figure 7: United States of America Canadian Whiskey Market by Value (USD m), 2015–25

Figure 8: United States of America Canadian Whiskey Market by Volume (Liters m), 2015–25

Figure 9: United States of America Irish Whiskey Market by Value (USD m), 2015–25

Figure 10: United States of America Irish Whiskey Market by Volume (Liters m), 2015–25

Figure 11: United States of America Scotch Whisky Market by Value (USD m), 2015–25

Figure 12: United States of America Scotch Whisky Market by Volume (Liters m), 2015–25

Figure 13: United States of America Other Whisk(e)y Market by Value (USD m), 2015–25

Figure 14: United States of America Other Whisk(e)y Market by Volume (Liters m), 2015–25

Figure 15: United States of America Whiskey Market Volume by Brands (M Liters), 2017–20

Figure 16: United States of America Whiskey Market Value by Distribution Channel (USD m), 2017–20

Frequently asked questions

United States of America (USA) Whiskey (Spirits) Market Size, Growth and Forecast Analytics to 2025 thematic reports
Currency USD
$500

Can be used by individual purchaser only

$1,000

Can be shared globally by unlimited users within the purchasing corporation e.g. all employees of a single company


Undecided about purchasing this report?

Enquire Before Buying Request a Free Sample

Get in touch to find out about multi-purchase discounts

reportstore@globaldata.com
Tel +44 20 7947 2745

Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.

Sample Report

United States of America (USA) Whiskey (Spirits) Market Size, Growth and Forecast Analytics to 2025 was curated by the best experts in the industry and we are confident about its unique quality. However, we want you to make the most beneficial decision for your business, so we offer free sample pages to help you:

  • Assess the relevance of the report
  • Evaluate the quality of the report
  • Justify the cost

Download your copy of the sample report and make an informed decision about whether the full report will provide you with the insights and information you need.

Below is a sample report to understand what you are buying

See what our customers are saying

“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.

GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”

Business Intelligence & Marketing Manager, SAL Heavy Lift

“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”

Market Analyst & Management, Liebherr-Werk

Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.

Head of Key Accounts, Saab AB

Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.

Marketing Intelligence Manager, Portugal Foods

Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.

I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.

I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.

Head of Customer Insight and Research, Standard Chartered

“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.

Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”

Head of Consumer Sensory Insights, Givaudan

GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise.  The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.

I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.

One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.

Senior Account Manager, TSYS
Go even deeper with GlobalData Intelligence Center

Every Company Report we produce is powered by the GlobalData Intelligence Center.

Subscribing to our intelligence platform means you can monitor developments at United States of America (USA) Whiskey (Spirits) Market Size, Growth and Forecast Analytics to 2025 in real time.

  • Access a live United States of America (USA) Whiskey (Spirits) Market Size, Growth and Forecast Analytics to 2025 dashboard for 12 months, with up-to-the-minute insights.
  • Fuel your decision making with real-time deal coverage and media activity.
  • Turn insights on financials, deals, products and pipelines into powerful agents of commercial advantage.