All year gifting, 2019

The "All year gifting, 2019", report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of consumers for year-round gifting occasions such as birthdays, weddings and new babies. The report analyses the major players, the main trends, and consumer attitudes.

Average spend fell across a number of occasions with 30.2% of consumers feeling financially worse off compared to this time last year and therefore prioritising spending on certain recipients and occasions. Sainsbury's and ASDA must do more to compete with Tesco as it remains the most popular retailer - 24.5% of all year gifting shoppers purchased a gift from Tesco.

Scope

- Card Factory is perceived as the best retailer for promoting deals of all year gifting products, as its expansion into non-card products at low prices has appealed to shoppers looking for value for money.

- Shoppers want advice on what gifts to buy - 74.3% of consumers stated that they believe it is convenient to have a gift list, as advice from recipients can ensure that they give the best present for the person.

- Amazon has continued to further build its appeal in gifts, with 22.3% of consumers who made gifting purchases using the online giant compared to 18.8% last year.

Reasons to buy

- Use our in-depth consumer insight to learn which areas within all year gifting shopping are most important to ensure that product offerings are catering to the needs and wants of customers - for example whether consumers believe they should give a card and/or gift for a certain occasion.

- Understand what drives consumers to choose a retailer for their purchases for certain gifting occasions, such as quality of products, prices and the importance of general gifting ranges in order to maximise sales potential.

- Use our in-depth analysis of the leading retailers for gifting occasions in order to understand how to appeal shoppers and maximise market share.

Companies mentioned

Sainsbury's

ASDA

Tesco

Oliver Bonas

Kikki.K

Paperchase

Clintons

Paper & Script

WH Smith

Anthropologie

Urban Outfitters

John Lewis

Next

JOY

Zara

H&M

ASOS

TK Maxx ...

Sainsbury's

ASDA

Tesco

Oliver Bonas

Kikki.K

Paperchase

Clintons

Paper & Script

WH Smith

Anthropologie

Urban Outfitters

John Lewis

Next

JOY

Zara

H&M

ASOS

TK Maxx

Heyland and Whittle

Nip & Fab

Card Factory

Poundland

Lidl

Marks & Spencer

Amazon

Waitrose

Debenhams

House of Fraser

Primark

Argos

Facebook

Twitter

Instagram

Pinterest

Sports Direct

The Works

Boots

New Look

Morrisons

Interflora

Aldi

Waterstones

Blackwells

Apple

Thorntons

Smyths Toys

The Entertainer

B&M

Home Bargains

Wilko

Superdrug

The Body Shop

Lush

The Perfume Shop

Pandora

H Samuel

Swarovski

Warren James

Goldsmiths

Dunelm

HMV

CeX

Nike

Foot Locker

Adidas

Matalan

Dixons Carphone

GAME

The Range

eBuyer

Ryman

Mothercare

AO.com

JD Sports

Nike

North Face

Under Armour

B&Q

Wyevale

Dobbies

Table of Contents

Table of Contents

THE KEY FINDINGS

The Key Findings

Average spends fall across a number of occasions as consumers prioritise spending

Sainsbury's and ASDA must ...

Table of Contents

THE KEY FINDINGS

The Key Findings

Average spends fall across a number of occasions as consumers prioritise spending

Sainsbury's and ASDA must do more to compete with Tesco as it remains the most popular retailer

More consumers think they should buy gifts than cards for a new baby and weddings

Trend insight - stores

CONSUMER ATTITUDES

Key findings

Buying dynamics

Financial wellbeing

Financial spending

Gift spending

Research

Retailer selection

Retailer ratings - grocers

Retailer ratings - non-food retailers

Perceptions of giving cards and gifts

All year gifting statements

Social media

Gifting

Key findings

Retailer selection

Attitudes towards gifting

Channel usage

Device usage

Fulfilment

Retailer used

Spending

Buying dynamics

Bought for

Categories purchased

Research

Buying dynamics

Birthdays

Key findings

Retailer selection

Buying dynamics

Bought for

Categories purchased

Channel usage

Device usage

Fulfilment

Research

Weddings/engagements

Key findings

Retailer selection

Buying dynamics

Bought for

Categories purchased

Channel usage

Device usage

Fulfilment

Research

Pregnancy/new baby

Key findings

Retailer selection

Buying dynamics

Bought for

Categories purchased

Channel usage

Device usage

Fulfilment

Research

Religious/ceremonial occasions

Key findings

Retailer selection

Buying dynamics

Bought for

Categories purchased

Channel usage

Device usage

Fulfilment

Research

Life achievements

Key findings

Retailer selection

Buying dynamics

Bought for

Categories purchased

Channel usage

Device usage

Fulfilment

Research

Retirement/leaving occasions

Key findings

Retailer selection

Buying dynamics

Bought for

Categories purchased

Channel usage

Device usage

Fulfilment

Research

Gratitude/sympathy

Key findings

Retailer selection

Buying dynamics

Bought for

Categories purchased

Channel usage

Device usage

Fulfilment

Research

Spontaneous gifting

Key findings

Retailer selection

Buying dynamics

Bought for

Categories purchased

Channel usage

Device usage

Fulfilment

Research

Methodology

Technical details: consumer survey work

List of Tables

List of Tables

Retailer ratings across key measures - grocers, 2019

Retailer ratings across key measures - non-food retailers, 2019

Products purchased - clothing & ...

List of Tables

Retailer ratings across key measures - grocers, 2019

Retailer ratings across key measures - non-food retailers, 2019

Products purchased - clothing & accessories, 2018 & 2019

Retailers used - clothing & accessories, 2018 & 2019

Products purchased - plants & flowers, 2018 & 2019

Retailers used - plants & flowers, 2018 & 2019

Products purchased - books, 2018 & 2019

Retailers used - books, 2018 & 2019

Products purchased - gift food & drink, 2018 & 2019

Retailers used - gift food & drink, 2018 & 2019

Products purchased - toys & games, 2018 & 2019

Retailers used - toys & games, 2018 & 2019

Products purchased - health & beauty, 2018 & 2019

Retailers used - health & beauty, 2018 & 2019

Products purchased - fine jewellery & watches, 2018 & 2019

Retailers used -fine jewellery & watches, 2018 & 2019

Products purchased - homewares, 2018 & 2019

Retailers used - homewares, 2018 & 2019

Products purchased - music & video, 2018 & 2019

Retailers used - music & video, 2018 & 2019

Products purchased - footwear, 2018 & 2019

Retailers used - footwear, 2018 & 2019

Products purchased - electrical products, 2018 & 2019

Retailers used - electrical products, 2018 & 2019

Products purchased - stationery, 2018 & 2019

Retailers used - stationery, 2018 & 2019

Products purchased - baby products, 2018 & 2019

Retailers used - baby products, 2018 & 2019

Products purchased - computers, 2018 & 2019

Retailers used - computers, 2018 & 2019

Products purchased - sports products, 2018 & 2019

Retailers used - sports products, 2018 & 2019

Products purchased - gardening & DIY, 2018 & 2019

Retailers used - gardening & DIY, 2018 & 2019

List of Figures

List of Figures

All year gifting shopper penetration, by demographic & region, 2019, & 2018 penetration

Financial wellbeing compared to last year, 2018 & 2019 ...

List of Figures

All year gifting shopper penetration, by demographic & region, 2019, & 2018 penetration

Financial wellbeing compared to last year, 2018 & 2019

How consumers financed all year gifting spending, 2018 & 2019

All year gifting spending compared to last year, 2018 & 2019

What occasions shoppers purchased for, 2019 & change on 2018

When shopping for gifts, what activities have you undertaken online over the past year, 2018 & 2019

Which retailer would you typically go to first when looking to purchase all year gifting, 2019

Which occasions consumers believe they should give cards and gifts for, 2019

Agreement & disagreement with statements about all year gifting, 2019

Which social media sites do you use, 2019

Did you purchase an item as a gift that you saw on social media, 2019

What's driving retailer selection - overall gifting, 2019 & change on 2018

Agreement statements - It is more convenient to have a gift list, (by demographic & male/female) 2019 & 2018 overall

Agreement statements - It is acceptable to have a gift list, (by demographic & male/female) 2019 & 2018 overall

Agreement statements - It is acceptable to ask for vouchers/gift cards, (by demographic & male/female) 2019 & 2018 overall

Agreement statements - It is acceptable to ask for cash gifts instead of a present, (by demographic & male/female) 2019 & 2018 overall

Agreement statements - It is acceptable to ask friends/family for donations to a large purchase, (by demographic & male/female) 2019 & 2018 overall

Consumers using each channel for purchasing gifts, 2019 (browsed and purchased)

Consumers using each store type for purchasing gifts, 2019 (browsed and purchased)

Consumers using each device for gifting, 2019 (browsed and purchased)

Fulfilment options for gift purchases made online, 2019

Retailers shopped at for gifting, 2018 & 2019

Average spend per occasion on gifting, 2019 & change on 2018

Birthday gifting penetration, 2019 (by demographic & male/female) & 2018

Weddings/engagements gifting penetration, 2019 (by demographic & male/female) & 2018

Pregnancy/new baby gifting penetration, 2019 (by demographic & male/female) & 2018

Religious/ceremonial occasions gifting penetration, 2019 (by demographic & male/female) & 2018

Life achievement gifting penetration, 2019 (by demographic & male/female) & 2018

Retirement/leaving gifting penetration, 2019 (by demographic & male/female) & 2018

Gratitude/sympathy gifting penetration, 2019 (by demographic & male/female) & 2018

Spontaneous gifting penetration, 2019 (by demographic & male/female) & 2018

Holiday souvenir gifting penetration, 2019 (by demographic & male/female)

Gift recipients - overall gifting, 2019 & change on 2018

Products purchased - overall gifting, 2019 & change on 2018

Research undertaken - overall gifting, 2019

Clothing & accessories gifting penetration, by demographic, 2018 & 2019

Plants & flowers gifting penetration, by demographic, 2018 & 2019

Books gifting penetration, by demographic, 2018 & 2019

Gift food & drink gifting penetration, by demographic, 2018 & 2019

Toys & games gifting penetration, by demographic, 2018 & 2019

Health & beauty gifting penetration, by demographic, 2018 & 2019

Fine jewellery & watches gifting penetration, by demographic, 2018 & 2019

Homewares gifting penetration, by demographic, 2018 & 2019

Music & video gifting penetration, by demographic, 2018 & 2019

Footwear gifting penetration, by demographic, 2018 & 2019

Electrical products gifting penetration, by demographic, 2018 & 2019

Stationery gifting penetration, by demographic, 2018 & 2019

Baby products gifting penetration, by demographic, 2018 & 2019

Computers gifting penetration, by demographic, 2018 & 2019

Sports products gifting penetration, by demographic, 2018 & 2019

Gardening & DIY gifting penetration, by demographic, 2018 & 2019

Personalisation - overall gifting, 2018 & 2019

Personalisation - books, clothing & accessories, health & beauty, homewares, stationery, and fine jewellery & watches, 2018 & 2019

What's driving retailer selection - birthdays, 2019 & change on 2018

Birthday gifting penetration, 2019 (by demographic & male/female) & 2018

Gift recipients - birthday, & average spend per recipient, 2019

Products purchased - birthday, 2019 & change on 2018

Consumers using each channel for purchasing birthday gifts, 2019 (browsed and purchased)

Consumers using each store type for purchasing birthday gifts, 2019 (browsed and purchased)

Consumers using each device for birthday gifting, 2019 (browsed and purchased)

Fulfilment options for birthday gift purchases made online, 2018 & 2019

Research undertaken - birthday, 2019

What's driving retailer selection - weddings/engagements, 2019 & change on 2018

Weddings/engagements gifting penetration, 2019 (by demographic & male/female) & 2018

Weddings gifting penetration, 2019 (by demographic & male/female) & 2018

Weddings/relationship anniversaries gifting penetration, 2019 (by demographic & male/female) & 2018

Engagements gifting penetration, 2019 (by demographic & male/female) & 2018

Gift recipients - weddings/engagements, & average spend per recipient, 2019

Products purchased - weddings/engagements, 2019 & change on 2018

Consumers using each channel for purchasing weddings/engagement gifts, 2019 (browsed and purchased)

Consumers using each store type for purchasing wedding/engagement gifts, 2019 (browsed and purchased)

Consumers using each device for weddings/engagement gifting, 2019 (browsed and purchased)

Fulfilment options for weddings/engagement gift purchases made online, 2018 & 2019

Research undertaken - wedding/engagement, 2019

What's driving retailer selection - pregnancy/new baby, 2019

Pregnancy/new baby gifting penetration, 2019 (by demographic & male/female) & 2018

Pregnancy gifting penetration, 2019 (by demographic & male/female) & 2018

Baby shower/new baby gifting penetration, 2019 (by demographic & male/female) & 2018

Maternity/paternity leave gifting penetration, 2019 (by demographic & male/female) & 2018

Gift recipients - pregnancy/new baby, & average spend per recipient, 2019

Products purchased - pregnancy/new baby, 2019 & change on 2018

Consumers using each channel for purchasing pregnancy/new baby gifting, 2019 (browsed and purchased)

Consumers using each store type for purchasing pregnancy/new baby gifting, 2019 (browsed and purchased)

Consumers using each device for pregnancy/new baby gifting, 2019 (browsed and purchased)

Fulfilment options for pregnancy/new baby gift purchases made online, 2019

Research undertaken - pregnancy/new baby, 2019

What's driving retailer selection - religious/ceremonial, 2019 & change on 2018

Religious/ceremonial occasions gifting penetration, 2019 (by demographic & male/female) & 2018

Christening gifting penetration, 2019 (by demographic & male/female) & 2018

Holy Communion gifting penetration, 2019 (by demographic & male/female) & 2018

Bar Mitzvah/Bat Mitzvah gifting penetration, 2019 (by demographic & male/female) & 2018

Other religious/ceremonial occasions gifting penetration, 2019 (by demographic & male/female) & 2018

Gift recipients - religious/ceremonial occasions, & average spend per recipient, 2019

Products purchased - religious/ceremonial occasions, 2019 & change on 2018

Consumers using each channel for purchasing religious/ceremonial occasions gifting, 2019 (browsed and purchased)

Consumers using each store type for purchasing religious/ceremonial occasions gifting, 2019 (browsed and purchased)

Consumers using each device for religious/ceremonial occasions gifting, 2019 (browsed and purchased)

Fulfilment options for religious/ceremonial occasions gift purchases made online, 2018 & 2019

Research undertaken - religious/ceremonial occasions, 2019

What's driving retailer selection - life achievements, 2019 & change on 2018

Life achievement gifting penetration, 2019 (by demographic & male/female) & 2018

Educational achievement gifting penetration, 2019 (by demographic & male/female) & 2018

Passing driving test gifting penetration, 2019 (by demographic & male/female) & 2018

New home gifting penetration, 2019 (by demographic & male/female) & 2018

New job gifting penetration, 2019 (by demographic & male/female) & 2018

Other life achievement occasions gifting penetration, 2019 (by demographic & male/female) & 2018

Gift recipients - life achievement, & average spend per recipient, 2019

Products purchased - life achievement, 2019 & change on 2018

Consumers using each channel for purchasing life achievement gifts, 2019 (browsed and purchased)

Consumers using each store type for purchasing life achievement gifts, 2019 (browsed and purchased)

Consumers using each device for life achievement gifting, 2019 (browsed and purchased)

Fulfilment options for life achievement gift purchases made online, 2018 & 2019

Research undertaken - life achievement, 2019

What's driving retailer selection - retirement/leaving, 2019 & change on 2018

Retirement/leaving gifting penetration, 2019 (by demographic & male/female) & 2018

Leaving do gifting penetration, 2019 (by demographic & male/female) & 2018

Retirement gifting penetration, 2019 (by demographic & male/female) & 2018

Gift recipients - retirement/leaving, & average spend per recipient, 2019

Products purchased - retirement/leaving, 2019 & change on 2018

Consumers using each channel for purchasing retirement/leaving gifts, 2019 (browsed and purchased)

Consumers using each store type for purchasing retirement/leaving gifts, 2019 (browsed and purchased)

Consumers using each device for retirement/leaving gifting, 2019 (browsed and purchased)

Fulfilment options for retirement/leaving gift purchases made online, 2018 & 2019

Research undertaken -retirement/leaving, 2019

What's driving retailer selection - gratitude/sympathy, 2019 & change on 2018

Gratitude/sympathy gifting penetration, 2019 (by demographic & male/female) & 2018

Thank you gifting penetration, 2019 (by demographic & male/female) & 2018

End of year teacher gifting penetration, 2019 (by demographic & male/female) & 2018

Get well soon gifting penetration, 2019 (by demographic & male/female) & 2018

Sympathy/condolences gifting penetration, 2019 (by demographic & male/female) & 2018

Gift recipients - gratitude/sympathy, & average spend per recipient, 2019

Products purchased - gratitude/sympathy, 2019 & change on 2018

Consumers using each channel for purchasing gratitude/sympathy gifts, 2019 (browsed and purchased)

Consumers using each store type for purchasing gratitude/sympathy gifts, 2019 (browsed and purchased)

Consumers using each device for gratitude/sympathy gifting, 2019 (browsed and purchased)

Fulfilment options for gratitude/sympathy gift purchases made online, 2018 & 2019

Research undertaken -gratitude/sympathy, 2019

What's driving retailer selection - spontaneous gifting, 2019 & change on 2018

Spontaneous gifting penetration, 2019 (by demographic & male/female) & 2018

Gift recipients - spontaneous gifting, & average spend per recipient, 2019

Products purchased - spontaneous gifting, 2019 & change on 2018

Consumers using each channel for purchasing spontaneous gifts, 2019 (browsed and purchased)

Consumers using each store type for purchasing spontaneous gifts, 2019 (browsed and purchased)

Consumers using each device for spontaneous gifting , 2019 (browsed and purchased)

Fulfilment options for spontaneous gifting gift purchases made online, 2018 & 2019

Research undertaken -spontaneous gifting, 2019

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