Consumer Goods – opportunities in the water purifier market

We provided a global consumer goods company with an understanding of opportunities to diversify its household cleaning products business into more infrastructural and hygiene-oriented solutions through examining the market for at-home water purification systems. In-home water purification is seen as a way of bringing affordable potable water to developing markets without major governmental infrastructure investment.

Our Solution

The GlobalData team, built a research programme based on helping the client to understand routes to market, the role of channel partners in influencing end-user markets, industry dynamics and supply chains and finally the purchasing decision criteria of both businesses and end-consumers.

Outcome

The client was so happy with the project and how it was run that they have subsequently commissioned a second project from GlobalData to look at air purification technology and the opportunities this presents in a COVID world.