Christmas in the UK, 2017

"Christmas in the UK, 2017", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for Christmas. The report analyses the market, the major players, the main trends, and consumer attitudes.

Value retailers and discounters were the winners of Christmas 2017 as high inflation rates hit shoppers, with 41.1% of shoppers choosing a retailer because of low prices. Although demand for some products is growing, for example secret santa gifts, overall gift penetration has fallen by 12.4% since 2016.

Scope

- Higher returns following the Christmas period are being driven by 16-24 year olds, presenting logistical challenges for retailers.

- Marks and Spencer is the number one retailer that shoppers switch to for Christmas food shopping, highlighting that although discounters are winning shoppers over in some sectors, quality remains important to consumers in others.

- The trend of adult advent calendars continues to build, with 35.9% of advent calendar shoppers purchasing one for themselves.

Reasons to buy

- Using our in-depth consumer insight to learn which areas within Christmas shopping are most important to ensure that product offerings are catering to the needs and wants of customers.

- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.

- Use our in-depth analysis of the leading retailers for Christmas in order to understand how to appeal shoppers and maximise market share.

Companies mentioned

eBay

YouTube

Aldi

Lidl

Primark

Card Factory

Next

Debenhams

John Lewis

The White Company

Wilko

Home Bargains

B&M

Amazon

Boots

Fat Face

Zara

Tesco

Marks ...

eBay

YouTube

Aldi

Lidl

Primark

Card Factory

Next

Debenhams

John Lewis

The White Company

Wilko

Home Bargains

B&M

Amazon

Boots

Fat Face

Zara

Tesco

Marks & Spencer

ASDA

Sainsbury's

Morrisons

Waitrose

ASOS

Argos

Toys R Us/Babies R Us

Superdrug

WH Smith

House of Fraser

Poundland

Twitter

Instagram

Facebook

Pinterest

Co-op

Iceland

Waterstones

The Works

Smyth's Toys

Lakeland

HMV

Disney store

Apple/iTunes

Matalan

New Look

TK Maxx

JD Sports

Sports Direct

Shoe Zone

Clarks

Pandora

H. Samuel

Warren James

Ernest Jones

Selfridges

Tiffany & Co

Beaverbrooks

Thorntons

The Body Shop

The Perfume Shop

Wyevale

B&Q

Homebase/Bunnings

Gardensupplydirect.co.uk

Dixons Carphone

GAME

The Range

Nike

Adidas

Very.co.uk

Ribble Cycles

Poundworld

The Entertainer

Maplin

Screwfix

Charlotte Tilbury

Jo Malone

Harrods

River Island

Virgin Wines

Clinton Cards

Dunelm

IKEA

DFS

Dreams

Oak Furntiture Land

ScS

Table of Contents

Table of Contents

THE KEY FINDINGS

The Key Findings

Young consumers are driving return rates this Christmas

Advent calendars are growing in popularity but consumers ...

Table of Contents

THE KEY FINDINGS

The Key Findings

Young consumers are driving return rates this Christmas

Advent calendars are growing in popularity but consumers need more choice for niche categories

Value retailers and discounters are the real winners of Christmas 2017

Trend insight - stores

Trend insight - online

CONSUMER ATTITUDES

Key findings

Buying dynamics

Financial wellbeing

Financial spending

Christmas spending

Christmas statements

Retailer selection

Retailer ratings - grocers

Retailer ratings - non-food retailers

Christmas stockings

Secret Santa

Christmas returns

Social media

Seasonal food and drink

Key findings

Retailer selection

Channel usage

Device usage

Fulfilment

Retailer used

Buying dynamics

Retailer used

Retailer selection

Spending

Buying dynamics

Gifts

Key findings

Store selection

Channel usage

Device usage

Fulfilment

Average spend

Recipient

Retailer used

Buying dynamics

Festive items

Key findings

Retailer selection

Channel usage

Device usage

Fulfilment

Average spend

Retailer used

Buying dynamics

Christmas advent calendar

Buying dynamics

Items for the home

Key findings

Retailer selection

Channel usage

Device usage

Fulfilment

Spending

Retailer used

Buying dynamics

Methodology

APPENDIX

List of Tables

List of Tables

Retailer ratings across key measures - grocers, 2017

Retailer ratings across key measures - non-food retailers, 2017

Number of Christmas returns, 2017 ...

List of Tables

Retailer ratings across key measures - grocers, 2017

Retailer ratings across key measures - non-food retailers, 2017

Number of Christmas returns, 2017

What's driving retailer selection (by retailer), 2016 & 2017

Products purchased - Christmas sweet products, 2016 & 2017

Products purchased - Christmas savoury products, 2016 & 2017

Products purchased - meat, fish and free from alternatives, 2016 and 2017

Products purchased - fruit & vegetables, 2016 & 2017

Products purchased - alcoholic beverages, 2016 & 2017

Products purchased - books, 2016 & 2017

Retailers used - books, 2016 & 2017

Products purchased - music & video, 2016 & 2017

Retailers used - music & video, 2016 & 2017

Products purchased - clothing & accessories, 2016 & 2017

Retailers used - clothing & accessories, 2016 & 2017

Products purchased - footwear, 2016 & 2017

Retailers used - footwear, 2016 & 2017

Products purchased - fine jewellery and watches, 2016 & 2017

Retailers used - fine jewellery and watches, 2016 & 2017

Products purchased - leather goods, 2016 & 2017

Retailers used - leather goods, 2016 & 2017

Products purchased - alcohol gifts, 2016 & 2017

Retailers used - alcohol gifts, 2016 & 2017

Products purchased -food gifts, 2016 & 2017

Retailers used - food gifts, 2016 & 2017

Products purchased - health & beauty, 2016 & 2017

Retailers used - health & beauty, 2016 & 2017

Products purchased - garden items, 2016 & 2017

Retailers used - garden items, 2016 & 2017

Products purchased - electricals, 2016 & 2017

Retailers used - electricals, 2016 & 2017

Products purchased - homewares, 2016 & 2017

Retailers used - homewares, 2016 & 2017

Products purchased - sports, 2016 & 2017

Retailers used - sports, 2016 & 2017

Products purchased - stationery, 2016 & 2017

Retailers used - stationery, 2016 & 2017

Products purchased - toys & games, 2016 & 2017

Retailers used - toys & games, 2016 & 2017

Products purchased - computers, 2016 & 2017

Retailers used - computers, 2016 & 2017

Products purchased - DIY, 2016 & 2017

Retailers used - DIY, 2016 & 2017

Products purchased - experience, 2016 & 2017

Products purchased - vouchers & gift cards, 2016 & 2017

Products purchased - money, 2016 & 2017

Products purchased - Christmas trees & decorations, 2016 & 2017

Retailers used - Christmas trees & decorations, 2016 & 2017

Products purchased - festive home products, 2016 & 2017

Retailers used - festive home products, 2016 & 2017

Retailers used - Christmas crackers, 2016 & 2017

Retailers used - Christmas advent calendar, 2016 & 2017

Products purchased - Christmas wrapping & cards, 2016 & 2017

Retailers used - Christmas wrapping & cards, 2016 & 2017

Products purchased - party clothing & accessories, 2016 & 2017

Retailers used - party clothing & accessories, 2016 & 2017

Products purchased - electricals, 2017

Retailers used - electricals,2017

Products purchased - furniture, 2017

Retailers used - furniture, 2017

Products purchased - homewares, 2017

Retailers used - homewares, 2017

List of Figures

List of Figures

Christmas 2017 shopper penetration (by demographic and by region)

Christmas shopper profile (by demographic & by region), 2017

Financial wellbeing compared to ...

List of Figures

Christmas 2017 shopper penetration (by demographic and by region)

Christmas shopper profile (by demographic & by region), 2017

Financial wellbeing compared to last year, 2016 & 2017

How consumers financed Christmas spending, 2016 & 2017

Christmas spending compared to last year, 2016 & 2017

Agreement statements about Christmas, 2017

Success of retailers at promoting or communicating Christmas deals, 2017

Christmas stockings received penetration (by demographic and by region), 2017

Christmas stockings given penetration (by demographic and by region), 2017

Christmas stockings average spend, 2017

Christmas stockings bought, 2017

Secret Santa penetration (by demographic and by region), 2017

Secret Santa budget, 2017

Secret Santa bought for, 2017

Christmas returns penetration (by demographic and by region), 2017

Number of Christmas returns (by demographic), 2017

Reasons for returning Christmas presents, 2017

Social media use and influence on purchases of Christmas presents, 2017

Drivers of food & drink retailer selection, 2017 and ppt change on 2016

Consumers using each channel for purchasing seasonal food and drink, 2017 (browsed and purchased)

Consumers using each device for seasonal food and drink purchases, 2017 (browsed and purchased)

Fulfilment options for seasonal food and drink purchases made online, 2017

Retailers shopped at for seasonal food and drink, 2016 & 2017 and ppt change on 2016

Top 10 retailers most shopped at for seasonal food and drink, 2016 & 2017 and ppt change on 2016

Consumers switching from their usual main retailer, 2017 and ppt change on 2016

Top 10 retailers consumers switched to, 2016 & 2017 and ppt change on 2016

Reasons for switching their main retailer, 2017 and ppt change on 2016

Drivers of retailer selection (by retailer), 2016 & 2017

Seasonal food and non-alcoholic beverage spend, 2017 and ppt change on 2016

Seasonal alcoholic beverages spend, 2017 and ppt change on 2016

Overall food and drink penetration 2017 (by demographic) & 2016 penetration

Christmas sweet products 2017 (by demographic) & 2016 penetration

Christmas savoury products 2017 (by demographic) & 2016 penetration

Meat, fish and free from alternatives 2017 (by demographic) & 2016 penetration

Fruit & vegetables 2017 (by demographic) & 2016 penetration

Alcoholic beverages 2017 (by demographic) & 2016 penetration

Overall seasonal food & drink planned/impulse purchases, and by sector, 2016 & 2017

Drivers of gifts store selection, 2017 & ppt change on 2016

Consumers using each channel for purchasing Christmas gifts, 2017 (browsed and purchased)

Consumers using each device for Christmas gift shopping purchases, 2017 (browsed and purchased)

Fulfilment options for Christmas gift purchases made online, 2017

Average spend on Christmas gifts, 2017 and £ change on 2016

Who consumers bought Christmas gifts for, 2017 and ppt change on 2016

Retailers shopped at for gifts, 2016 & 2017 and ppt change on 2016

Overall gift penetration 2017 (by demographic) & 2016 penetration

Books penetration 2017 (by demographic) & 2016 penetration

Music & video 2017 (by demographic) & 2016 penetration

Clothing & accessories penetration 2017 (by demographic) & 2016 penetration

Footwear penetration 2017 (by demographic) & 2016 penetration

Fine jewellery & watches penetration 2017 (by demographic) & 2016 penetration

Leather goods penetration 2017 (by demographic) & 2016 penetration

Alcohol gifts penetration 2017 (by demographic) & 2016 penetration

Food gifts penetration 2017 (by demographic) & 2016 penetration

Health & beauty penetration 2017 (by demographic) & 2016 penetration

Garden items penetration 2017 (by demographic) & 2016 penetration

Electricals penetration 2017 (by demographic) & 2016 penetration

Homewares penetration 2017 (by demographic) & 2016 penetration

Sports penetration 2017 (by demographic) & 2016 penetration

Stationery penetration 2017 (by demographic) & 2016 penetration

Toys & games penetration 2017 (by demographic) & 2016 penetration

Computers penetration 2017 (by demographic) & 2016 penetration

DIY penetration 2017 (by demographic) & 2016 penetration

Experience penetration 2017 (by demographic) & 2016 penetration

Voucher & gift cards penetration 2017 (by demographic) & 2016 penetration

Money penetration 2017 (by demographic) & 2016 penetration

Overall gift planned/impulse purchases, and by sector 2016 & 2017

Overall gift personalisation, and by sector, 2017

Drivers of retailer selection for festive items, 2017 and ppt change on 2016

Consumers using each channel for festive item purchases, 2017 (browsed and purchased)

Consumers using each device for festive item purchases, 2017 (browsed and purchased)

Fulfilment options for festive item purchases made online, 2017

Average spend on festive items, 2017 and £ change on 2016

Retailers shopped at for festive items, 2016 & 2017 and ppt change on 2016

Overall festive items penetration 2017 (by demographic) & 2016 penetration

Christmas trees and decorations penetration 2017 (by demographic) & 2016 penetration

Festive home products penetration 2017 (by demographic) & 2016 penetration

Christmas crackers penetration 2017 (by demographic) & 2016 penetration

Christmas advent calendar penetration 2017 (by demographic) & 2016 penetration

Christmas advent calendar bought for, 2017

Types of products included in Christmas advent calendars, 2017

Christmas wrapping & cards penetration 2017 (by demographic) & 2016 penetration

Party clothing & accessories penetration 2017 (by demographic) & 2016 penetration

Overall festive items planned/impulse purchases, and by sector, 2016 & 2017

Drivers of items for the home retailer selection, 2017 and ppt change from 2016

Consumers using each channel for items for the home, 2017 (browsed and purchased)

Consumers using each device for items for the home, 2017 (browsed and purchased)

Consumers using each fulfilment option for items for the home, 2017

Average spend on items for the home by category, 2017

Retailers shopped at for items for the home, 2017

Overall items for the home penetration 2017 (by demographic) & 2016 penetration

Electricals penetration 2017 (by demographic) & 2016 penetration

Furniture penetration 2017 (by demographic) & 2016 penetration

Homewares penetration 2017 (by demographic) & 2016 penetration

Overall items for the home planned/impulse purchases, and by sector, 2016 & 2017

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