Target’s bold acquisition will help it catch up to its rivals

Following the news that Target is in the process of acquiring same-day delivery technology from Deliv;

Luke Gowland, Thematic Analyst at GlobalData, a leading data and analytics company, offers his view:

“This acquisition will enable Target to improve its position within several areas ofretail, including ecommerce, delivery efficiency and speed, and smart supply chain, ensuring that it is better positioned in the highly competitive retail market. Technology has become vital for the retail sector across all aspects of the value chain, and investing effectively in these is essential for a company’s future success.

“Even before the COVID-19 pandemic, home delivery was a major area of competition among retailers and a focus of substantial investment. COVID-19 has prompted an increased demand for home delivery, further testing retailer’s capabilities. The pandemic is a disruptive threat and is accelerating innovation within the retail sector, which will ultimately benefit customers.

“This deal is a clear indication that Target is serious about competing alongside Amazon and Walmart. These companies have been particularly proactive in developing their last-mile delivery capabilities. The acquisition of Deliv’s same-day technologies will enable Target to keep pace with the leading retailers.”

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