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Success Case Study: Ghari Laundry Detergent; From regional to national dominance among low-income consumers

  • $995
  • April 2016
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Prior to 1987, the Indian laundry detergent market had been dominated by premium brands offering goods that were only affordable to more affluent consumers. During the 1990s the market became more accessible to lower-income consumers, who were ...

ForeSights: Self-Cleaning Clothing; Clothing that can keep itself clean

  • $495
  • January 2016
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Keeping clothing clean via conventional means can be impossible in certain situations (there are no laundromats or washing machines on the battlefield); self-cleaning clothing provides a solution for these situations.

 Consumer habits hav...

Household Cleaning and Laundry Innovation Update: Q2 2015

  • $400
  • July 2015
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Fresh & Natural Trends in Household Cleaning and Laundry Care

  • $1,495
  • July 2015
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Household Cleaning and Laundry Innovation Update: Q1 2015

  • $400
  • April 2015
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Success: Ariel Power Gel Ball

  • $400
  • January 2015
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Laundry Care Product Innovation Update – November 2014

  • $400
  • November 2014
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Laundry Care Product Innovation Update – October 2014

  • $400
  • October 2014
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Laundry Care Product Innovation Update – September 2014

  • $400
  • September 2014
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Laundry Care Product Innovation Update – August 2014

  • $400
  • August 2014
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Laundry Care Product Innovation Update – July 2014

  • $400
  • July 2014
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Laundry Care Product Innovation Update – June 2014

  • $400
  • June 2014
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Laundry Care Product Innovation Update – May 2014

  • $400
  • May 2014
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Laundry Care Product Innovation Update – April 2014

  • $400
  • April 2014
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Laundry Care Product Innovation Update – March 2014

  • $400
  • March 2014
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