Women in Sport – Thematic Intelligence

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Women in Sport Thematic Intelligence Report Overview

The growth of women’s sports has been stunted due to lack of marketing in comparison to the popular and already-established men’s sports. This is because men’s sport has been around for longer, fanbases have grown significantly—and with large groups of fans comes more-focused marketing. Women’s sport has never received the same amount of promotion because it simply does not attract as many fans. However, most sports consumers believe that female athletes should receive the same coverage as men.

The women in sports thematic intelligence report provide an overview of the history of women in sport and the achievements of some of its key pioneers. It identifies the key trends that uniquely affect women’s sports, and how these have often impacted female athletes.

Women in Sport: Key Trends

The main trends shaping the women in sports theme over the next 12 to 24 months are participation of transgender athletes, lack of funding, participation levels, cultural differences, and cases of sexual harassment.

Transgender debate: For decades, the sport has been set up along biological lines, with women’s sports allowing female athletes to showcase their talents in an environment that does not include the biological advantages that men often have. However, the participation of transgender athletes such as Laurel Hubbard and Lia Thomas in women’s sports has ignited fierce debates among sports fans and activists.

For more insights into the key trends shaping women’s sports theme, download a free report sample

Women in Sport – Industry Analysis

The revenues generated by women’s sports are expected to grow significantly by 2030. This will occur due to the rising popularity of women’s sports, as well as greater social visibility and following of major female athletes. While there is a rising interest in women’s sports, the reality is that the majority of female athletes are under-marketed and so many sports fans are unable to name celebrated female athletes, whose achievements often rival their male counterparts in terms of significance.

UK Women’s Sports Revenue, 2021-2030 ($ Million)

UK Women’s Sports Revenue, 2021-2030 ($ Million)

For more insights into the revenue of women’s sports in the UK, download a free report sample

The women in the sports industry analysis also cover:

  • Market size and growth forecasts
  • Timeline

Women in Sport - Value Chain Analysis

GlobalData’s women’s sports value chain consists of media broadcasting deals, sponsorship and endorsement deals, and in-person attendance.

Broadcasting: Due to the cost of media rights, women’s sport generally has to draw significant audiences for a broadcaster to make profits. Among the most popular women’s sporting events of all time was the 2019 FIFA Women’s World Cup, which saw a total of 993 million viewers, with an extra 482 million watching the tournament digitally.

Women in Sports Value Chain Analysis

Women in Sports Value Chain Analysis

For more insights into the women’s value chains, download a free report sample

Leading Public Companies Associated with the Women Theme

Some of the leading public listed companies associated with the women theme are The International Olympic Committee (IOC), The US Soccer Federation (USSF), The Women’s National Basketball Association (WNBA), The Women’s Super League (WSL), WTA among others.

To know more about the leading public companies associated with the women’s sports theme, download a free report sample

Women in Sports Market Overview

Report Pages 24
Regions Covered Global
Key Trends Participation of Transgender Athletes, Lack of Funding, Participation Levels, Cultural Differences, and Cases of Sexual Harassment
Value Chains Broadcasting Deals, Sponsorship and Endorsement Deals, and In-Person Attendance
Leading Public Companies The International Olympic Committee (IOC), The US Soccer Federation (USSF), The Women’s National Basketball Association (WNBA), The Women’s Super League (WSL), WTA

Who Should Buy

  • Investors who are attempting to understand the shifting dynamics in women’s sports, and how it has evolved compared to men’s sport
  • Sports industry professionals who want a detailed analysis of some of the more prominent female athletes of the last decade
  • Sports industry workers who are keen to understand how significantly the landscape of women’s sports may grow over the coming years

Scope

  • This report provides an overview of the history of women in sports and the achievements of some of its key pioneers
  • It identifies the key trends that uniquely affect women’s sports, and how these have often impacted female athletes
  • A look at some of the more prominent news stories in recent times concerning female athletes
  • A detailed look at the women in the sport value chain, and what generates value in the sector

Reasons to Buy

  • For those wanting an in-depth analysis of the current state of play in women’s sport
  • Discusses the financial growth of women’s sports, and how much more widely viewed it has become through more accessible TV broadcasting as well as how the growth of social media has affected women’s sport
  • GlobalData’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying important themes early, enabling companies to make the right investments ahead of the competition, and securing that all-important competitive advantage.

IOC
USSF
WNBA
WTA
WSL

Table of Contents

  • 1. Executive Summary
  • 2. Players
  • 3. Thematic Briefing
  • 4. Trends
  • 5. Industry Analysis

    • 5.1. Market size and growth forecasts
    • 5.2. Timeline

  • 6. Value Chain

    • 6.1. Broadcasting
    • 6.2. Sponsorship
    • 6.3. Attendance

  • 7. Companies

    • 7.1. Public companies

  • 8. Further Reading
  • 9. Our Thematic Research Methodology
  • 10. About GlobalData
  • 11. Contact Us

Frequently asked questions

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