Following ZoomInfo’s recent acquisition of Ringlead last week, analysts at leading data and analytics company GlobalData, note key findings about the company from its suite of business intelligence databases.

Job Analytics – Hiring middle-level management and platform engineers

According to GlobalData’s job analytics database, ZoomInfo listed over 250 roles in August 2021* across its offices in the US, Canada, Israel and India. Around 45% of its total job postings between January and August 2021 were for middle-level manager roles, and 30% for engineering teams, including software programmers and testers.

Ajay Thalluri, Business Fundamentals Analyst at GlobalData, says: “ZoomInfo is on the quest to increase hires across various departments, including engineering, marketing, customer experience, data research and security. The company plans to introduce new products and define target market for launches. ZoomInfo has over 15,000 customers and it looks to add more talent for its engineering and marketing teams to scale its business.”

Interestingly, the company is seeking a senior ‘Director of Platform Engineering’ role where the candidate is required to have had experience of working on platforms in excess of $500m, for creating shared services and components targeted at internal ZoomInfo products, and a ‘Product Manager of Data Acquisition’ role to drive data collection across millions of sources and provide data-focused software solutions with data-driven decisions.

ZoomInfo is also staffing its research and development (R&D) team, which uses machine learning (ML) and analytics to build data products.

Filing analytics – Company focuses on Innovation and acquisitions

‘Innovation’ was a key theme in ZoomInfo’s 2021 earnings transcripts, with the company looking at bolstering product offerings via R&D hiring.

Sentiments have been on the up since its June 2020 IPO. According to GlobalData’s Filing Analytics Platform, ZoomInfo’s sentiment score rose by 1% in Q3 2021**, compared to Q2 2021, while growth was nearly 7% compared to Q3 2020.

Optimism around revenue growth, mergers and acquisitions (M&A) and customer retention boosted earnings transcript sentiments for ZoomInfo in Q3 2021, with ‘Acquisition’ being the top keyword in all filings released.

Rinaldo Pereira, Business Fundamentals Analyst at GlobalData, comments: “Apart from innovation, M&As and artificial intelligence were other key themes mentioned in ZoomInfo’s Q3 2021 transcripts. What’s more, the number of analyst/broker firms covering the stock in earnings transcripts rose in Q2 2021 after a steady decline across quarters starting Q4 2020. In Q3 2021, the number is on par with Q3 2020. This suggests that the company has regained interest among analysts, who likely see the company as a growth prospect – with ZoomInfo expecting to continue its double-digit revenue growth in upcoming quarters.”

Influencer platform – Stock price sways from M&As

ZoomInfo gained traction among influencers and analysts during earnings releases and acquisitions in 2021, and caused stock price sways – as identified by GlobalData’s Influencers Database.

Smitarani Tripathy, Influencer Analyst at GlobalData, comments: “Newly emerged keywords among influencer discussions on Twitter between July and Aug*** around ZoomInfo included ‘Stocks’, ‘Business Intelligence’, ‘Revenue’, ‘Ratings’ and ‘Acquisition’.

“Influencer discussions around ZoomInfo surged in July, and sentiments were largely positive on the company’s announcement to acquire Chorus.ai. Influencers were also very positive about ZoomInfo’s Q2 earnings, which pushed stock prices up and continued the upside trend.”

Below are a few of the most popular tweets captured by GlobalData’s Influencer Platform:

• Patrick Walker, Senior Enterprise Data Architect at Normandale Community College: “#Analyticship:#BI,#ML,#AI,#BigData,#Analytics,#HiEd:ZoomInfo acquires http://Chorus.ai for $575M to expand its sales intelligence platform ” https://twitter.com/METAMORF_US/status/1416838033404579844
• Scott Brinker, VP Platform Ecosystem at HubSpot: “ZoomInfo drops $575M on http://Chorus.ai as AI shakes up the sales market https://tcrn.ch/3ecBatL #martech Congrats to @henrylschuck and the @ZoomInfo team — very exciting acquisition!” https://twitter.com/chiefmartec/status/1414961397289603088

* Until 27 August 2021

**Quarter for release of earnings transcript (Q2 2021 earnings transcript released in August 2021)

***Until 19 August 2021