Computers & Tablets – An Analysis Of The UK Market, 2017-22

  • Pages: 81
  • Published: March 2017
  • Format:
  • Report Code: VR0032HR
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"Computers & Tablets" report offers comprehensive insight and analysis of the UK market, the major players, the main trends, and consumer attitudes. It also provides forecasts to 2022.

The Computers & Tablets market will experience modest growth in 2017, as price inflation reduces consumer spend on big-ticket spending.

The essential nature of laptops will drive growth in the market while tablets will experience a signficant decline over coming years as cannibalisation of sales from phones and hybrid laptop-tablets reduces need for the products.

It provides in-depth analysis of the following -

- The key issues

- Market, retailer and consumer headlines

- Market sizes and predictions for growth

- In-depth profiles of the key retailers

- Where people shop

- Why people shop

- Average spend at a product category level

- Channel usage research and payment

Scope

- Despite only making up a small proportion of the overall Computers & Tablets market in 2017, the smartwatches/fitness bands sector will be an important area of growth for retailers as the sub-category grows over 50% over the next five years. This will be driven by the continuing fitness trend, with prominent brands such as Fitbit and Jawbone continuing to innovate.

- The Computers & Tablets sector continues to suffer from the growing functionality of mobile phones as they cannibalise sales from areas such as tablets. The increased size of mobile phones in recent years, with the iPhone 7s plus having a 5.5-inch display, compared to just four inches on the iPhone 5s, mean that consumers can now watch TV and play games on their phones with ease.

- Smaller brands will be under far greater pressure from inflationary headwinds as consumers will be less prepared to absorb price increases. As a result, smaller brands may struggle in the market as margins are squeezed.

- AO.com’s entry into the market will be of significant concern for retailers in this category given its track record for entering previously uncharted territory and quickly gaining market share (e.g. its entrance into the audio visual market in 2014).

Reasons to buy

- Utilise our five-year forecasts to 2022 for individual sub-categories, online penetration and channels of distribution to enable targeted investment in high performing areas.

- Identify the major brands and manufacturers in the Computers & Tablets market and utilise our in-depth analysis of how and why each retailer is performing as it is in the market to allow for benchmarking and a strategic advantage.

- Recognise which consumers to target and how to drive spend from them by utilising our shopper penetration data and understanding what influences their retailer selection and spending motivations.

- Understand how the online channel can be better utilised to sell Computers & Tablets items by using our online penetration and expenditure forecasts and analysis on channels and online fulfilment.

Companies mentioned

Amazon

AO.com

Apple

Argos

Asda

Dixons Carphone

John Lewis

Sainsbury's

Tesco

Amazon

AO.com

Apple

Argos

Asda

Dixons Carphone

John Lewis

Sainsbury's

Tesco

Table of Contents

Table of Contents

Issues and Strategies

The Market

The Retailers

The Consumer

Further Details

Table of Contents

Issues and Strategies

The Market

The Retailers

The Consumer

Further Details

List of tables

List of figures

    Pricing

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