UK home cooking trends pose a threat to restaurant takeaway and delivery, says GlobalData

COVID-19 has dramatically reshaped the UK’s dining culture. With many consumers adopting a more a home-centric lifestyle, much of the population turned to the kitchen both as a creative outlet and financially viable option for their culinary needs during lockdowns. However, the UK restaurant industry did not see such positive developments and the industry is expected to decline by 22% over 2019-2020 to hit £25,189m, according to GlobalData. Although it is expected to recover to 2019 levels by 2021, with forecasts looking promising at £33,323m*, the extreme dip this year is evident of the many challenges operators are currently facing.

Carmen Bryan, Consumer Analyst at GlobalData, comments: “Delivery services and takeaway options provided a much-needed lifeline to restaurants during social distancing when on-premise capacity and related sales were limited.”

However, as per GlobalData’s COVID-19 Recovery Consumer Survey, conducted in mid-July, *2two thirds of UK respondents stated that they did not plan to order meals from restaurants for click-and-collect or delivery any more often than before. Compare this against those looking to experiment with new cuisines and recipe types, which *256% were in favour, and you can see a clear disparity in consumer culinary behaviour.

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Bryan continues: “Offering higher brand engagement and a tailored touch, such as customizable menus, will help empower consumers and cement repeat visits or orders.”

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