Video Games – Thematic Research
All the vital news, analysis, and commentary curated by our industry experts.
Video Games Market Analysis Report Overview
The video games industry continues to evolve, driven by changing user demands, new monetization and distribution channels, and technological progress. Industry themes like 5G, augmented reality (AR), virtual reality (VR), esports, cloud gaming, and the metaverse is anticipated to propel the market growth in the coming years.
The video games thematic intelligence report gives an overview of the value chain, market size, growth forecasts, gaming sector scorecard, and the specialist gaming software vendors in the market.
|Market Value (2021)||$197 billion|
|Key Trends||Technology, Macroeconomic, and Regulatory Trends|
|Value Chain||Creation, Monetization, Distribution, and Device|
|Leading Companies||Activision Blizzard, Alphabet, Amazon, Blacknut and ByteDance|
Key Trends Shaping the Video Games Market
The main trends shaping the video games theme are classified into three categories: technology, macroeconomic, and regulatory trends.
- Technology trends – The key technology trends impacting the video games space are metaverse, cloud and mobile gaming, esports, AR gaming, and cybersecurity.
- Macroeconomic trends– The report focuses on key macroeconomic trends impacting the video games industry, which include the free-to-play with premium content (freemium), play-to-earn revenue model, ongoing semiconductor shortage, and various social factors and working conditions.
- Regulatory trends – The key regulatory trends impacting the video games theme are gambling-related regulations, data privacy and the social impact of video games on minors.
Video Games – Industry Analysis
The global gaming software industry was worth $197 billion in 2021. Mobile gaming dominated the gaming software market, followed by PC gaming, console gaming, and VR gaming. Moreover, cloud gaming is likely to be the fastest-growing segment in the industry during the forecast period.
The video games market analysis also covers:
- Mergers and acquisitions
- Venture financing
- Patent trends
For more video games industry analysis, download a free report sample
Video games - Value Chain Analysis
GlobalData’s video games value chain is split into four layers: creation, monetization, distribution, and device. In the creation layer, game developers and publishers develop video games using game engines.
Video Games Value Chain
For more insights on the video games value chain, download a free report sample
Leading Companies in the Video Games Market
Some of the leading companies making their mark within the video games theme are:
- Activision Blizzard
Video Games Sector Scorecard
GlobalData uses a scorecard approach to predict tomorrow’s leading companies within each sector. The sector scorecards help to determine which companies are best positioned for a future filled with disruptive threats. Each sector scorecard has three screens:
- The thematic screen ranks companies based on overall leadership in the 10 themes that matter most to their industry, generating a leading indicator of future performance.
- The valuation screen ranks our universe of companies within a sector based on selected valuation metrics.
- The risk screen ranks companies within a particular sector based on overall investment risk.
Gaming Sector Scorecard – Thematic Screen
For more insights on the gaming score card, download a free report sample
This report provides an overview of the video games theme.
- It identifies the key trends impacting growth of the theme over the next 12 to 24 months, split into three categories: technology trends, macroeconomic trends, and regulatory trends.
- It includes global market forecasts for gaming software and analysis of patent activity.
- It contains details of M&A deals driven by the video games theme, and a timeline highlighting milestones in the development of video games.
- The detailed value chain consists of four layers: creation, monetization, distribution, and device.
Reasons to Buy
The video games industry is an ideal example of a hypercompetitive market. With low barriers to entry and lucrative revenue opportunities, the number of players in the market is continuously increasing. This report provides an invaluable guide to this disruptive theme. It includes comprehensive lists of the leading players across all aspects of the value chain, helping companies identify the right partners.
BT Group (EE)
CD Projekt (GOG)
JP Morgan (WePay)
MediaLab AI (Kik)
Modern Times Group
Opera (YoYo Games)
Super League Gaming
Table of Contents
- Executive Summary
- Technology Briefing
- Technology trends
- Macroeconomic trends
- Regulatory trends
- Industry Analysis
- Market size and growth forecasts
- Mergers and acquisitions
- Venture financing
- Patent trends
- Value Chain
- Creation layer
- Monetization layer
- Distribution layer
- Device layer
- Sector Scorecard
- Gaming sector scorecard
- Further Reading
- Our Thematic Research Methodology
- About GlobalData
- Contact Us
Frequently asked questions
What is the video games market value in 2021?
The video games market was valued at $197 billion in 2021.
What are the key technology trends shaping the video games market?
The key technology trends impacting the video games space are metaverse, cloud and mobile gaming, esports, AR gaming, and cybersecurity.
What are the key macroeconomic trends shaping the video games theme?
The key macroeconomic trends impacting the video games industry are free-to-play with premium content, also known as freemium, play-to-earn revenue model, ongoing semiconductor shortage and various social factors and working conditions.
What are the key regulatory trends shaping the video games market?
The key regulatory trends impacting the video games theme are gambling-related regulations, data privacy and the social impact of video games on minors.
What are the components of the video games value chain?
GlobalData’s video games value chain is split into four layers: Creation, Monetization, Distribution, and Device.
Which are the leading public listed companies adopting video games?
Some of the leading companies in the video games market are Activision Blizzard, Alphabet, Amazon, Blacknut and ByteDance among others.
Tel +44 20 7947 2745
Every customer’s requirement is unique. With over 220,000 construction projects tracked, we can create a tailored dataset for you based on the types of projects you are looking for. Please get in touch with your specific requirements and we can send you a quote.
Business Intelligence & Marketing Manager, SAL Heavy Lift
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
Market Analyst & Management, Liebherr-Werk
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Head of Key Accounts, Saab AB
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Marketing Intelligence Manager, Portugal Foods
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.
Head of Customer Insight and Research, Standard Chartered
Our experience with GlobalData has been very good, from the platform itself to the people. I find that the analysts and the account team have a high level of customer focus and responsiveness and therefore I can always rely on. The platform is more holistic than other providers. It is convenient and almost like a one stop shop. The pricing suite is highly competitive and value for our organisation.
I like reports that inform new segments such as the analysis on generation Z, millennials, the impact of COVID 19 to our banking customers and their new channel habits. Secondly the specialist insight on affluent sector significantly increases our understanding about this group of customers. The combination of those give us depth and breadth of the evolving market.
I’m in the business of answering and helping people make decisions so with the intelligence center I can do that, effectively and efficiently. I can share quickly key insights that answer and satisfy our country stakeholders by giving them many quality studies and primary research about competitive landscape beyond the outlook of our bank. It helps me be seen as an advisory partner and that makes a big difference. A big benefit of our subscription is that no one holds the whole data and because it allows so many people, so many different parts of our organisation have access, it enables all teams to have the same level of knowledge and decision support.
Head of Consumer Sensory Insights, Givaudan
“I know that I can always rely on Globaldata’s work when I’m searching for the right consumer and market insights. I use Globaldata insights to understand the changing market & consumer landscape and help create better taste & wellbeing solutions for our customers in food, beverage and healthcare industries.
Globaldata has the right data and the reports are of very high quality compared to your competitors. Globaldata not only has overall market sizes & consumer insights on food & beverages but also provides insights at the ingredient & flavour level. That is key for B2B companies like Givaudan. This way we understand our customers’ business and also gain insight to our unique industry”
Senior Account Manager, TSYS
GlobalData provides a great range of information and reports on various sectors that is highly relevant, timely, easy to access and utilise. The reports and data dashboards help engagement with clients; they provide valuable industry and market insights that can enrich client conversations and can help in the shaping of value propositions. Moreover, using GlobalData products has helped increase my knowledge of the finance sector, the players within it, and the general threats and opportunities.
I find the consumer surveys that are carried out to be extremely beneficial and not something I have seen anywhere else. They provided an insightful view of why and which consumers take (or don’t) particular financial products. This can help shape conversations with clients to ensure they make the right strategic decisions for their business.
One of the challenges I have found is that data in the payments space is often piecemeal. With GD all of the data I need is in one place, but it also comes with additional market reports that provide useful extra context and information. Having the ability to set-up alerts on relevant movements in the industry, be it competitors or customers, and have them emailed directly to me, ensures I get early sight of industry activity and don’t have to search for news.