Vietnam Foodservice Market Size and Trends by Profit and Cost Sector Channels, Players and Forecast to 2027

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How will the Vietnam Foodservice Market’ help you achieve your business goals? The report’s in-depth analysis and market insights will enable you to:

  • Make strategic business decisions, using top-level historical and forecast market data, related to the Vietnam foodservice market.
  • Understand the key market trends and growth opportunities in the Vietnam foodservice market.
  • Assess the competitive dynamics in the Vietnam foodservice market.
  • Make informed business decisions by identifying emerging/declining markets with specific forecasts of the foodservice market over the next five years (2022-2027).
  • Understand the wants and needs of their target demographics with a detailed analysis of consumer segmentation detailing the desires of known consumers among all major foodservice channels (QSR, FSR, and Pub, Club, & Bar).

How is the ‘Vietnam Foodservice Market’ report different from other reports in the market?

Businesses need to have a deeper understanding of the market dynamics to gain a competitive edge in the coming decade. Anticipate market changes and develop risk management strategies with the following data:

  • Vietnam’s macro-economic landscape: Detailed analysis of current macro-economic factors and their impact on the Vietnam foodservice market including GDP per capita, consumer price index, population growth, and annual household income distribution.
  • Growth dynamics: In-depth data and forecasts of key channels (QSR, FSR, and Pub, Club & Bar) within the Vietnam foodservice market, including the value of the market, number of transactions, number of outlets, and average transaction price.
  • Customer segmentation: Identify the most important demographic groups, buying habits, and motivations that drive out-of-home meal occasions among segments of the Vietnamese population.
  • Key players: Overview of market leaders within the three major channels including business descriptions and number of outlets.

We recommend this valuable source of information to anyone involved in:

  • Restaurant Chains -FSR/QSR/Pub/Club and Bar/Coffee-Tea and Ice Cream Parlor, and Mobile Food Operator
  • Retail Groups – Tour operators/Accommodation/Leisure
  • Food Delivery Aggregators/Food Delivery Start-Ups
  • Head of Market Intelligence/Business Development/Management Consultants

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Vietnam Foodservice Market Report Overview

The Vietnam foodservice profit sector recorded sales of VND1,011.2 trillion ($43.7 billion) in 2022. The resumption of international travel following the easing of COVID-19-related restrictions contributed significantly to the value growth. Furthermore, takeaways and deliveries continued to play a crucial role in leading the value sales among foodservice businesses, especially in the quick-service restaurant (QSR) and full-service restaurant (FSR) channels. The profit sector in Vietnam’s foodservice market is expected to record a CAGR of over 13% during 2022-2027 as the value sales of dine-in services will improve with tourism returning to full capacity.

Vietnam Foodservice Profit Sector Outlook 2022-2027, (VND trillion)
Vietnam Foodservice Profit Sector Outlook 2022-2027, (VND trillion)
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The Vietnam foodservice market research report provides an in-depth evaluation of the foodservice market in the country, including an analysis of the key issues impacting the market, and the opportunities this presents for the sector participants. The report includes data and forecast of key channels (QSR, FSR, coffee & tea shop, and pub, club & bar) within the Vietnam foodservice market and gives an overview of market leaders within the four major channels.

Market Size (2022) VND1,011.2 trillion ($43.7 billion)
CAGR (2022-2027) >13%
Historic Period 2017-2021
Forecast Period 2022-2027
Key Profit Sector Channels ·       FSR

·       QSR

·       Pub, Club & Bar

·       Coffee & Tea Shop

·       Retail

Key Outlet Type ·       Dine-in

·       Take-away

Key Owner Type ·       Independent Operators

·       Chain Operators

Key Cost Sector Channels ·       Military & Civil Defense

·       Healthcare

·       Education

·       Welfare & Services

·       Complimentary Services

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Vietnam Foodservice Market Dynamics

Revival of the market and rise in dine -in services are the key trends in the foodservice market that will permeate almost all channels and are the most relevant explanations of consumer behaviour.

After having stayed away from foodservice outlets due to the COVID-19 restrictions, consumers will visit restaurants more frequently. This will be supported by the increase in tourism and consumers leaving their homes to socialize more often. Furthermore, as a result of increased tourism there will be significant growth in the value-sales of dine-in services and that will outperform takeaway and delivery services in the coming years.

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Vietnam Foodservice Market Segmentation by Profit Sector Channel

The key profit sector channels in the Vietnam foodservice market are FSR, QSR, Accommodation, Pub, Club & Bar, Leisure, Retail, Travel, Coffee & Tea Shop, Workplace, Ice Cream Parlor, and Mobile Operator. FSR was the largest channel in the profit sector in 2022. The channel’s popularity reflects a culture of socializing after long lockdowns and strong growth in tourism. Additionally, consumers who visit FSRs at least once a week are driven by superior taste/quality offerings, availability of a greater variety of dishes/cuisines, convenience, and unique/exciting flavors.

Vietnam Foodservice Market Analysis by Profit Sector Channel, 2022 (%)
Vietnam Foodservice Market Analysis by Profit Sector Channel, 2022 (%)
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Vietnam Foodservice Market Segmentation by Cost Sector Channel

The key cost sector channels in the Vietnam foodservice market are military & civil defense, healthcare, education, welfare & services, and complimentary services. Education was the largest cost sector in 2022 in terms of OBP value.

Vietnam Foodservice Market Analysis by Cost Sector Channel, 2022 (%)
Vietnam Foodservice Market Analysis by Cost Sector Channel, 2022 (%)
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Vietnam Foodservice Market – Competitive Landscape

The key foodservice companies in Vietnam are Five Star, Jollibee Foods, Lotteria, KFC, McDonald’s, Golden Gate, MTY Food Group, PIZZA 4PS, Pizza Hut, Yum! Brands, and Redsun ITI among others.

McDonald’s entered the Vietnamese market in February 2014. Since its launch, the company has focused on improving customer experience by self-checkout, automatic table service, and contactless payments. The chain is focused on expanding its footprint and growing its business in Vietnam. For instance, in March 2022, the chain opened a new outlet in the city of Nha Trang, located in the coastal region. The operator plans to launch one more location in AEON Mall, Phong Le Chan Area in April 2023.

Leading Companies in the Vietnam Foodservice Market
Leading Companies in the Vietnam Foodservice Market

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Key Segments Covered in the Report

Vietnam Foodservice Market Outlook by Profit Sector Channel (Value VND million, 2022-2027)

  • Full-service Restaurants (FSR)
  • Quick-service Restaurants (QSR)
  • Pub, Club & Bar
  • Coffee & Tea Shop
  • Retail
  • Accommodation
  • Workplace
  • Leisure
  • Ice Cream Parlor
  • Travel
  • Mobile Operator

Vietnam Foodservice Market Outlook by Outlet-type (Value, VND million, 2022-2027)

  • Dine-in
  • Take-away

Vietnam Foodservice Market Outlook by Owner Type (Value, VND million, 2022-2027)

  • Independent operators
  • Chain operators

Vietnam Foodservice Market Outlook by Cost Sector Channels (Value, VND million, 2022-2027)

  • Ministry & Civil Defense
  • Healthcare
  • Education
  • Welfare & Services
  • Complimentary Services
Five Star
Jollibee Foods
Lotteria
KFC
McDonald’s
Golden Gate
MTY Food Group
PIZZA 4PS
Pizza Hut
Yum! Brands
and Redsun ITI

Table of Contents

  • 1. Introduction
  • 1.1 Report Guide
  • 1.2 Executive Summary
  • 2. Macroeconomic Context
  • 2.1 Macroeconomic Overview
  • 2.2 Trends Landscape
  • 2.3 Profit Sector – Impact of COVID-19
  • 3. Profit Sector Metrics
  • 3.1 Key Metric Highlights
  • 3.2 Value Share and Growth by Channel
  • 3.3 Outlets and Transactions Growth by Channel
  • 3.4 Operator Buying Volumes and Growth by Channel
  • 3.5 Channel Historic and Future Growth Dynamics
  • 3.6 Outlet-Type and Owner-Type Growth Dynamics
  • 4. Profit Sector by Channel
  • 4.1 Quick-Service Restaurant (QSR)

    • 4.1.1 Summary & Key Points
    • 4.1.2 Metrics
    • 4.1.3 Key Players
    • 4.1.4 Who?
    • 4.1.5 Why?
    • 4.1.6 What?
    • 4.1.7 Where?
    • 4.1.13 What Next?

  • 4.2 Full-Service Restaurant (FSR)

    • 4.2.1 Summary & Key Points
    • 4.2.2 Metrics
    • 4.2.3 Key Players
    • 4.2.4 Who?
    • 4.2.5 Why?
    • 4.2.6 What?
    • 4.2.7 Where?
    • 4.3.13 What Next?

  • 4.3 Coffee & Tea Shop

    • 4.3.1 Summary & Key Points
    • 4.3.2 Metrics
    • 4.3.3 Key Players
    • 4.3.4 Who?
    • 4.3.5 Why?
    • 4.3.6 What?
    • 4.3.7 Where?
    • 4.3.13 What Next?

  • 4.4 Pub, Club & Bar

    • 4.4.1 Summary & Key Points
    • 4.4.2 Metrics
    • 4.4.3 Who?
    • 4.4.4 Why?
    • 4.4.5 What?
    • 4.4.6 Where?
    • 4.4.7What Next?

  • 5. Cost Sector Metrics
  • 5.1 Cost Operator Trends – Historic and Future Growth
  • 5.2 Data and Channel Share Breakdown
  • 6. Appendix

Frequently asked questions

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