Refine Search
(0)
(0)
(0)
(0)

Success Case Study: P&G Downy/Febreze Unstopables; Building a mass-premium home fragrance experience

  • $995
  • April 2016
Add to Basket Quick View Add to Saved List

The use of scent within the home has been characterized by an increasingly nuanced, premium tendency drawing on consumers' aspirations and desire to move beyond odor prevention into image making. Products that can make this transition from ...

Scent Preferences and Innovation Trends in Air Care

  • $1,495
  • July 2015
Add to Basket Quick View Add to Saved List

N/A

Join our mailing list
Find out first about the latest reports and offers.