UK Value Clothing 2019-2024

The UK Value Clothing 2019-2024 report offers comprehensive insight and analysis of the UK value clothing market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The consumer data is based on our 2019 How Britain Shops survey, using a panel of 10,000 nationally representative UK consumers, and on our 2019 UK clothing survey, using a panel of 5,000 clothing shoppers.

The UK value clothing market is forecast to reach £14.1bn in 2019, with the market still expected to outperform the total UK clothing market over the next five years as low consumer confidence, economic uncertainty and shoppers’ appetite to trade down play to value retailers’ advantage. Menswear will be the biggest outperformer out to 2024, with the subsector growing by 12.1%.

Scope

– New Look has been the biggest loser within the UK value clothing market over the last five years, losing 2.6 percentage points of share due to its loss of relevance and growing competition in the youth segment.

– The clothing specialists channel is forecast to grow by 1.6 percentage points over the next five years, thanks to strong performance from PrettyLittleThing, boohoo.com and Primark.

– The online value clothing market is forecast to grow by 37.0% over the next five years.

– Home delivery remains the most popular fulfilment method among value clothing shoppers thanks to delivery saver schemes, however click & collect continues to grow in appeal, with 41.0% of shoppers using this option in the past year.

Reasons to buy

– Find out how each value clothing subcategory (womenswear, menswear, childrenswear, accessories) is set to perform over the next five years, allowing you to adjust your product mixes accordingly to maximise sales potential.

– Utilise our data on the most important drivers of value clothing purchases (including value for money, quality and instore experience) to help inform your business strategy.

– Understand how frequently different age groups shop value clothing, and how much they spend per year to help you to increase spend among your target customer base.

– Learn how important product sustainability and retailer ethics are to value clothing shoppers and whether key value retailers are doing enough to protect the environment in order to help guide your own initiatives.

– Use our in-depth analysis of Bonmarché and New Look in order to understand why they are losing market share and the lessons to be learned from their challenges.

Companies mentioned

Aldi

ASDA

ASOS

Bonmarché

boohoo.com

boohooMAN

Femme Luxe

H&M

I Saw It First

LASULA

Lidl

M&S

Matalan

Mennace

Missguided

Missy Empire

Morrisons

New Look

Next

Peacocks

Pep&Co

Poundland

PrettyLittleThing

Primark

River Island

Sainsbury's

Select

Tesco

TK Maxx

Topman

Topshop

Uniqlo

Zalando

Zara

Table of Contents

Table of Contents

THE HOT ISSUES

Market drivers and inhibitors in value clothing

Main issues in value clothing

Menswear not yet fully exploited by value players, as driving unisex appeal proves challenging

Dominance of online pureplays and uncompelling proposition to blame for Select’s struggles

Discount grocers have missed opportunities in value clothing

Value retailers must live up to shopper demand for greater effort on sustainability

Value retailers must find innovative ways to lock in loyalty

Strategies for success

WHAT PEOPLE BUY

Headlines

The sector at a glance

The sector in context

Overall sector size

Overall sector growth

Category growth in value clothing

Spend per head

Online dynamics

WHERE PEOPLE SHOP

Headlines

Channels of distribution

Market shares

Key metrics

Shopped retailers

Retailer profiles

Bonmarché

Matalan

Missguided

New Look

Peacocks

Primark

PrettyLittleThing

Competitor dynamics

HOW AND WHY PEOPLE SHOP

Headlines

Who shops and where they are located

Which categories they buy

Channels used by consumers

Fulfilment methods used by consumers

Frequency of shopping

What's important when purchasing value clothing

Retailer recommendations

METHODOLOGY

What is included

Market sizing

List of Tables

List of Tables

Value clothing spend by subcategory, 2019e and 2024e

Value clothing spend per head by age group, 2019e

Value clothing channel split: 2019e and 2024e

Market share prospects out to 2020 for the Top 10 retailers

Five year market shares for Top 10 retailers, 2014-2019e

Comparative metrics for Top 10 retailers

Retailer competitor overlap for Top 10 players, 2019

Purchase penetration of each subcategory by demographic, 2019

Channel usage by demographic (instore, online, mail order), 2019

Fulfilment methods used by demographic (home delivery, click & collect and third-party pickup), 2019

What's important when purchasing value clothing, by demographic, 2019

What's important when purchasing value clothing, by retailer, 2019

List of Figures

List of Figures

Total size of the value clothing market by category, 2019e

Value clothing share of total clothing, 2014, 2019e and 2024e

Value clothing growth compared to other sectors, 2019e-2024e

Overall value clothing: size of the market, 2014-2024e

Overall value clothing: growth rates vs total clothing, 2014-2024e

Subcategory growth in value clothing, 2019e-2024e

Subcategory performance in value clothing, 2014, 2019e and 2024e

Value clothing spend per head, 2019e-2024e

Online value clothing penetration, 2014-2024e

Online value clothing size and growth rates, 2014-2024e

Online vs. offline value clothing growth rates, 2014-2024e

Channel splits for value clothing, 2019e and 2024e

Market shares of top 10 value clothing retailers, 2018 and 2019e

Top 15 most shopped value clothing retailers, 2018 and 2019e

Bonmarché: Consumer dynamics and where else they shop, 2019

Bonmarché: Value clothing market share, 2014-2019e

Matalan: Consumer dynamics and where else they shop, 2019

Matalan: Value clothing market share, 2014-2019e

Missguided: Consumer dynamics and where else they shop, 2019

Missguided: Value clothing market share, 2014-2019e

New Look: Consumer dynamics and where else they shop, 2019

New Look: Value clothing market share, 2014-2019e

Peacocks: Consumer dynamics and where else they shop, 2019

Peacocks: Value clothing market share, 2014-2019e

Primark: Consumer dynamics and where else they shop, 2019

Primark: Value clothing market share, 2014-2019e

PrettyLittleThing: Consumer dynamics and where else they shop, 2019

PrettyLittleThing: Value clothing market share, 2014-2019e

Value clothing shopper penetration by demographic and region, 2018 and 2019

Profile of value clothing shoppers by demographic and region, 2019

Purchase penetration of subcategories, 2019

Channel usage (instore, online and mail order/catalogue), 2018 and 2019

Fulfilment methods used for online value clothing purchases (home delivery, click & collect, third-party pickup), 2018 and 2019

Frequency of value clothing purchases by demographic, 2019

Purchase drivers for total clothing and value clothing, 2019

Views on value clothing purchases, 2019

Likelihood of recommending value clothing retailers to friends, 2019

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