The UK Childrenswear Market 2016-21

The childrenswear market is the weakest out of all clothing sectors and is only expected to grow 10.4% in the next five years, the same rate of growth achieved between 2011 and 2016. The overall clothing sector is expected to struggle as the weakening pound puts added pressure on prices and margins, but childrenswear will be especially exposed to this as parents prioritise price and value more so than in other clothing sectors, limiting retailers’ ability to raise prices.

Scope

The UK Childrenswear Market 2016-21 is part of Verdict Retail’s sector analysis series, which provides expert insight into the childrenswear market, with forecasts up to 2021. It delivers deep quantitative and qualitative insight into the UK market, analysing key trends in the market based on consumer data from Verdict Retail’s survey. It provides in-depth analysis of the following: key issues, strategies for success, market size and forecasts, retailer profiles and their market shares, consumer data and future outlook, and also provides a detailed analysis into what, how and where people are buying childrenswear.

Reasons to buy

Identify which consumers to target and how to drive spend from them by using our shopper penetration data and understanding what influences their retailer selection and spending motivations.

Using our five year forecasts to 2021, understand which subcategories are the fastest performing to ensure more focus and investment in these winning product areas.

Understand major childrenswear retailer’s strengths and weaknesses in the market, their market share forecasts and who will benefit from the demise of BHS.

Understand how online can be better utilised for childrenswear and how consumers fulfil online orders.

Gain detailed knowledge of how consumers shop specifically for school uniform which includes: average spends for items, top 10 retailers for items and what the key drivers are behind consumers purchasing school uniform.

Companies mentioned

Marks & Spencer

Next

Asda

H&M

Primark

Matalan

Tesco

Zara

Sainsbury’s

Tu

F&F

George

Mothercare

TK Maxx

Marks & Spencer

Next

Asda

H&M

Primark

Matalan

Tesco

Zara

Sainsbury’s

Tu

F&F

George

Mothercare

TK Maxx

Table of Contents

The hot issues

What people buy

Where people shop

How people shop

Why people shop

The hot issues

What people buy

Where people shop

How people shop

Why people shop

    Pricing

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