Western Europe Bakery and Cereals Market Size and Analysis by Region, Health and Wellness, Distribution Channel and Packaging Formats; Competitive Landscape and Forecast, 2016-2026

Pages: 167 Published: June 21, 2022 Report Code: GDCS0280RR

Western Europe bakery and cereals market size was $170.72 billion in 2021. The market is expected to grow at a CAGR of more than 3% during the period 2021-2026. Western Europe bakery and cereals market research report brings together multiple data sources to provide a comprehensive overview of the Western Europe bakery & cereals sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Western Europe Bakery and Cereals Market Outlook

Western Europe Bakery and Cereals Market Outlook

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What are the key categories in the Western Europe bakery and cereals market?

The key categories in the Western Europe bakery and cereals market are baking mixes, breakfast cereals, savory biscuits, morning goods, cereal bars, baking ingredients, bread & rolls, dough products, cookies (sweet biscuits), energy bars, and cakes, pastries & sweet pies. In 2021, the bread & rolls category accounted for the largest value share.

Western Europe bakery and cereals market, by categories

Western Europe bakery and cereals market, by categories

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What are the key countries in the Western Europe bakery and cereals market?

The key countries in the Western Europe bakery and cereals market are Sweden, Germany, Ireland, and the UK. Among the high-potential countries, Germany was the largest bakery & cereals market.

 Western Europe bakery and cereals market, by countries

 Western Europe bakery and cereals market, by countries

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What are the key distribution channels in the Western Europe bakery and cereals market?

The key distribution channels in the Western Europe bakery and cereals market are hypermarkets & supermarkets, food & drinks specialists, convenience stores, e-retailers, and others. Food & drinks specialists was the leading distribution channel in the Western Europe bakery & cereals sector in 2021.

Western Europe bakery and cereals market, by distribution channels

Western Europe bakery and cereals market, by distribution channels

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What are the key competitors in the Western Europe bakery and cereals market?

The key competitors in the Western Europe bakery and cereals market are Mondelēz International, Inc, Barilla, The Kellogg Company, Yildiz Holding AS, Grupo Bimbo, S.A.B. de C.V., and Artisanal producers.

Western Europe bakery and cereals market, by competitors

Western Europe bakery and cereals market, by competitors

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Market report overview

Market size 2021 $170.72 billion
CAGR % >3%
Key categories Baking Mixes, Breakfast Cereals, Savory Biscuits, Morning Goods, Cereal Bars, Baking Ingredients, Bread & Rolls, Dough Products, Cookies (Sweet Biscuits), Energy Bars, and Cakes, Pastries & Sweet Pies
Key distribution channels Hypermarkets & Supermarkets, Food & Drinks Specialists, Convenience Stores, E-Retailers, Dollar Stores, And Others
Key competitors Mondelēz International, Inc, Barilla, The Kellogg Company, Yildiz Holding AS, Grupo Bimbo, S.A.B. de C.V., and Artisanal Producers

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western European bakery & cereals sector, analyzing data from 19 countries in the region. It includes analysis on the following –

  • Market environment: Includes sector size, market size, and growth analysis by category.
  • High-potential countries’ analysis: Indicates changing share of value consumption in the various bakery & cereals categories across high-potential countries in Western Europe. It also provides
    Risk-Reward analysis of four countries across Western Europe based on market assessment, economic development, sociodemographic factors, governance indicators, and technological infrastructure.
  • Country deep dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
  • Success stories: Provides some of the most compelling bakery & cereals manufacturers, brands, products, and marketing campaigns in Western Europe. It also provides a better understanding of how certain manufacturers achieved success in the sector, and insights.
  • Competitive environment: Provides an overview of leading companies in Western Europe, besides analyzing the growth of private label in the region.
  • Health & wellness analysis*: Provides insights on health & wellness (H&W) products in terms of value and percentage share in the overall bakery & cereals sector during 2016-2021. The analysis includes key H&W attributes and consumer benefits driving sales of the bakery & cereals sector in 2021. It also covers the market share of leading companies offering bakery & cereal products with H&W attributes.
  • Distribution analysis: Provides analysis on the leading distribution channels in the Western European bakery & cereals sector in 2021. It covers food & drinks specialists, e-retailers, cash & carries & warehouse clubs, convenience stores, hypermarkets & supermarkets, department stores, “dollar stores”, variety stores & general merchandise retailers, vending machines, drugstores & pharmacies, and others.
  • Packaging analysis*: The report provides percentage share (in 2021) and growth analysis (during 2016-2026) for various pack materials, pack types, closures, and primary outer types based on the volume sales (by pack units) of bakery & cereal products.
  • Challenges and future outlook: Provides the challenges and future outlook pertaining to the Western European bakery & cereals sector.

Reasons to Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, that can help companies in revenue expansion.
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Key Players

  • Mondelēz International Inc.

    Barilla

    The Kellogg Company

    Grupo Bimbo

    Yildiz Holding AS

Table of Contents

Table of Contents

Executive Summary

Part 1: Market Environment

Market Size Analysis – Western Europe Compared with Other Regions

Value and Volume Growth Analysis by Region

Western Europe Market Growth Analysis by Country

Western Europe Market Growth Analysis by Category

Part 2: High-Potential Countries’ Analysis

Methodology – Identifying High-Potential Countries

Top Four High-Potential Countries in Western Europe

Overview of High-Potential Countries in Western Europe

Growth Contribution Analysis by Country

Value Share Analysis of Bakery & Cereals Sector Compared with Other Food Sectors

Change in Consumption Levels by Country and Category

Per Capita Consumption Analysis

Per Capita Expenditure Analysis

Part 3: Country Deep Dive

Sweden: Overview of Bakery & Cereals Sector

Sweden: Demographic Analysis

Sweden: Market Size Analysis of Top Four Cities

Sweden: Market Size Analysis of Top Four Cities by Category

Sweden: Top Four Cities’ Contribution to Volume Growth

Sweden: Key Trends in the Bakery & Cereals Sector

Germany: Overview of the Bakery & Cereals Sector

Germany: Demographic Analysis

Germany: Market Size Analysis of Top 10 Cities

Germany: Market Size Analysis of Top 10 Cities by Category

Germany: Top 10 Cities’ Contribution to Volume Growth

Germany: Key Trends in the Bakery & Cereals Sector

The UK: Overview of the Bakery & Cereals Sector

The UK: Demographic Analysis

The UK: Market Size Analysis of Top 10 Cities

The UK: Market Size Analysis of Top 10 Cities by Category

The UK: Top 10 Cities’ Contribution to Volume Growth

The UK: Key trends in the Bakery & Cereals Sector

Ireland: Overview of the Bakery & Cereals Sector

Ireland: Demographic Analysis

Ireland: Market Size Analysis of Top Two Cities

Ireland: Market Size Analysis of Top Two Cities by Category

Ireland: Top Two Cities’ Contribution to Volume Growth

Ireland: Key Trends in the Bakery & Cereals Sector

Part 4: Success Stories

About Case Studies

Case Study: Pastel De Nata

Case Study: Prune & Cardamom Sourdough from Joe’s Bakery

Case Study: Seeded Sorghum & Millet Loaf by The Crow’s Rest Bakehouse

Part 5: Competitive Environment

Leading Companies’ Share in the Western European Bakery & Cereals Sector

Brand Share Analysis of Top Five Companies

Leading Companies in the Western European Bakery & Cereals Sector

Leading Brands in the Western European Bakery & Cereals Sector

Private Label Penetration in the Western European Bakery & Cereals Sector

Part 6: Health & Wellness Analysis

Value Share Analysis of Health & Wellness Market

Health & Wellness Market Growth Analysis by Country

Key Product Attributes and Consumer Benefits

Leading Health & Wellness Companies by Category

Part 7: Distribution Analysis

Leading Distribution Channels by Country

Leading Distribution Channels by Category

Part 8: Packaging Analysis

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Part 9: Challenges and Future Outlook

Key Challenges in the Western European Bakery & Cereals Sector

Future Outlook in the Western European Bakery & Cereals Sector

Appendix

Definitions

About GlobalData

List of Tables

List of Tables

Regional comparison: market size, growth, and per capita analysis, 2021-2026

Overview of high-potential countries in Western Europe

Value share of bakery & cereals sector as a proportion of overall food by country, 2021

Change in consumption of category within bakery & cereals sector (value terms), by country, 2021-2026

Sweden: volume growth analysis of top four cities (million kg), 2016-2021

Sweden: volume analysis of top four cities by category (million kg), 2021

Germany: volume growth analysis of top 10 cities (million kg), 2016-2021

Germany: volume analysis of top 10 cities by category (million kg), 2021

The UK: volume growth analysis of top 10 cities (million kg), 2016-2021

The UK: volume analysis of top 10 cities by category (million kg), 2021

Ireland: volume growth analysis of top two cities (million kg), 2016-2021

Ireland: volume analysis of top two cities by category (million kg), 2021

Top five companies’ share by brand (in value terms) in bakery & cereals sector, 2021

Private label penetration (in value terms) in bakery & cereals sector, 2021

Health & wellness value and its share in overall sales, 2016-2021

Share of product attributes in high-potential countries in Western Europe, 2021

Leading distribution channels in Western Europe by country, 2021

Leading distribution channels in Western Europe by category, 2021

List of Figures

List of Figures

Annual value growth analysis by region, 2021-2026

Annual volume growth analysis by region, 2021-2026

Category volume growth analysis of countries compared with regional growth

Country value size and CAGR analysis grid based on regional average

Value and volume growth analysis by category in Western Europe, 2021-2026

Country-level contribution to the growth of baking ingredients category in Western Europe, 2021-2026

Country-level contribution to the growth of baking mixes category in Western Europe, 2021-2026

Country-level contribution to the growth of bread & rolls category in Western Europe, 2021-2026

Country-level contribution to the growth of breakfast cereals category in Western Europe, 2021-2026

Country-level contribution to the growth of cakes, pastries & sweet pies category in Western Europe, 2021-2026

Country-level contribution to the growth of cereal bars category in Western Europe, 2021-2026

Country-level contribution to the growth of cookies (sweet biscuits) category in Western Europe, 2021-2026

Country-level contribution to the growth of dough products category in Western Europe, 2021-2026

Country-level contribution to the growth of energy bars category in Western Europe, 2021-2026

Country-level contribution to the growth of morning goods category in Western Europe, 2021-2026

Country-level contribution to the growth of savory biscuits category in Western Europe, 2021-2026

Per capita consumption by category in Western Europe by country, 2021

Per capita expenditure by category in Western Europe by country, 2021

Sweden: category share, 2021

Sweden: consumption by gender in 2020

Sweden: consumption by age group in 2020

Sweden: consumption by education in 2020

Sweden: consumption by degree of urbanization in 2020

Sweden: volume growth analysis of four cities (million kg), 2016-2021

Sweden: volume growth analysis of top four cities (million kg), 2016-2021

Germany: category share, 2021

Germany: consumption by gender in 2020

Germany: consumption by age group in 2020

Germany: consumption by education in 2020

Germany: consumption by degree of urbanization in 2020

Germany: volume growth analysis of 10 cities (million kg), 2016-2021

Germany: volume growth analysis of top 10 cities (million kg), 2016-2021

The UK: category share, 2021

The UK: consumption by gender in 2020

The UK: consumption by age group in 2020

The UK: consumption by education in 2020

The UK: consumption by degree of urbanization in 2020

The UK: volume growth analysis of 10 cities (million kg), 2016-2021

The UK: volume growth analysis of top 10 cities (million kg), 2016-2021

Ireland: category share, 2021

Ireland: consumption by gender in 2020

Ireland: consumption by age group in 2020

Ireland: consumption by education in 2020

Ireland: consumption by degree of urbanization in 2020

Ireland: volume growth analysis of two cities (million kg), 2016-2021

Ireland: volume growth analysis of top two cities (million kg), 2016-2021

Leading companies in the Western European bakery & cereals sector by value sales (% share), 2021

Leading companies in the Western European bakery & cereals sector by value sales ($), 2021

Leading brands (including private label) in the Western European bakery & cereals sector by value sales ($ million), 2021

Country-level contribution to the growth of H&W market in Western European, 2016-2021

Key pack material volume (million kg) share, 2021

Unit volume growth by pack material, 2021-2026

Key pack type volume (million kg) share, 2021

Unit volume growth by pack type, 2021-2026

Key closure type volume (million kg) share, 2021

Unit volume growth by closure type, 2021-2026

Key primary outer type volume (million kg) share, 2021

Unit volume growth by primary outers, 2021-2026

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