adidas AG - Company Profile

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adidas AG (adidas) designs, manufactures and markets athletic and sports lifestyle products. The company’s product portfolio includes footwear, apparel and accessories such as bags, sun glasses, fitness equipment, and balls. The company distributes and sells products through own-branded stores, retail stores, wholesale stores, sporting goods chains, buying groups, department stores, lifestyle retail chains, e-retailers, and franchise stores. It also markets products through e-commerce platforms and mobile shopping apps. adidas offers its products under the adidas brand. It also undertakes various product franchises. The company's business operations span across the Americas, Europe, Asia-Pacific, Africa, and the Middle East. adidas is headquartered in Herzogenaurach, Germany.

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Headquarters Germany

Address Adi-Dassler-Strasse 1, Herzogenaurach, Bayern, 91074


Telephone 49 9132 840

No of Employees 57,334

Industry Retailing

Ticker Symbol & Exchange ADS (ETR)

Revenue (2022) $23.7B 6% (2022 vs 2021)

EPS XYZ

Net Income (2022) XYZ -71.1% (2022 vs 2021)

Market Cap* $35.3B

Net Profit Margin (2022) XYZ -72.7% (2022 vs 2021)

* As of and is in US$
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adidas AG premium industry data and analytics

460+

Online Price Intelligence

Monitor online prices for products from adidas AG with insights on price dynamics across product categories and countries.

430+

Retail Market Data Insights

Insight into market share and brand performance.

50+

Product Launch Analytics

Analyze latest product launches for innovation and product strategies.

3

IT Services Contracts

Improve competitive bidding with insights into all publicly disclosed IT services contracts for adidas AG (including IT outsourcing, business process outsourcing, systems integration & consulting and more).

Products and Services

Products Services Brands
Footwear E-Commerce Services adidas
Accessories and Gear
Apparel
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History

History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.

Year Event Description
2024 Contracts/Agreements In February, the company entered into a partnership with the Ladies European Tour to deliver uniforms, footwear, and accessories to all LET staff.
2024 New Products/Services In February, the company introduced the new edition Manchester United x Stone Roses collection.
2024 Contracts/Agreements In February, the company entered into a firm and binding memorandum of understanding with Olympique Lyonnais to provide kits for the men's and women's teams of Olympique Lyonnais for 4 additional seasons.
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Competitor Comparison

Key Parameters adidas AG NIKE Inc Puma SE Lululemon Athletica Inc Topgolf Callaway Brands Corp
Headquarters Germany United States of America Germany Canada United States of America
City Herzogenaurach Beaverton Herzogenaurach Vancouver Carlsbad
State/Province Bayern Oregon Bayern British Columbia California
No. of Employees 57,334 83,700 17,590 34,000 32,000
Entity Type Public Public Public Public Public
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Executives
Name Position Board Since Age
Bjorn Gulden Chief Executive Officer Senior Management 2023 58
Harm Ohlmeyer Chief Financial Officer Senior Management 2017 55
Alasdhair Willis Chief Creative Officer Senior Management 2022 -
Thomas Rabe Chairman Non Executive Board 2020 58
Martin Shankland Head - Global Operations Senior Management 2019 52
Non Dignissim Eros Proin vel Convallis 2024 XY
Non Dignissim Eros Proin vel Convallis 2024 XY
Non Dignissim Eros Proin vel Convallis 2024 XY
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