Opportunities in the Western European Meat Sector

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The Western European meat market size was $274.87 billion in 2021. The market is expected to grow at a CAGR of more than 3% during the forecast period.

The Western European meat market research report brings together multiple data sources to provide a comprehensive overview of the Western European meat sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Western European meat market overview

Western European meat market overview

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Which are the key countries in the Western European meat market?

The key countries in the Western European meat market are Switzerland, Spain, Portugal, and Sweden. Among the high-potential countries, Spain was the largest meat market in both value and volume terms in 2021.

Western European meat market, by countries

Western European meat market, by countries

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Which are the key categories in the Western European meat market?

The key categories in the Western European meat market are ambient meat, chilled raw packaged meats – processed, chilled raw packaged meats – whole cuts, cooked meats – counter, cooked meats – packaged, fresh meat (counter), and frozen meat. In Western Europe, per capita consumption in 2021 was highest in the fresh meat (counter) category.

Western European meat market, by categories

Western European meat market, by categories

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Which are the key distribution channels in the Western European meat market?

The key distribution channels in the Western European meat market are hypermarkets & supermarkets, food and drink specialists, convenience stores, e-retailers, cash & warehouse clubs, and others. In 2021, hypermarkets & supermarkets was the leading distribution channel in the Western European meat sector.

Western European meat market, by distribution channel

Western European meat market, by distribution channel

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Which are the key pack materials in the Western European meat market?

The key pack materials in the Western European meat market are rigid plastics, flexible packaging, rigid metal, paper & board, and glass. In value terms, rigid plastics accounted for the highest share of pack materials used in the Western European meat sector in 2021.

Western European meat market, by key pack material

Western European meat market, by key pack material

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Which are the key competitors in the Western European meat market?

The key competitors in the Western European meat market are Sigma Alimentos SA de CV, Groupe Bigard, Martínez Loriente, S.A, Phw-Gruppe/Lohmann & Co. Ag, zur Mühlen ApS & Co. KG. Sigma Alimentos SA de CV led the Western European meat sector in 2020.

Western European meat market, by competitors

Western European meat market, by competitors

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Market report scope

Market size 2021 $274.87 billion
CAGR % >3%
Forecast period 2021-2026
Key categories Ambient Meat, Chilled Raw Packaged Meats – Processed, Chilled Raw Packaged Meats – Whole Cuts, Cooked Meats – Counter, Cooked Meats – Packaged, Fresh Meat (Counter), and Frozen Meat
Key countries Switzerland, Spain, Portugal, and Sweden
Key distribution channel Hypermarkets & Supermarkets, Food And Drink Specialists, Convenience Stores, E-Retailers, Cash & Warehouse Clubs, and Others
Key pack material Rigid Plastics, Flexible Packaging, Rigid Metal, Paper & Board, and Glass
Key competitors Sigma Alimentos SA de CV, Groupe Bigard, Martínez Loriente, S.A, Phw-Gruppe/Lohmann & Co. Ag, zur Mühlen ApS & Co. KG

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Western European meat sector, analyzing data from 19 countries in the region. It includes analysis on the following

  • Market environment: Includes sector size, market size, and growth analysis by category.
  • High-potential countries’ analysis: Indicates changing share of value consumption of various meat by category across high-potential countries in the Western European region. It also provides
    risk-reward analysis of four countries across the Western European region based on market assessment, economic development, socio-demographic trends, governance indicators, and technological infrastructure.
  • Country deep dive: Provides the overview, demographic analysis, and key trends across high-potential countries.
  • Success stories: Provides some of the most compelling meat manufacturers, brands, products, and marketing campaigns in the Western European region. It also provides a better understanding of how certain manufacturers achieved success in the sector and insights.
  • Competitive environment: Provides an overview of leading companies in the Western European region, besides analyzing the growth of private labels in the region.
  • Health & wellness analysis*: Provides insights on health & wellness products in terms of value and percentage share in the overall food sector during 2015-2020. The analysis includes key health & wellness attributes and consumer benefits driving the sales of the meat sector in 2020. It also covers the market share of leading companies offering meat with health & wellness attributes in the same year.
  • Distribution analysis: Provides analysis on the leading distribution channels in the Western European meat sector in 2021. It covers six distribution channels: hypermarkets & supermarkets, food & drinks specialists, convenience stores, e-retailers, cash & carries and warehouse clubs, department stores, and others which includes “dollar stores”, variety stores & general merchandise retailers, and other retailers.
  • Packaging analysis*: The report provides percentage share (in 2021) and growth analysis (during 2016-2021) for various pack materials, pack types, closure types, and primary outer types based on the volume sales (by pack units) of meat.
  • Challenges and future outlook: Provides the challenges and outlook pertaining to the Western European meat sector.

Reasons to Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail.
  • This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Sigma Alimentos SA de CV
Groupe Bigard
Martínez Loriente S.A
Phw-Gruppe Lohmann & Co. Ag
zur Mühlen Group

Table of Contents

Table of Contents

Executive Summary

Part 1: Market Environment

Market Size Analysis – Western Europe Compared to Other Regions

Value and Volume Growth Analysis by Region

Western Europe Market Growth Analysis by Country

Western Europe Market Growth Analysis by Category

Part 2: High-Potential Countries’ Analysis

Methodology – Identifying High-Potential Countries

Top Four High-Potential Countries in Western Europe

Overview of High-Potential Countries in Western Europe

Growth Contribution Analysis by Country (1/4)

Growth Contribution Analysis by Country (2/4)

Growth Contribution Analysis by Country (3/4)

Growth Contribution Analysis by Country (4/4)

Value Share Analysis of Meat Compared to Other Food Sectors

Change in Consumption Levels by Country and Category

Per Capita Consumption Analysis

Per Capita Expenditure Analysis

Part 3: Country Deep Dive

Switzerland: Overview of Meat Sector

Switzerland: Key Trends in Meat Sector

Spain: Overview of Meat Sector

Spain: Demographic Analysis

Spain: Market Size Analysis of Top 10 Cities

Spain: Market Size Analysis of Top 10 Cities by Category

Spain: Top 10 Cities’ Contribution to Volume Growth

Spain: Key Trends in Meat Sector

Sweden: Overview of Meat Sector

Sweden: Demographic Analysis

Sweden: Market Size Analysis of Top Four Cities

Sweden: Market Size Analysis of Top Four Cities by Category

Sweden: Top Four Cities’ Contribution to Volume Growth

Sweden: Key Trends in Meat Sector

Portugal: Overview of Meat Sector

Portugal: Demographic Analysis

Portugal: Market Size Analysis of Top Three Cities

Portugal: Market Size Analysis of Top Three Cities by Category

Portugal: Top Three Cities’ Contribution to Volume Growth

Portugal: Key Trends in Meat Sector

Part 4: Success Stories

About Case Studies

Case Study: Apere – Gourmet Aperitif Truffle & Parmigiano Reggiano Cheese

Case Study: Morrisons Dry Cured Back Bacon with an Old English-style Rub

Case Study: Dunbia’s Beef Burgers Smoked with Oak Wood

Part 5: Competitive Environment

Leading Companies’ Share in the Western European Meat Sector

Brand Share Analysis of Top Five Companies

Leading Companies in the Western European Meat Sector

Leading Brands in the Western European Meat Sector

Private Label Penetration in the Western European Meat Sector

Part 6: Health & Wellness Analysis

Value Share Analysis of Health & Wellness Market

Health & Wellness Market Growth Analysis by Country

Key Product Attributes and Consumer Benefits

Leading Health & Wellness Companies by Category

Part 7: Distribution Analysis

Leading Distribution Channels by Country

Leading Distribution Channels by Category

Part 8: Packaging Analysis

Growth Analysis by Key Pack Material and Pack Type

Growth Analysis by Closure Type and Primary Outer Type

Part 9: Challenges And Future Outlook

Key Challenges in the Western European Meat Sector

Future Outlook of the Western European Meat Sector

Appendix

Definitions

About GlobalData

Table

List of Tables

Regional comparison: market size, growth, and per capita analysis, 2019-2024

Overview of high-potential countries in Western Europe

Value share of the meat sector as a proportion of overall food by country, 2021

Change in consumption of category within meat sector (value terms), by country, 2021-2026

Spain: volume analysis of top 10 cities by category (million kg), 2020

Sweden: volume analysis of top four cities by category (million kg), 2020

Portugal: volume analysis of top three cities by category (million kg), 2020

Top five companies share by brand (in value terms) in meat sector, 2020

Private label penetration (in value terms) in meat sector, 2020

Health & wellness value and its share in overall sales, 2015-2020

Share of product attributes in high-potential countries Western Europe, 2020

Leading distribution channels in Western Europe by country, 2021

Leading distribution channels in Western Europe by category, 2021

Figures

List of Figures

Annual value growth analysis by region, 2021-2026

Annual volume growth analysis by region, 2021-2026

Category volume growth analysis of countries compared with regional average growth

Country value size and CAGR analysis grid based on regional average

Value and volume growth analysis by category in Western Europe, 2021-2026

Country-level contribution to the growth of the ambient meat category in Western Europe, 2021-2026

Country-level contribution to the growth of the chilled raw packaged meat – processed category in Western Europe, 2021-2026

Country-level contribution to the growth of the chilled raw packaged meat – whole cuts category in Western Europe, 2021-2026

Country-level contribution to the growth of the cooked meats – counter category in Western Europe, 2021-2026

Country-level contribution to the growth of the cooked meats – packaged category in Western Europe, 2021-2026

Country-level contribution to the growth of the fresh meat (counter) category in Western Europe, 2021-2026

Country-level contribution to the growth of the frozen meat category in Western Europe, 2021-2026

Per capita consumption by category in Western Europe by country, 2021

Per capita expenditure by category in Western Europe by country, 2021

Switzerland: category share, 2021

Spain: category share, 2021

Spain: demographic analysis

Spain: market size analysis of top 10 cities

Spain: top 10 cities’ contribution to volume growth

Sweden: category share

Sweden: demographic analysis

Sweden: market size analysis of top four cities

Sweden: top four cities’ contribution to volume growth

Portugal: category share

Portugal: demographic analysis

Portugal: market size analysis of top three cities

Portugal: top three cities’ contribution to volume growth

Leading companies’ share in the Western European meat sector

Leading companies in the Western European meat sector by value sales ($ million), 2020

Leading brands (including private label) in the Western European meat sector by value sales ($ million), 2020

Country-level contribution to the growth of H&W market in the Western European meat sector, 2015-2020

Growth analysis by key pack material and pack type

Growth analysis by closure type and primary outer type

Frequently asked questions

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