UK: Electricals - Audio Visual 2019-2024

The HRS UK Audio Visual report offers comprehensive insight and analysis of the UK Audio Visual market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: market sizes and forecasts, retailer market shares, consumer data and future outlook.

The report focuses on televisions, visual players, TV set-top boxes, home audio equipment, portable audio equipment, optical equipment and games consoles. Consumer data is based on our 2019 UK Audio Visual survey, using a panel of 2,000 nationally representative consumers.

The audio visual market performed well in 2018, growing 2.4% , predominantly driven by games consoles, TVs and home audio equipment. Yet this performance will be difficult to replicate in 2019 and will result in the market contracting in 2019.

Scope

- 2019 will see the audio visual market stall after sporting events bolstered 2018’s performance.

- Dixons Carphone holds its position at first place as the clear market leader

- Consumers use the need to replace broken items as an excuse to invest in the latest technology.

Reasons to buy

- Learn how essential online is to the shopper journey within audio visual and how retailers can capitalise on the continued growth of this channel

- Identify opportunities within audio visual where consumers look to upgrade tired products, encouraging a shoppers to invest in newer technology

- Use our in-depth analysis of the leading retailers in audio visual in order to understand how to appeal shoppers and remain competitive in the market

Companies mentioned

Apple

GAME

Jessops

Amazon

Argos

Dixons Carphone

Sainsbury's

John Lewis & Partners

Tesco

Shop Direct

Richer Sounds

Ebuyer

HMV

AO.com

B&M

Morrisons

Hughes

Brighthouse

Apple

GAME

Jessops

Amazon

Argos

Dixons Carphone

Sainsbury's

John Lewis & Partners

Tesco

Shop Direct

Richer Sounds

Ebuyer

HMV

AO.com

B&M

Morrisons

Hughes

Brighthouse

Table of Contents

Table of Contents

KEY TRENDS

2019 will see the audio visual market stall after sporting events bolstered 2018’s performance

Dixons Carphone holds its position at ...

Table of Contents

KEY TRENDS

2019 will see the audio visual market stall after sporting events bolstered 2018’s performance

Dixons Carphone holds its position at first place as the clear market leader

Consumers use the need to replace broken items as an excuse to invest in the latest technology

THE MARKET

Market size & growth - total market

Market size & growth - televisions

Market size & growth - games consoles

Market size & growth - home audio equipment

Market size & growth - optical equipment

Market size & growth - visual players

Market size & growth - portable audio equipment

Market size & growth - set top boxes

Category growth & size: 2019-2021

Online sales penetration

Channels of distribution

THE RETAILERS

Retailer shares

Dixons Carphone

Argos

Amazon

John Lewis & Partners

Tesco

Shop Direct

Richer Sounds

Apple

GAME

Ebuyer

THE CONSUMER

Who

Why

Where

Background

Methodology

List of Tables

List of Tables

Category growth & size, 2019 size and growth 2019-21

Channels of distribution, 2019 & 2024

Penetration by product (televisions), 2019

Penetration by ...

List of Tables

Category growth & size, 2019 size and growth 2019-21

Channels of distribution, 2019 & 2024

Penetration by product (televisions), 2019

Penetration by product (visual players), 2019

Penetration by product (TV set-top boxes), 2019

Penetration by product (home audio equipment), 2019

Penetration by product (portable audio equipment), 2019

Penetration by product (optical equipment), 2019

Penetration by product (games consoles), 2019

Average spend (overall), 2019

Average spend (televisions), 2019

Average spend (visual players), 2019

Average spend (TV set-top boxes), 2019

Average spend (home audio equipment), 2019

Average spend (portable audio equipment), 2019

Average spend (optical equipment), 2019

Average spend (games consoles), 2019

Purchase motivations - replacement, 2019

Purchase motivations - upgrading, 2019

Purchase motivations - new purchase, 2019

Purchase motivations - impulse, 2019

Detailed replacement cycle by product - televisions, 2019

Detailed replacement cycle by product - visual players, 2019

Detailed replacement cycle by product - TV set-top boxes, 2019

Detailed replacement cycle by product - home audio equipment, 2019

Detailed replacement cycle by product - portable audio equipment, 2019

Detailed replacement cycle by product - optical equipment, 2019

Detailed replacement cycle by product - games consoles, 2019

Retailer usage - televisions, 2019

Retailer usage - visual players, 2019

Retailer usage - TV set-top boxes, 2019

Retailer usage - home audio equipment, 2019

Retailer usage - portable audio equipment, 2019

Retailer usage - optical equipment, 2019

Retailer usage - games consoles, 2019

Retailer usage by segment, 2019

Drivers of retailer choice: by retailer, 2019

Conversion rates, top 10 retailers, 2019

Things retailers should improve on: by retailer, 2019

Brands considered and purchased, and conversion, 2019

List of Figures

List of Figures

Audio visual market size, 2018-24

Audio visual market growth (incl. inflation and volume growth), 2018-24

Televisions market size, 2018-24

Televisions market growth, ...

List of Figures

Audio visual market size, 2018-24

Audio visual market growth (incl. inflation and volume growth), 2018-24

Televisions market size, 2018-24

Televisions market growth, 2018-24

Games consoles market size, 2018-24

Games consoles market growth, 2018-24

Home audio equipment market size, 2018-24

Home audio equipment market growth, 2018-24

Optical equipment market size, 2018-24

Optical equipment market growth, 2018-24

Visual players market size, 2018-24

Visual players market growth, 2018-24

Portable audio equipment market size, 2018-24

Portable audio equipment market growth, 2018-24

Set-top boxes market size, 2018-24

Set-top boxes market growth, 2018-24

Audio visual online penetration and online market size, 2018-24

Audio visual online growth rate, 2018-24

Online penetration by category, 2019

Online growth rate by category, 2019 vs 2018

Channels of distribution, 2019 & 2024

Audio visual market shares, 2019

Audio visual market shares change, 2019 vs 2018

Dixons Carphone market share, 2017-19

Dixons Carphone shopper demographics, 2018

Dixons Carphone customer share (overall & by category), 2018

Argos market share, 2017-19

Argos shopper demographics, 2018

Argos customer share (overall & by category), 2018

Amazon market share, 2017-19

Amazon shopper demographics, 2018

Amazon customer share (overall & by category), 2018

John Lewis & Partners market share, 2017-19

John Lewis & Partners shopper demographics, 2018

John Lewis & Partners customer share (overall & by category), 2018

Tesco market share, 2017-19

Tesco shopper demographics, 2018

Tesco customer share (overall & by category), 2018

Shop Direct market share, 2017-19

Shop Direct shopper demographics, 2018

Shop Direct customer share (overall & by category), 2018

Richer Sounds market share, 2017-19

Richer Sounds shopper demographics, 2018

Richer Sounds customer share (overall & by category), 2018

Apple market share, 2017-19

Apple shopper demographics, 2018

Apple customer share (overall & by category), 2018

GAME market share, 2017-19

GAME shopper demographics, 2018

GAME customer share (overall & by category), 2018

Ebuyer market share, 2017-19

Ebuyer shopper demographics, 2018

Ebuyer customer share (overall & by category), 2018

Audio visual penetration by demographics & region, 2018

Televisions penetration by demographics & region, 2019

Home audio equipment penetration by demographics & region, 2019

Portable audio equipment penetration by demographics & region, 2019

Set-top boxes penetration by demographics & region, 2019

Games consoles penetration by demographics & region, 2019

Visual players penetration by demographics & region, 2019

Optical equipment penetration by demographics & region, 2019

Audio visual (overall and by category) replacement cycle, 2019

Audio visual channel usage (researching), 2019

Audio visual channel usage (purchasing), 2019

Audio visual store type usage (browsing), 2019

Audio visual store type usage (purchasing), 2019

Audio visual device usage (browsing), 2019

Audio visual device usage (purchasing), 2019

Audio visual online fulfilment, 2019

Audio visual online fulfilment satisfaction, 2019

Audio visual opinions on shopping channel, 2019

Audio visual retailer usage, 2019

Audio visual drivers of retailer choice, 2019

Audio visual things retailers should improve on, 2019

Audio visual research process (what they did), 2019

Audio visual research process (how long they spent), 2019

Audio visual research process (areas of research), 2019

Audio visual research process (staff interaction), 2019

Audio visual research process (views prior to purchase), 2019

Audio visual research process (views prior to purchase - brand), 2019

Audio visual research process (views prior to purchase - budget), 2019

Audio visual research process (views prior to purchase - retailer), 2019

Audio visual research process (views prior to purchase - features & functions), 2019

Television purchasing size, 2019

Television product functionality - features, 2019

Television product functionality - screen type, 2019

Television product functionality - preinstalled software, 2019

Audio visual opinions on televisions, 2019

Audio visual brand usage, 2019

Considerations when choosing headphones, 2019

Proportion of wireless headphone purchases, 2019

Types of headphones purchased, 2019

Types of speaker purchased, 2019

Types of digital camera purchased, 2019

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