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Vietnam Baby Food Market Size by Categories, Distribution Channel, Market Share and Forecast, 2022-2027

The Vietnam baby food market size was valued at $723.8 million in 2021. The market is expected to grow at a CAGR of more than 4% during 2021-2027. Sweet meals was the most exported subcategory among other baby food. In 2021, hypermarkets and supermarkets was the leading distribution channel for sales of baby food, followed by convenience stores and drugstores and pharmacies. The baby milks category is forecast to register the fastest growth among all baby food categories in value terms, followed by baby wet meals.

The Vietnam baby food market report provides extensive and highly detailed current and future market trends in the Vietnamese market.

Vietnam baby food market overview

Vietnam baby food market overview

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What are the key categories in the Vietnam baby food market?

The key categories in the Vietnam baby food market are baby milks, baby cereals and dry meals, baby meals and others, baby finger foods, and baby drinks. In 2021, baby milks led the market both by value and volume. Baby milk can be further segmented into growing up milk, special dietary milk, follow-on milk, and first stage milk. Growing-up milks continued to dominate in Vietnam market in 2021.

Vietnam baby food market, by categories

Vietnam baby food market, by categories

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What are the key distribution channels in the Vietnam baby food market?

The key distribution channels used in the Vietnam baby food market are hypermarkets and supermarkets, convenience stores, drug stores and pharmacies, and e-retailers. Hypermarkets and supermarkets was the leading sales channel.

Vietnam baby food market, by distribution channels

Vietnam baby food market, by distribution channels

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What are the key companies in the Vietnam baby food market?

Some of the key companies in the Vietnam baby food market are Vinamilk, Abbott Laboratories, Royal FrieslandCampina N.V., Mead Johnson (Reckitt Benckiser), and Nestlé.

Vietnam baby food market, by key companies

Vietnam baby food market, by key companies

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Market report scope

Market size (Year – 2021) $723.8 million
Growth rate (2021-2027) CAGR >4%
Forecast Period 2022-2027
Key categories Baby Milks, Baby Cereals and Dry Meals, Baby Meals and Others, Baby Finger Foods, and Baby Drinks
Key distribution channels Hypermarkets and Supermarkets, Convenience Stores, Drug Stores and Pharmacies, and E-Retailers
Key companies Vinamilk, Abbott Laboratories, Royal FrieslandCampina N.V., Mead Johnson (Reckitt Benckiser), and Nestlé

This report provides:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends, and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends which are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyse current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Detailed understanding of consumption by individual product categories in order to align your sales and marketing efforts with the latest trends in the market.
  • Investigates which categories are performing the best and how this is changing market dynamics.

Key Players

Vinamilk

Abbott Laboratories

Royal FrieslandCampina N.V.

Mead Johnson (Reckitt Benckiser)

Nestlé

Table of Contents

Table of Contents

Introduction

Executive summary

Market environment

Value and volume growth analysis by region

Growth analysis of Vietnam compared with other leading markets in Asia-Pacific

PCC and PCE of Vietnam compared with global and Asia-Pacific markets

Background

Birth and population trends

The consumer

Sociodemographic trends

Working women

Breastfeeding trends

Regulations

Overview

Vietnam baby food sector snapshot

Market size analysis

Manufacturer shares

Category analysis

Baby milks

Baby cereals & dry meals

Baby wet meals

Baby finger foods

Baby drinks

Production and trade

Imports

Exports

Trends in production

Distribution

Channel share analysis

Baby food retailing

Economic background

GDP growth and inflation

Vietnam macroeconomic analysis

Prospects and forecasts

Population growth

Birth & population projections

Vietnam baby food sector forecast snapshot

Impact of COVID 19

Forecast period outlook

Consumer survey insights: Vietnam baby food products

Consumer survey insights: Vietnam baby and childcare products

Definitions

Appendix

Summary methodology

About GlobalData

List of Tables

List of Tables

Birth & population figures, 2009-2021

Urban & rural populations, 2013-2020

Urban & rural births, 2013-2020

Urban & rural populations, 2014, 2016, 2018, and 2019

Trends in annual per capita income, 2012, 2014, 2016, 2018, and 2019

Poverty rates by region, 2013-2019

Women of childbearing age, by age group, 2019

Trends in women’s employment, 2013-2019

Breastfeeding rates in urban and rural Hanoi, 2008-2010

Breastfeeding rates in Vietnam, 2019

Breastfeeding rates by socioeconomic criteria, 2014

Median duration of breastfeeding by socioeconomic criteria, 2014

Baby food manufacturers’ compliance ratings, 2016

Leading categories (value) and (volume), 2021

Baby food: manufacturer shares, value & volume, %, 2015-2021

Baby food: manufacturer shares by category, %, 2021

Baby milks: SKUs by pack type, 2021

Baby milks: SKUs by pack size, 2021

Baby milks: brand price positioning analysis, 2021

Baby milks: manufacturer shares, value & volume, %, 2015-2021

Baby cereals & dry meals: SKUs by pack type, 2021

Baby cereals & dry meals: SKUs by pack size, 2021

Baby cereals & dry meals: brand price positioning analysis, 2021

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2015-2021

Baby wet meals: SKUs by pack type, 2021

Baby wet meals: SKUs by pack size, 2021

Baby wet meals: brand price positioning analysis, 2021

Baby meals: manufacturer shares, value & volume, %, 2015-2021

Baby finger foods: SKUs by pack type, 2021

Baby finger foods: SKUs by pack size, 2021

Baby finger foods: brand price positioning analysis, 2021

Baby finger foods: manufacturer shares, value & volume, %, 2015-2021

Baby drinks: SKUs by pack type, 2021

Baby drinks: SKUs by pack size, 2021

Baby drinks: brand price positioning analysis, 2021

Baby drinks: manufacturer shares, value & volume, %, 2015-2021

Baby milks & cereals: trends in imports, 2013-2020

Imports of baby milks & cereals by country of origin, 2018-2020

Other baby food: trends in imports, 2013-2020

Imports of other baby food by country of origin, 2018-2020

Baby milks & cereals: trends in exports, 2013-2020

Exports of baby milks & cereals by country, 2018-2020

Other baby food: trends in exports, 2013-2020

Exports of other baby food by country, 2018-2020

Change in distribution share, 2015-2021

Baby food: sales by outlet type, value %, 2015-2021

Baby food: sales by type of food & outlet type, value %, 2021

Birth & population projections, 2013-2027

Leading categories (value), 2021

Baby food: category growth, 2021-2027

Definitions category

Definitions terminology

Baby population, number of babies (000s), 2009-2027

Baby food: market value, current prices, 2015-2021

List of Figures

List of Figures

Value and volume shares of Vietnam in the global and Asia Pacific baby food sector, 2021 2026

Vietnam compared with other top countries in terms of market share, growth, and competitive landscape

PCC comparison – Vietnam, Asia Pacific, and global, 2016 2026

PCE comparison – Vietnam, Asia Pacific, and global, 2016 2026

Formula milk consumption

Baby food: sector size (value & volume), 2015 and 2021

Market size and growth analysis by value and volume, baby food sector, 2015-2027

Baby food: manufacturer shares, value & volume %, 2021

Baby food: manufacturer shares by category, value %, 2021

Market size and growth analysis by value and volume, baby milks category, 2015-2027

Consumer survey insights: Vietnam baby milk products

Consumer survey insights: Vietnam baby milk formula

Baby milks: per capita expenditure & consumption, 2015-2021

Baby milks: per capita expenditure & consumption by age group, 2015-2021

Baby milks: segmentation, value, and volume, 2015-2021

Baby milks: segmentation by pack size and price

Leading companies (in value and volume terms) in the baby milks category, 2021

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2015-2027

Baby cereals & dry meals: per capita expenditure & consumption, 2015-2021

Leading companies (in value and volume terms) in the baby cereals & dry meals category, 2021

Market size and growth analysis by value and volume, baby wet meals category, 2015-2027

Baby wet meals: per capita expenditure & consumption, 2015-2021

Leading companies (in value and volume terms) in the baby wet meals category, 2021

Market size and growth analysis by value and volume, baby finger foods category, 2015-2027

Baby finger foods: per capita expenditure & consumption, 2015-2021

Leading companies (in value and volume terms) in the baby finger foods category, 2021

Market size and growth analysis by value and volume, baby drinks category, 2015 2027

Baby drinks: per capita expenditure & consumption, 2015-2021

Leading companies (in value and volume terms) in the baby drinks category, 2021

Share of key distribution channels (in value terms) baby food, 2021

Key distribution channel share by category (in value terms), 2021

GDP at current prices (VND trillion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

Live births (000s)

Baby population (% of babies aged up to three years old)

Total population (million)

Crude birth rate

Sector forecast (value) & (volume); 2021-2027

Per capita expenditure, 2021

Per capita consumption, 2021

Consumer survey insights: Vietnam baby food products

Consumer survey insights: Vietnam baby and childcare products

Frequently Asked Questions

The baby food market size in Vietnam was valued at $723.8 million in 2021.

 

 

 

The baby food market in Vietnam is expected to grow at a CAGR of more than 4% during 2021–2027.

The key categories in the Vietnamese baby food market are baby milks, baby cereals and dry meals, baby meals and others, baby finger foods, and baby drinks.

The key distribution channels used in the Vietnamese baby food market are hypermarkets and supermarkets, convenience stores, drug stores and pharmacies, and e-retailers.

Some of the key baby food companies in Vietnam are Vinamilk, Abbott Laboratories, Royal FrieslandCampina N.V., Mead Johnson (Reckitt Benckiser), and Nestlé.

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