Baidu Inc - Company Profile

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Business Description

Baidu Inc (Baidu) is a provider of Artificial Intelligence (AI) and Internet search services. The company provides a full AI stack, which consists of AI chips, deep learning framework, core AI capabilities, such as natural language processing, knowledge graph, speech recognition, computer vision, augmented reality, and open AI platform to facilitate wide application and use. Baidu classifies its business operations into two reportable segments: Baidu Core and iQIYI. The company generates revenue from two sources: Online Marketing Services, and Others. In FY2022, Online Marketing Services accounted for 39.6% of the company’s revenue and Ohers with 60.4%.

R&D Overview

Baidu's R&D arm focuses on developing artificial intelligence (AI) technology and have made significant progress in the commercialization of AI-enabled offerings, including intelligent driving services, in-app services, cloud services and solutions, and solutions and smart devices and services. The company also operates research labs in in Sunnyvale, California and Seattle, Washington. In FY2022, Baidu incurred an expenditure of CNY23,315 million, which as a percentage of revenue stood at 18.8%.

Business Segments

Overview

Offers platform for users, creators, service providers, and merchants. Major products and services include Baidu App, Haokan, Baidu Wiki, Baidu Knows, Baidu Wenku, Baidu Scholar, Baidu Experience, Baidu Post, Baidu Union, DuerOS Smart Assistant, Baidu Maps, P4P, Marketing Cloud Platform, AI Cloud, Baidu search, Baidu Feed and Baidu Health.

Performance

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Overview

Offers online entertainment services primarily in China. Comprises of original content, professional user-generated content (PUGC), professionally-produced content (PPC), professional user generated content (PUGC) and user generated content. Also offers membership services and online advertising services.

Performance

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