GlobalData Plc

Consumer Services

We provide four types of market and competitive intelligence covering the full range of offerings from consumer services carriers, MVNOs, OTTs and third parties around the world.

Our Consumer Services solution supports executives and decision makers responsible for strategic planning, product development, pricing and marketing across the spectrum of telecom businesses.

Market Data & Intelligence

We provide informed, up-to-the-minute and highly detailed market forecasts, market shares and country intelligence for four key Consumer Services areas (mobile, fixed, multi-play and pay TV) in markets around the world.

Mobile Communications

We track current and future demand for mobile voice and data services within the context of overall demand and break down ARPS, revenues and subscriptions at the service level.

Services include:

Market Forecasts

  • More than 100 metrics for 101 markets and mobile operator KPI Forecasts for up to six of the major service providers in each of those markets
  • A Premium Forecast, available for Argentina, Brazil and Mexico, details over 400 indicators
  • Mobile Broadband Forecasts cover broadband markets in 28 countries and our Smartphone Forecasts cover more than 100 handset sell-through metrics in over 60 countries
  • Forecasts are supported with a range of macroeconomic data providing extra context – detail on population, GDP, GDP PPP adjusted, households and more

Market Shares

  • Market share data is integrated within our Mobile Data Forecasts, Mobile Operator KPI Forecasts and Smartphone Forecasts

Country Intelligence

  • Extensive data on the fixed communications landscape of each country we cover, including the regulatory environment and competitive dynamics
  • Updated annually, these reports analyze key trends, evaluate near-term opportunities and assess risk factors

Pricing/Promotions

  • Daily tracking of the dynamic US and European wireless markets
  • We track the competitive pricing and promotions across Wireless, Data, and Devices

Fixed Communications

We track adoption and service revenue trends for a variety of services and technologies including fixed voice, broadband (such as xDSL, Fiber, WiMAX) and IPTV. Projections are provided at the residential, corporate and total market levels and at country, regional and global levels.

Services include:

Market Forecasts

  • Fixed voice, broadband and IPTV adoption and service revenue trends, at the residential, corporate and total market levels for 101 markets globally
  • Includes five years of historic tracking data and five years of projections, for more than 200 metrics in each country including penetration, adoption, usage, ARPU and revenue. Updated quarterly
  • The excellent range of markets covered supports meaningful benchmarking and lets our analysts anticipate important trends.

Market Shares

Tracks key market-share indicators for the three or four leading voice, VoIP, broadband, DSL and cable operators in each of 77 countries worldwide

Country Intelligence

  • Extensive data on the fixed communications landscape of each country we cover, including the regulatory environment and competitive dynamics
  • Updated each year, these reports analyze key trends, evaluate near-term opportunities and assess risk factors

Multi-play

We quantify demand for bundled and blended telecom and media products in 32 countries.

Services include:

Market Forecasts

  • Information for 32 countries, tracked at the subscription, user and RGU level
  • Each forecast comes with five years of historic tracking data and five years of projections for more than 100 metrics in each country including penetration, adoption, market share, usage, ARPU and revenues

Country Intelligence

  • Extensive data on the multi-play landscape of each country we cover, including the regulatory environment and competitive dynamics
  • Updated annually, these reports analyze key trends, evaluate near-term opportunities and assess risk factors

Pay TV

We provide competitive intelligence on pay TV and mobile TV dynamics over terrestrial, satellite and mobile platforms in more than 60 countries as well as regionally and globally.

Services include:

Market Forecasts

  • Demand for free and pay TV services over terrestrial, satellite and mobile platforms in 60 countries
  • Information is provided at the technology and operator levels. Each forecast comes with five years of historic tracking data and five years of projections for more than 100 metrics in each country, including penetration, adoption, market share, usage, ARPU and revenues
  • The excellent range of markets covered supports meaningful benchmarking and lets our analysts anticipate important trends
  • Forecasts are supported with a range of macroeconomic data to provide context. This includes detail on population, GDP, GDP PPP adjusted, households and much more

Market Shares

  • Market share data is integrated within our Pay TV Forecasts
  • This data identifies the players gaining traction in your market, provides benchmarks for measuring your own performance

Country Intelligence

  • Extensive data on the pay TV landscape of each country we cover, including the regulatory environment and competitive dynamics
  • Updated each year, these reports analyze key trends, evaluate near-term opportunities and assess risk factors
Pricing & Promotion Tracking

We track wireless, data and device pricing, packaging, promotion and availability in the US and 18 major markets in Europe.

Coverage includes:

US wireless market

  • Detailed national tracking of pricing, packaging, promotion, financing and availability across major markets and suppliers
  • Pre and postpaid wireless coverage includes data and data messaging pricing along with rumored and actual price change alerts
  • Includes a comprehensive review of international voice service, voice roaming and data access pricing
  • Mobile data plan tracking details national and regional smartphone, feature phone, tablet, data card (dongle), laptop and mobile hotspot offers
  • A monthly snapshot covers basic, smartphone, tethering and tablet plans
  • Monthly mobile web content tracking details major application, publisher, content category, user audience, pricing and usage duration offers
  • Connected Devices coverage

European mobile data market

  • Coverage details mobile data pricing and portfolios for nearly 60 national operators in 18 European countries
  • Assesses the current state of consumer mobile data services, tracks recent changes and highlights key competitive differentiators, fresh innovation and lessons learned
  • Also tracks business mobile data pricing (both pre-paid and post-paid) for tablets, USB modems, wireless routers and smartphones in 19 markets
  • Quarterly assessments identify key trends and areas of innovation in each market along with best practice and competitive response and new service models. Analysts provide additional insight at quarterly Assessment Sessions

Country Intelligence

  • Tracks handset, tablet, and connected device sales from selected leading retailers in major US metropolitan areas
  • Covers postpaid, prepaid and select device financing pricing at both national and local levels. Coverage includes pricing and availability on a local level, instant and mail-in rebates and monthly financing fees
  • Monthly profiles detail the handset offerings of the four major carriers in terms of pricing, shelf share and device type
  • Other reports capture variations between web and retail pricing, promotional activity across the web and monthly snapshots of the competitive landscape for consumer tablets

Geographic coverage

  • US Wireless, Data, Handsets, & Connected Devices:
USA-wide
  • US Local Retail:
Atlanta, Boston, Chicago, Dallas, Los Angeles, Miami, New York, Oklahoma City, San Francisco, Seattle
  • European Consumer Mobile Data:
18 countries
  • European Business Mobile Data:
18 countries
Market Advisory & Competitive Intelligence

We track significant market events as they happen, provide valuable insight into competitors and deliver in-depth understanding of competitor strengths and weaknesses to keep clients in touch with what’s happening in your markets.

Services include:

Intelligence Reports

  • Analysis of major product, marketing or business initiatives undertaken by competitors that may affect other market players, impact on buyer behavior or influence the market’s direction
  • Full Intelligence Reports are delivered within 24-to-48 hours of detecting high-impact market activity. If even more rapid response is required, we provide Intelligence Alerts within hours
  • We also provide alerts on activities by challengers or new entrants that may not have immediate impact but should be monitored

Advisory Reports

  • In-depth reviews of important trends or issues and analysis of their likely impact

Company Assessments

  • Analysis of competitors’ strengths and weaknesses, highlighting areas of opportunity and potential threats that you need to manage
  • Company Assessments report on all your major competitors, with coverage routinely extending to the companies accounting for 90% of sales in any given market
  • Coverage of companies that may be smaller but have potential to be game changers longer term
  • Assessments include a Competitive Index scoring companies from 1-to-10 on critical categories including strategy, sales and marketing, product portfolio, service and support and partnerships
  • The Competitive Index identifies competitors as either a Leader, Very Strong, Strong, Competitive or Vulnerable to help you allocate resources most effectively

Market Disruptor Profiles

  • Reports on the suppliers making news in your sectors, even if they’re relative newcomers with limited market share e,g. innovative startups, new entrants that are gaining traction, or established players making new moves and generating differentiation in a particular niche
  • While Company Assessments provide deep competitive position insight, Market Disruptor Profiles look at new initiatives and the basis on which they are attempting to shake things up in the market

Product Assessments

  • Highly detailed views of competitors’ products and services to identify differentiators or opportunities
  • Reports on all the big-selling products in your market, with coverage routinely extending to the products making up 90% of sales
  • Coverage of smaller sellers that are showing potential to be game changers longer term
  • Product Assessments include a Current Perspective rating that assesses each product’s comparative threat level in the market place
Innovation Strategies Tracking

We capture noteworthy carrier service and vendor innovations in markets around the world. Our experts analyze the business models driving innovations and evaluate their success over time, helping you identify the ideas that are performing best, the regions where innovation is proving profitable and which innovations may be suitable for your business.

Services include:

Continuous marketing monitoring

  • Ongoing reporting on the latest consumer service innovations

Ongoing success monitoring & evaluation

  • Exclusive analysis and updates on service success and evolutions

In-depth analytical reports

  • Comprehensive analytical profile reports and quarterly trend reports

Robust, searchable database

  • Researches and tracks service innovations by type, geography, customer targets, monetization models and more

Trend analysis

  • Dynamic assessments of shifts in service innovation, gain expert perspective with trend reports and briefs