Home Retail Series: Laundry & Cleaning

  • Pages: 85
  • Published: November 2016
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  • Report Code: VR0034HR
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The laundry & cleaning market is expected to grow 1.6% in 2016, the highest rise in over five years. With growth heavily reliant on replacement purchases and sales of everyday household essentials, the market has been relatively stable, while larger ticket items, such as kitchen bins and airers, have also benefited from the housing market recovery post downturn – though this will ease as housing transactions slow.

Scope

Laundry & Cleaning 2016 is part of Verdict Retail’s Home Retail Series of report, which provides expert insight into the laundry & cleaning market, with forecasts of values and volumes up to 2021. It delivers deep quantitative and qualitative insight into the UK market, analyzing key trends in the market based consumer data from Verdict Retail’s survey. It provides in-depth analysis of the following: key issues and strategies for success, market size and forecast, retailer profiles including a detailed look at the dominant players including market shares, customer data and future outlook, and consumer data including a detailed look at what, how and where people are buying laundry & cleaning products.

Reasons to buy

Identify which consumers to target and how to drive spend from them by utilizing our shopper penetration data and understanding what influences their retailer selection and spending motivations

Using our five year forecasts to 2021, understand which subcategories are the fastest performing to ensure more focus and investment in these winning product areas

Gain a greater knowledge of how cleaning & laundry brands and manufacturers add style and innovation to items and use this to improve the desirability and function of own label collections

Understand how the online channel can be better utilized to sell cleaning & laundry items by using our online penetration and expenditure forecasts and analysis on channels and online fulfillment

Companies mentioned

Wilko

Tesco

Sainsbury's

Asda

B&M

Home Bargains

John Lewis

Argos

Homebase

B&Q

Morrisons

Vileda

OXO

Minky

Brabantia

Poundland

Aldi

Amazon

Wilko

Tesco

Sainsbury's

Asda

B&M

Home Bargains

John Lewis

Argos

Homebase

B&Q

Morrisons

Vileda

OXO

Minky

Brabantia

Poundland

Aldi

Amazon

Table of Contents

OVERALL SUMMARY

THE MARKET

THE RETAILERS

THE CONSUMER

OVERALL SUMMARY

THE MARKET

THE RETAILERS

THE CONSUMER

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