Walmart, United States of America (USA) (Health and Beauty) Shoppers Profile, Market Share and Competitive Positioning
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Profile of retailer’s shopper base, key performance indicators, sales and market shares
Walmart appeals to both male and female shoppers, with female shoppers accounting for 53.7% of its total customer base. According to its quarterly report, Walmart’s global net sales rose 8.2% in Q2 FY2022/23 to reach $151.4 billion1. The US accounted for the largest share of sales at nearly 70%, and registered annual growth of 7.1% to reach $105.1 billion during the quarter. Walmart provides a variety of services such as free health screening, skin exams, and product samples to encourage customers to visit the retailers’ physical stores.
Scope
– Walmart’s extensive pharmacy services makes it appealing amongst middle-aged and older consumers
– Discounted prices, subscription models, and a wide variety of health and wellness products have driven Walmart’s sales
– Walmart’s focus is on ensuring easy accessibility and affordability of essential products to help retain customer loyalty
Reasons to Buy
– Gain a comprehensive knowledge on Walmart's health & beauty business and develop a competitive advantage
– Investigate current trends in the health & beauty market to identify the best opportunities to exploit
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