Vietnam Baby Food Market Size and Share by Categories, Distribution and Forecast to 2028

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Vietnam Baby Food Market Report Overview

The Vietnam baby food market size was VND18 trillion ($777.9 million) in 2022. The market is expected to achieve a CAGR of more than 4% during 2022-2028.

Vietnam Baby Food Market Outlook, 2022-2028 (VND Trillion)

Vietnam Baby Food Market Outlook, 2022-2028 (VND Trillion)

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The Vietnam baby food market research report puts together multiple data sources to provide a comprehensive baby food sector overview in the country. The report covers key information about the per capita expenditure (PCE) and per capita consumption (PCC) to help in understanding the baby food market growth trajectory in Vietnam. Furthermore, the Vietnam baby food market analysis offers detailed category-wise, distribution channel-wise, and company-wise insights to understand potential business opportunities.

Market Size (2022) VND18 trillion ($777.9 million)
CAGR (2022-2028) >4%
Historical Period 2016-2022
Forecast Period 2023-2028
Key Categories ·        Baby Milks

·        Baby Cereals & Dry Meals

·        Baby Wet Meals & Other

·        Baby Finger Food

·        Baby Drinks

Key Distribution Channels ·        Hypermarkets and Supermarkets

·        Convenience Stores

·        Drugstores & Pharmacies

Leading Manufacturers ·        Vinamilk

·        Abbott Laboratories

·        Royal FrieslandCampina

·        Mead Johnson

·        Nestlé

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Vietnam Baby Food Market Segmentation by Categories

Baby milks led the Vietnam baby food market by value and volume in 2022

The key categories in the Vietnam baby food market are:

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Drinks
  • Baby Finger Food

The baby milks category comprises breast-milk substitutes from birth to three years of age, which include first-stage, follow-on, and third-stage milk (also referred to as growing-up or toddler milk), and special dietary milk products. The growth, driven by the expansion of follow-on and growing-up milks sub-categories, broadened the consumer base and contributed to the overall increase in value sales.

Vietnam Baby Food Market Analysis by Categories, 2022 (%)

Vietnam Baby Food Market Analysis by Categories, 2022 (%)

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Vietnam Baby Food Market Segmentation by Distribution Channels

Hypermarkets & supermarkets was the leading distribution channel for baby food in 2022

The key distribution channels in the Vietnam baby food market are:

  • Hypermarkets & Supermarkets
  • Convenience Stores
  • Drugstores & Pharmacies
  • Others

In 2022, hypermarkets & supermarkets held the top position as the leading distribution channel for baby food, followed by convenience stores, and drugstores & pharmacies.

Vietnam Baby Food Market Analysis by Distribution Channels, 2022 (%)

Vietnam Baby Food Market Analysis by Distribution Channels, 2022 (%)

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Vietnam Baby Food Market - Competitive Landscape

Danone emerged as the baby food market leader in 2022

The leading companies in the Vietnam baby food market are:

  • Vinamilk
  • Abbott Laboratories
  • Royal FrieslandCampina
  • Mead Johnson
  • Nestlé
  • Others

Vinamilk led the market in 2022, followed by Abbott Laboratories, and Royal FrieslandCampina among others. The company offers powdered baby milk under the Dielac and Dielac Pedia brands.

Vietnam Baby Food Market Analysis, by Companies, 2022 (%)

Vietnam Baby Food Market Analysis, by Companies, 2022 (%)

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Segments Covered in the Report

Vietnam Baby Food Categories Outlook (Value, VND Trillion, 2016-2028)

  • Baby Milks
  • Baby Wet Meals & Other
  • Baby Cereals & Dry Meals
  • Baby Drinks
  • Baby Finger Food

Vietnam Baby Food Distribution Channel Outlook (Value, VND Trillion, 2016-2028)

  • Hypermarkets and Supermarkets
  • Drugstores & Pharmacies
  • Convenience Stores

Scope

This report provides:

  • Consumption data based upon a unique combination of industry research, fieldwork, market sizing work and our in-house expertise to offer extensive data about the trends and dynamics affecting the industry.
  • Detailed profile of the companies operating and new companies considering entry in the industry along with their key focus product sectors.
  • Market profile of the various product sectors with the key features & developments, segmentation, per capita trends, and the various manufacturers & brands.
  • Overview of baby food retailing with a mention of the major retailers in the country along with the distribution channel.
  • Future projections considering various trends that are likely to affect the industry.

Reasons to Buy

  • Evaluate important changes in consumer behavior and identify profitable markets and areas for product innovation.
  • Analyze current and forecast behavior trends in each category to identify the best opportunities to exploit.
  • Understand consumption by individual product categories to align your sales and marketing efforts with the latest trends in the market.
  • Identify which categories are performing and how this is changing market dynamics.

Vinamilk
Abbott Laboratories
FrieslandCampina
Mead Johnson (Reckitt Benckiser)
Nestlé
HiPP
Danone

Table of Contents

Executive Summary

Part 1: Market Environment

Value and Volume Growth Analysis by Region

Growth Analysis of Vietnam Compared with Other Leading Countries in the Asia-Pacific Region

PCC and PCE of Vietnam Compared with Global and Asia-Pacific Markets

Part 2: Background

Births

The Consumer

Sociodemographic Trends

Working Women

Breastfeeding Trends

Regulations

Part 3: Overview

Vietnam Baby Food Sector Snapshot

Market Size Analysis

Manufacturer Shares

Part 4: Category Analysis

Baby Milks

Baby Cereals & Dry Meals

Baby Wet Meals & Other

Baby Finger Food

Baby Drinks

Part 5: Production and Trade

Imports

Exports

Part 6: Distribution

Channel Share Analysis

Baby Food Retailing

Part 7: Economic Background

GDP Growth and Inflation

Part 8: Prospects and Forecasts

Future Trends

Part 9: Definitions

Part 10: Appendix

Methodology

About GlobalData

Table

Birth & population trends, 2009-28

Urban & rural population 2013-22

Urban & rural births, 2013-20

Urban & rural population 2014, 2016, and 2018-22

Trends in annual per capita income, 2012, 2014, 2016, 2018, and 2019

Poverty rates by region, 2013-19

Women of childbearing age, by age group, 2016

Trends in women’s employment, 2013-22

Breastfeeding rates in urban and rural Hanoi, 2008-10

Breastfeeding rates by socio-economic criteria, 2014

Median duration of breastfeeding by socio-economic criteria, 2014

Baby food manufacturers’ compliance ratings, 2016

Leading categories (value and volume), 2022

Baby food: manufacturer shares, value & volume, %, 2016-22

Baby food: manufacturer shares by category, %, 2022

Baby milks: SKUs by pack type, 2022

Baby milks: SKUs by pack size, 2022

Baby milks: brand price positioning analysis, 2022

Baby milks: manufacturer shares, value & volume, %, 2016-22

Baby milks: manufacturer & brand shares, value %, 2016-22

Baby milks: manufacturer & brand shares, volume %, 2016-22

Baby cereals & dry meals: SKUs by pack type, 2022

Baby cereals & dry meals: SKUs by pack size, 2022

Baby cereals & dry meals: brand price positioning analysis, 2022

Baby cereals & dry meals: manufacturer shares, value & volume, %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, value %, 2016-22

Baby cereals & dry meals: manufacturer & brand shares, volume %, 2016-22

Baby wet meals & other: SKUs by pack type, 2022

Baby wet meals & other: SKUs by pack size, 2022

Baby wet meals & other: brand price positioning analysis, 2022

Baby wet meals & other: manufacturer shares, value & volume, %, 2016-22

Baby wet meals & other: manufacturer & brand shares, value %, 2016-22

Baby wet meals & other: manufacturer & brand shares, volume %, 2016-22

Baby finger food: SKUs by pack type, 2022

Baby finger food: SKUs by pack size, 2022

Baby finger food: brand price positioning analysis, 2022

Baby finger food: manufacturer shares, value & volume, %, 2016-22

Baby finger food: manufacturer & brand shares, value %, 2016-22

Baby finger food: manufacturer & brand shares, volume %, 2016-22

Baby drinks: SKUs by pack type, 2022

Baby drinks: SKUs by pack size, 2022

Baby drinks: brand price positioning analysis, 2022

Baby drinks: manufacturer shares, value & volume, %, 2016-22

Baby drinks: manufacturer & brand shares, value %, 2016-22

Baby drinks: manufacturer & brand shares, volume %, 2016-22

Baby milks & cereals: trends in imports, 2015-22

Imports of baby milks & cereals by country of origin, 2020-22

Other baby food: trends in imports, 2015-22

Imports of other baby food by country of origin, 2020-22

Baby milks & cereals: trends in exports, 2015-22

Exports of baby milks & cereals by country of destination, 2020-22

Other baby food: trends in exports, 2015-22

Exports of other baby food by country of destination, 2020-22

Change in distribution share, 2016-22

Baby food: sales by outlet type, % value, 2016-22

Baby food: sales by type of food & outlet type, % value, 2022

Category definitions

Terminology definitions

Baby population, number of babies (‘000), 2009-28

Baby food: market value, current prices ($ million), 2016-22

Baby food: market value, constant prices, 2016-22

Baby food: market volume, million kg, 2016-22

Baby food: per capita expenditure, current prices ($), 2016-22

Baby food: per capita expenditure, constant prices, 2016-22

Baby food: per capita consumption, kg, 2016-22

Baby milks: category segmentation, value & volume, 2016-22

Baby food: market value forecasts, current prices ($ million), 2022-28

Baby food: market value forecasts, constant prices, 2022-28

Baby food: market volume forecasts, million kg, 2022-28

Baby food: per capita expenditure forecasts, current prices ($), 2022-28

Baby food: per capita expenditure forecasts, constant prices, 2022-28

Baby food: per capita consumption forecasts, kg, 2022-28

Exchange rates: LCU per $, 2016-22

Exchange rates: LCU per $, 2023-28

SKUs allocation by product type

Figures

Vietnam’s value and volume shares in the global and Asia-Pacific baby food sectors, 2022 27

Vietnam compared with the other leading countries in terms of market share, growth, and competitive landscape

PCC comparison – Vietnam, Asia-Pacific, and global, 2017-27

PCE comparison – Vietnam, Asia-Pacific, and global, 2017 27

Vietnam: In light of the rising cost of living, how have your shopping habits changed for baby care and child care products?

Vietnam: How would you describe your spend on the following products in the last three months? For “baby food”, for “baby milk”

Vietnam: Which of the following features do you actively look for when making a purchase?

Baby food: sector size (value), 2016-22

Baby food: sector size (volume), 2016-22

Market size and growth analysis by value and volume, baby food sector, 2016-28

Baby food: manufacturer shares, value %, 2022

Baby food: manufacturer shares, volume %, 2022

Baby food: manufacturer shares by category, % value, 2022

Market size and growth analysis by value and volume, baby milks category, 2016-28

Baby milks: PCE & PCC, 2016-22

Baby milks: PCE & PCC by age group, 2016-22

Baby milks: segmentation, value, and volume, 2016-22

Market size and growth analysis by value and volume, baby cereals & dry meals category, 2016-28

Baby cereals & dry meals: PCE & PCC, 2016-22

Market size and growth analysis by value and volume, baby wet meals & other category, 2016-28

Baby wet meals & other: PCE & PCC, 2016-22

Market size and growth analysis by value and volume, baby finger food category, 2016-28

Baby finger food: PCE & PCC, 2016-22

Market size and growth analysis by value and volume, baby drinks category, 2016-28

Baby drinks: PCE & PCC, 2016-22

Share of key distribution channels (in value terms) – baby food, 2022

Key distribution channel share by category (in value terms), 2022

GDP at current prices (VND trillion)

Real GDP growth rate (%)

Consumer price inflation (%)

Unemployment rate (%)

Frequently asked questions

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