UK Cooking & Baking 2019-2024

Over the next five years, the UK Cooking & Baking market will grow by £131.1m. Replacement remains the most important purchase driver, as consumers need to replace frequently-used and worn out items such as frying pans and saucepans, which have very high penetration rates but market growth is also supported by the continued popularity of cooking as a relaxing pastime, and television shows such as Masterchef and The Great British Bake Off.

Scope

- The HRS UK Cooking & Baking report offers comprehensive insight and analysis of the UK Cooking & Baking market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes.

- It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook.

- The report focuses on pots & pans, ovenware, Bakeware, Baking utensils and accessories and bakeware . Consumer data is based on our 2018 UK UK Cooking & Baking survey, using a panel of 2,000 nationally representative consumers.

Reasons to buy

- Using our five year forecasts to 2024, learn which subcategories in the Cooking & Baking market will be the fastest performing to ensure more focus and investment in these winning product areas.

- Understand how drivers of Cooking & Baking, such as price, quality, design and innovation, change in importance among different demographics in order to maximise sales potential.

- Learn how lifestyle and health trends are impacting the Cooking & Baking market.

- Learn what impact Amazon has had on the market, what retailers can do to compete effectively, and see what proportion of the market will be made up of online pureplays including Amazon in the next five years.

- See which retailers are set to gain share in 2019 and beyond and the reasons behind this

Companies mentioned

Amazon

ASDA

Argos

Dunelm

B&M

The Range

Sainsbury's

Tesco

TK Maxx

Wilko

ProCook

Lakeland

Amazon

ASDA

Argos

Dunelm

B&M

The Range

Sainsbury's

Tesco

TK Maxx

Wilko

ProCook

Lakeland

Table of Contents

Table of Contents

What is included

ISSUES AND STRATEGIES

Main issues in UK Cooking & Baking:

1. Health trends

2. Amazon's sponsorship of The Great ...

Table of Contents

What is included

ISSUES AND STRATEGIES

Main issues in UK Cooking & Baking:

1. Health trends

2. Amazon's sponsorship of The Great British Bake Off

3. Cooking trends

4. Branded and celebrity ranges

Strategies for success

THE MARKET

Overall sector size and growth

Sector size and growth: Pots & pans

Sector size and growth: Ovenware

Sector size and growth: Bakeware

Sector size and growth: Baking utensils and accessories

Online dynamics

Channels of distribution

THE RETAILERS

Retailer prospects

Market shares

Retailer profiles

THE CONSUMER

Headlines

Penetration and profiles

Net agreement statements

Research process

Purchase motivation

Factors of importance

Average spend

Why consumers purchased reusbale water bottle

Why consumers meal prep

Retailer usage

Considerd and used conversion

Retailer usage by demographic

Drivers of retailer choice

Retailer usage by segment

Channel usage

Online fulfillment

FURTHER DETAILS

Methodology

Market sizing

List of Tables

List of Tables

Category growth and size by sub-category, 2019-24e

Channels of distribution, 2019e and 2024e

Penetration by product, 2019

Purchase motivation

Average spend by ...

List of Tables

Category growth and size by sub-category, 2019-24e

Channels of distribution, 2019e and 2024e

Penetration by product, 2019

Purchase motivation

Average spend by subcategory

Average spend by product

Retailer usage by subcategory, 2019

Considered, used and conversion for overall UK Cooking & Baking, 2019

Retailer usage by demographics, 2019

Retailer usage by segment, 2019

Channel usage for researching UK Cooking & Baking, 2019

Channel usage for purchasing UK Cooking & Baking, 2019

Online Fulfillment for UK Cooking & Baking, 2019

List of Figures

List of Figures

Market size - total market, 2018-24e

Market growth - total market, 2018-24e

Market volume growth - total market, 2018-24e

Market inflation growth ...

List of Figures

Market size - total market, 2018-24e

Market growth - total market, 2018-24e

Market volume growth - total market, 2018-24e

Market inflation growth - total market, 2018-24e

Market size - Pots & pans, 2018-24e

Market growth - Pots & pans, 2018-24e

Market size - Ovenware 2018-24e

Market growth - Ovenware 2018-24e

Market size - Bakeware, 2018-24e

Market growth - Bakeware 2018-24e

Market size - Baking utensils and accessories, 2018-24e

Market growth - Baking utensils and accessories, 2018-24e

Online market size and penetration, 2018-24e

Online and offline market growth, 2018-24e

Channels of distribution, 2019e and 2024e

Top 10 UK Cooking & Baking retailers, 2019e

Change in share among top 10 UK Cooking & Baking retailers on 2018

UK Cooking & Baking market share for Amazon, 2016-18e

Retailer demogrpahics for Amazon, 2019

Customer share overall by category for Amazon, 2019

UK Cooking & Baking market share for Tesco, 2016-18e

Retailer demogrpahics for Tesco, 2019

Customer share overall by category for Tesco, 2019

UK Cooking & Baking market share for ASDA, 2016-18e

Retailer demogrpahics for ASDA, 2019

Customer share overall by category for ASDA, 2020

UK Cooking & Baking market share for Sainsbury's, 2016-18e

Retailer demogrpahics for Sainsbury's, 2019

Customer share overall by category for Sainsbury's, 2019

UK Cooking & Baking market share for Dunelm, 2016-18e

Retailer demogrpahics for Dunelm, 2019

Customer share overall by category for Dunelm, 2019

UK Cooking & Baking market share for Lakeland, 2016-18e

Retailer demogrpahics for Lakeland, 2019

Customer share overall by category for Lakeland, 2019

UK Cooking & Baking market share for TK Maxx 2019

UK Cooking & Baking market share for ProCook 2019

Frequency of cooking at home, 2019

Frequency of baking at home, 2019

Year on year changes of cooking at home, 2019

Year on year changes of baking at home, 2019

Favourite chef, 2019

Favourite baker, 2019

Reason for favourite chef, 2019

Reason for favourite baker, 2019

Top 10 brand purchased for cooking & baking, 2019 and 2017

Top 10 brand purchased for cooking, 2019

Top 10 brand purchased for baking, 2019

Overall penetration for UK Cooking & Baking, 2019

Profile by demographic for UK Cooking & Baking, 2019

Penetration by region for UK Cooking & Baking, 2019

Overall penetration for Pots & pans, 2019

Profile by demographic for Pots & pans, 2019

Penetration by region for Pots & pans, 2019

Overall penetration for Ovenware, 2019

Profile by demographic for Ovenware, 2019

Penetration by region for Ovenware, 2019

Overall penetration for Baking accessories 2019

Profile by demographic for Baking accessories 2019

Penetration by region for Baking accessories 2019

Overall penetration for Baking accessories, 2019

Profile by demographic for Baking accessories, 2019

Penetration by region for Baking accessories, 2019

Overall penetration for Bakeware, 2019

Profile by demographic for Bakeware, 2019

Penetration by region for Bakeware, 2019

Agreement statements

Research process for UK Cooking & Baking, 2019

Time spent on research process for UK Cooking & Baking, 2019

What consumers researched when purchasing Cooking & Baking, 2019

Purchase motivation for overall UK Cooking & Baking, 2019

Factors of importance, cooking & baking, 2019

Retailer usage for overall UK Cooking & Baking, 2019

Drivers of retailer choice, categorised, 2019

Drivers of retailer choice, 2019

Channel usage when researching UK Cooking & Baking, 2019

Channel usage when purchasing UK Cooking & Baking, 2019

Online fulfilment for UK Cooking & Baking, 2019

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