13 Apr 2020
Posted in Travel & Tourism
US Department of Transportation ruling could be detrimental to airline industry, says GlobalData
Recent instruction by the Department of Transportation will put airlines into further financial difficulty than they already are, says GlobalData, a leading data and analytics company.
Rheanna Norris, Associate Analyst at GlobalData, comments: “Airlines rely upon cancellation and change fees as a reliable stream of revenue. The coping mechanism for many US-based airlines has been seen in the form of drastic capacity cuts and furloughing many members of staff. Having the opportunity to not lose revenue by offering travel at a later date is providing a lifeline to airlines.”
By offering mandatory refunds on cancelled flights, this accelerates airlines’ cash burn, eating into their cash reserves and leaving less financial stability for when travel restrictions are lifted. This will be especially challenging for smaller airlines, who are less equipped for an external impact of this scale.
Norris concludes: “Airlines need to be cautious around their brand image and make the refund process as easy for the customer as possible. Negative media attention around this issue will tarnish an airlines’ reputation and could discourage an uncertain post-COVID-19 traveler from booking with the company in question in the future”.