Activision Blizzard Inc - Company Profile
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Activision Blizzard Inc (Activision Blizzard) is a developer and publisher of entertainment content and services. R&D, global presence, and distribution network are the company’s major strengths, even as a decline in profitability and dependence on customers remain cause for concern. A positive outlook for the global movies and entertainment industry, the global games software market, and the global advertising market are likely to offer growth opportunities to the company. However, intense competition, piracy and unauthorized copying, and shorter and more seasonal product lifecycles could affect its business operations.
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