adidas AG - Company Profile
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adidas AG (adidas) designs, manufactures and markets athletic and sports lifestyle products. The company’s product portfolio includes footwear, apparel and accessories such as bags, sun glasses, fitness equipment, and balls. The company distributes and sells products through own-branded stores, retail stores, wholesale stores, sporting goods chains, buying groups, department stores, lifestyle retail chains, e-retailers, and franchise stores. It also markets products through e-commerce platforms and mobile shopping apps. adidas offers its products under the adidas brand. It also undertakes various product franchises. The company's business operations span across the Americas, Europe, Asia-Pacific, Africa, and the Middle East. adidas is headquartered in Herzogenaurach, Germany.
adidas AG premium industry data and analytics
Products and Services
Products | Services | Brands |
---|---|---|
Footwear | E-Commerce Services | adidas |
Accessories and Gear | ||
Apparel |
History
History section provides information on new products, mergers, acquisitions, expansions, approvals, and many more key events.
Year | Event | Description |
---|---|---|
2023 | Plans/Strategy | In December, the company announced its plans to introduce SUPERNOVA SOLUTION and SUPERNOVA STRIDE. |
2023 | New Products/Services | In December, the company launched SUPERNOVA RISE. |
2023 | Contracts/Agreements | In October, the company announced a collaboration with MyFitnessPal under which members of adiClub in the US and UK can redeem their adiClub points for MyFitnessPal Premium to support them in optimizing their athletic performance. |
Competitor Comparison
Key Parameters | adidas AG | NIKE Inc | Puma SE | Lululemon Athletica Inc | Topgolf Callaway Brands Corp |
---|---|---|---|---|---|
Headquarters | Germany | United States of America | Germany | Canada | United States of America |
City | Herzogenaurach | Beaverton | Herzogenaurach | Vancouver | Carlsbad |
State/Province | Bayern | Oregon | Bayern | British Columbia | California |
No. of Employees | 57,334 | 83,700 | 17,590 | 34,000 | 32,000 |
Entity Type | Public | Public | Public | Public | Public |
Key Financial Charts
Sales Growth

Net Income Growth

Executives
Name | Position | Board | Since | Age |
---|---|---|---|---|
Bjorn Gulden | Chief Executive Officer | Senior Management | 2023 | 58 |
Harm Ohlmeyer | Chief Financial Officer | Senior Management | 2017 | 55 |
Alasdhair Willis | Chief Creative Officer | Senior Management | 2022 | - |
Thomas Rabe | Chairman | Non Executive Board | 2020 | 58 |
Nathan VanHook | Vice President - Basketball Footwear | Senior Management | 2023 | - |
Non Dignissim Eros | Proin vel | Convallis | 2023 | XY |
Non Dignissim Eros | Proin vel | Convallis | 2023 | XY |
Non Dignissim Eros | Proin vel | Convallis | 2023 | XY |
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