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Household Care

GlobalData provides unique and market-leading data and insights into the household care market. Browse or search our Report Store for the latest comprehensive reports, market data, analysis and survey findings alongside industry information on key companies, markets and financial deals.

Air Fresheners (2) General Purpose Cleaners (1) Textile Washing Products (17)

TrendSights Analysis: Personal Inter-Connections

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  • November 2016
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The Personal Inter-Connections trend is related to the incorporation of human relationships into the development of products and marketing campaigns. As social connections become more complex and diverse, brands have multiple opportunities to i...

TrendSights Analysis: Value

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  • December 2016
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Value is an undeniable goal with every purchase, although its importance may vary depending on the shopper and the specific proposal offered by brands and retailers. Consumers tend to develop complex equations where the perceived value of produ...

TrendSights Analysis: Out-of-Home

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  • September 2016
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Brands can target out-of-home consumption occasions by positioning themselves as the solution to one of five challenges: solving time-scarcity, meeting consumers' desire to cocoon, providing the best value, meeting consumers' health con...

Cross-Category Innovation Inspirations in Hygiene, Household, and Pet Products

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  • December 2016
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The lines are blurring between categories as consumers seek to experiment with novel products while also aligning offerings with their lifestyles. Opportunities therefore exist to take inspiration from across FMCG and beyond to meet these needs...

TrendSights Analysis: Blurring Gender Boundaries

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  • November 2016
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The Blurring Gender Boundaries trend addresses the new concepts that are defying conventional ideas and values related to the lifestyles associated with men and women. Many brands are investing in products that are challenging the standard cons...

Top Trends in Household Care; Exploring the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels, and pest control categories

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  • March 2016
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The drive to live in a sterilized world is being reflected in innovations that offer more specialist cleaning solutions. This is supported by the interests of over half of consumers globally who say they favor functionality over "natural&q...

Top Trends in Household Cleaning and Laundry 2017: The latest trends in the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels and pest control categories

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  • May 2017
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"Top Trends in Household Cleaning and Laundry 2017" focuses on outlining the key consumer and innovation trends currently impacting household cleaning and laundry care. These include NPD that aligns with gender-specific concerns, the ...

Top Trends in Household Care & Laundry Products 2018: The latest trends in the air freshener, dishwashing product, general purpose household cleaner, laundry care, household paper towels, and pest control categories

  • $3,450
  • June 2018
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"Top Trends in Household Care & Laundry Products 2018", is part of GlobalData's Top Trends series. It examines the key consumer behaviors that are shaping preferences within this space, and subsequently how this is translating...

Top Trends in Household Care and Laundry Products 2019 - Exploring the latest consumer and innovation trends, and future opportunities

  • $3,450
  • May 2019
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"Top Trends in Household Care and Laundry Products 2019" is part of GlobalData's Top Trends series. It examines the key consumer behaviors that are shaping preferences within this space, and subsequently how this is translating in...

Entry Strategies and Opportunities in Emerging Markets – Household Care and Personal Care

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  • July 2015
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Scent Preferences and Innovation Trends in Air Care

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  • July 2015
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Fresh & Natural Trends in Household Cleaning and Laundry Care

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  • July 2015
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2014 Consumer Survey Data Republic of Korea - Household Care & Pet Care

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  • May 2014
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Success Case Study: P&G Downy/Febreze Unstopables; Building a mass-premium home fragrance experience

  • $995
  • April 2016
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The use of scent within the home has been characterized by an increasingly nuanced, premium tendency drawing on consumers' aspirations and desire to move beyond odor prevention into image making. Products that can make this transition from ...

Success Case Study: Ghari Laundry Detergent; From regional to national dominance among low-income consumers

  • $995
  • April 2016
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Prior to 1987, the Indian laundry detergent market had been dominated by premium brands offering goods that were only affordable to more affluent consumers. During the 1990s the market became more accessible to lower-income consumers, who were ...

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