Vietnam Foodservice Market Size and Trends by Profit and Cost Sector Channels, Consumers, Locations, Key Players and Forecast to 2027
Vietnam Foodservice Market Report Overview
The Vietnam foodservice profit sector generated a revenue of VND1,011.2 trillion ($43.7 billion) in 2022 and is forecasted to record a CAGR of over 13% during 2022-2027. The resumption of international travel following the easing of COVID-19-related restrictions contributed significantly to the value growth. Takeaways and deliveries continued to play a crucial role in leading the value sales among foodservice businesses, especially in the quick-service restaurant (QSR) and full-service restaurant (FSR) channels. Value sales of dine-in services improved as tourism returned to full capacity.
The Vietnam foodservice market research report provides extensive insight and analysis of the market during the historical and forecast periods and acts as a vital point of reference for operators or suppliers. The report includes the overview of Vietnam’s macro-economic landscape, growth dynamics, customer segmentation, and overview of the market leaders.
Vietnam Foodservice Profit Sector Outlook 2022-2027, (VND trillion)
For more insights on the Vietnam foodservice market forecast, download a free sample report
Vietnam Foodservice Market Dynamics
Revival of the market and rise in dine -in services are the key trends in the foodservice market that will permeate almost all channels and are the most relevant explanations of consumer behaviour.
After having stayed away from foodservice outlets due to the COVID-19 restrictions, consumers will visit restaurants more frequently. This will be supported by the increase in tourism and consumers leaving their homes to socialize more often. Furthermore, as a result of increased tourism there will be significant growth in the value-sales of dine-in services and that will outperform takeaway and delivery services in the coming years.
For more Vietnam foodservice market dynamics, download a free sample report
Vietnam Foodservice Market Segmentation by Profit Sector Channel
The key profit sector channels in the Vietnam foodservice market are FSR, QSR, Accommodation, Pub, Club & Bar, Leisure, Retail, Travel, Coffee & Tea Shop, Workplace, Ice Cream Parlor, and Mobile Operator. FSR was the largest channel in the profit sector in 2022. The channel’s popularity reflects a culture of socializing after long lockdowns and strong growth in tourism. Additionally, consumers who visit FSRs at least once a week are driven by superior taste/quality offerings, availability of a greater variety of dishes/cuisines, convenience, and unique/exciting flavors.
Vietnam Foodservice Market Analysis by Profit Sector Channel, 2022 (%)
For more channel insights in the Vietnam foodservice market, download a free sample report
Vietnam Foodservice Market Segmentation by Outlet Type
The key outlet types in the Vietnam foodservice market are dine-in and take-away. Dine-in was the dominant service in the Vietnam food service market in the year 2022. Value sales of dine-in services improved as tourism returned to full capacity.
Vietnam Foodservice Market Analysis by Outlet Type, 2022 (%)
For more outlet type insights in the Vietnam foodservice market, download a free sample report
Vietnam Foodservice Market Segmentation by Owner Type
The key owner types in the Vietnam foodservice market are independent operators and chain operators. The Vietnam foodservice profit sector was dominated by independent operators in 2022. The dominance of independent operators is projected to continue in QSR channel. Standalone establishments are the most popular among consumers, followed by shopping arcade locations.
Vietnam Foodservice Market Analysis by Owner Type, 2022 (%)
For more owner-type insights in the Vietnam foodservice market, download a free sample report
Vietnam Foodservice Market Segmentation by Cost Sector Channel
The key cost sector channels in the Vietnam foodservice market are military & civil defense, healthcare, education, welfare & services, and complimentary services. Education was the largest cost sector in 20222 in terms of OBP value.
Vietnam Foodservice Market Analysis by Cost Sector Channel, 2022 (%)
For more cost sector insights in the Vietnam foodservice market, download a free sample report
Vietnam Foodservice Market – Competitive Landscape
Some of the key foodservice companies in Vietnam are Five Star, Jollibee Foods, Lotteria, KFC, McDonald’s, Golden Gate, MTY Food Group, PIZZA 4PS, Pizza Hut, Yum! Brands, and Redsun ITI.
McDonald’s entered the Vietnamese market in February 2014. Since its launch, the company has focused on improving customer experience by self-checkout, automatic table service, and contactless payments. The chain is focused on expanding its footprint and growing its business in Vietnam. For instance, in March 2022, the chain opened a new outlet in the city of Nha Trang, located in the coastal region. The operator plans to launch one more location in AEON Mall, Phong Le Chan Area in April 2023.
For additional insights on leading Vietnam foodservice market players, download a free sample
Vietnam Foodservice Market Overview
|Market Size (2022)||VND1,011.2 trillion ($43.7 billion)|
|Key Profit Sector Channels||FSR, QSR, Pub, Club & Bar, Coffee & Tea Shop, Retail, Accommodation, Workplace, Leisure, Ice Cream Parlor, Travel, and Mobile Operator|
|Key Outlet Type||Dine-in and Take-away|
|Key Owner Type||Independent Operators and Chain Operators|
|Key Cost Sector Channels||Military & Civil Defense, Healthcare, Education, Welfare & Services, And Complimentary Services|
Key Segments Covered in the Report
Vietnam Foodservice Market Outlook by Profit Sector Channel (Value VND million, 2022-2027)
- Full-service Restaurants (FSR)
- Quick-service Restaurants (QSR)
- Pub, Club & Bar
- Coffee & Tea Shop
- Ice Cream Parlor
- Mobile Operator
Vietnam Foodservice Market Outlook by Outlet-type (Value, VND million, 2022-2027)
Vietnam Foodservice Market Outlook by Owner Type (Value, VND million, 2022-2027)
- Independent operators
- Chain operators
Vietnam Foodservice Market Outlook by Cost Sector Channels (Value, VND million, 2022-2027)
- Ministry & Civil Defense
- Welfare & Services
- Complimentary Services
The report includes –
- Overview of Vietnam’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on Vietnam’s foodservice market including GDP per capita, consumer price index, population growth and annual household income distribution.
- Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, and Pub, Club & Bar) within Vietnam’s foodservice market, including the value of the market, number of transactions, number of outlets and average transaction price.
- Customer segmentation: Identify the most important demographic groups, buying habits and motivations that drive out-of-home meal occasions among segments of the Vietnam’s population.
- Key players: Overview of market leaders within the three major channels including business descriptions and number of outlets.
Reasons to Buy
- Specific forecasts of the foodservice market over the next five years (2022-2027) will give readers the ability to make informed business decisions through identifying emerging/declining markets.
- Consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, Coffee & Tea Shop, and Pub, Club & Bar) will allow readers understand the wants and needs of their target demographics.
MTY Food Group
and Redsun ITI
Table of Contents
- 1. Introduction
- 1.1 Report Guide
- 1.2 Executive Summary
- 2. Macroeconomic Context
- 2.1 Macroeconomic Overview
- 2.2 Trends Landscape
- 2.3 Profit Sector – Impact of COVID-19
- 3. Profit Sector Metrics
- 3.1 Key Metric Highlights
- 3.2 Value Share and Growth by Channel
- 3.3 Outlets and Transactions Growth by Channel
- 3.4 Operator Buying Volumes and Growth by Channel
- 3.5 Channel Historic and Future Growth Dynamics
- 3.6 Outlet-Type and Owner-Type Growth Dynamics
- 4. Profit Sector by Channel
- 4.1 Quick-Service Restaurant (QSR)
- 4.1.1 Summary & Key Points
- 4.1.2 Metrics
- 4.1.3 Key Players
- 4.1.4 Who?
- 4.1.5 Why?
- 4.1.6 What?
- 4.1.7 Where?
- 4.1.13 What Next?
- 4.2 Full-Service Restaurant (FSR)
- 4.2.1 Summary & Key Points
- 4.2.2 Metrics
- 4.2.3 Key Players
- 4.2.4 Who?
- 4.2.5 Why?
- 4.2.6 What?
- 4.2.7 Where?
- 4.3.13 What Next?
- 4.3 Coffee & Tea Shop
- 4.3.1 Summary & Key Points
- 4.3.2 Metrics
- 4.3.3 Key Players
- 4.3.4 Who?
- 4.3.5 Why?
- 4.3.6 What?
- 4.3.7 Where?
- 4.3.13 What Next?
- 4.4 Pub, Club & Bar
- 4.4.1 Summary & Key Points
- 4.4.2 Metrics
- 4.4.3 Who?
- 4.4.4 Why?
- 4.4.5 What?
- 4.4.6 Where?
- 4.4.7What Next?
- 5. Cost Sector Metrics
- 5.1 Cost Operator Trends – Historic and Future Growth
- 5.2 Data and Channel Share Breakdown
- 6. Appendix
Frequently Asked Questions
The foodservice market size in Vietnam was valued at VND1,011.2 trillion ($43.7 billion) in 2022.
The foodservice market in Vietnam will grow at a CAGR of over 13% during 2022-2027.
Full-service restaurant (FSR) is the leading profit sector channel in the Vietnam food service market in 2022.
Dine-in is the dominant outlet-type in the Vietnam foodservice market in 2022.
Independent operators are leading owner type in the Vietnam foodservice market in 2022.
Education sector had the highest share in the Vietnam foodservice market in 2022.
Get in touch to find out about our multi-purchase discounts
Tel +44 (0) 20 7947 2960
Every customer’s requirement is unique. We understand that and can customize the report basis your exact research requirements pertaining to market insights, innovation insights, strategy and planning, and competitive intelligence. You can also avail the option of purchasing stand-alone sections of the report or request for a country specific report.
Still undecided about purchasing this report?
“The GlobalData platform is our go-to tool for intelligence services. GlobalData provides an easy way to access comprehensive intelligence data around multiple sectors, which essentially makes it a one-for-all intelligence platform, for tendering and approaching customers.
GlobalData is very customer orientated, with a high degree of personalised services, which benefits everyday use. The highly detailed project intelligence and forecast reports can be utilised across multiple departments and workflow scopes, from operational to strategic level, and often support strategic decisions. GlobalData Analytics and visualisation solutions has contributed positively when preparing management presentations and strategic papers.”
“COVID-19 has caused significant interference to our business and the COVID-19 intelligence from GlobalData has helped us reach better decisions around strategy. These two highlights have helped enormously to understand the projections into the future concerning our business units, we also utilise the project database to source new projects for Liebherr-Werk to use as an additional source to pitch for new business.”
Your daily news has saved me a lot of time and keeps me up-to-date with what is happening in the market, I like that you almost always have a link to the source origin. We also use your market data in our Strategic Business Process to support our business decisions. By having everything in one place on the Intelligence Center it has saved me a lot of time versus looking on different sources, the alert function also helps with this.
Having used several other market research companies, I find that GlobalData manages to provide that ‘difficult-to-get’ market data that others can’t, as well as very diverse and complete consumer surveys.