Foodservice DECODED
Previous edition: 09 May 2024
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Popeyes debuts Golden BBQ Chicken Sandwich in US
American restaurant chain Popeyes has expanded its chicken sandwich offerings with the introduction of the new Golden BBQ Chicken Sandwich in the US.
The new menu item features a buttermilk-battered chicken breast made with all-white meat, topped with Golden BBQ sauce, and served on a buttery-toasted brioche bun with barrel-cured pickles.
The sandwich can be customised with Havarti cheese and Applewood smoked bacon and is available at participating restaurants nationwide.
Popeyes culinary innovation vice-president and chef Amy Alarcon said: “We wanted to create something that reminds our guests why they should love lunchtime.
“The Golden BBQ Chicken Sandwich brings a rich combination of sweet and tangy with every bite, perfect for those looking to zest up their midday meal. It's about bringing a little joy, a little excitement, and a lot of flavour to the table — or the desk, as it may be.”
The Golden BBQ Chicken Sandwich is the latest addition to Popeyes' menu. In April 2024 Canadian customers were treated to the Buffalo Crispy Chicken Wrap and Loaded Buffalo Poutine, both available for a limited time.
The Buffalo Crispy Chicken Wrap is an iteration of the Crispy Chicken Wrap introduced in July 2023.
In March 2024, Popeyes also introduced Honey Lemon Pepper Wings, a limited-time offering combining sweet, tangy, and peppery flavours. The wings were initially available exclusively through the Popeyes app and website from 19 to 31 March and subsequently in restaurants from 1 April.
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