-
Company Insights
NewDecoding Mastercard’s YouTube Advertising Strategy in Q1 2024​
The report on Mastercard's advertising strategies on YouTube during the first quarter of 2024, focuses on key products and services such as March Mastercard, Mastercard credit Card Services and Mastercard Secure Card. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Security Enhancements, Efficient Transactions and Cutting-Edge Technologies. Moreover, the report examines the overarching themes of innovation, convenience and effeciency into these campaigns. By synthesizing these insights, the report aims to...
-
Company Insights
NewSamsung Pay – Competitor Profile
Samsung Pay is a mobile payment solution launched by Samsung in August 2015. Samsung Pay is available for a range of Samsung products, including its Galaxy devices and Gear wearable technology. It was the first mobile payment offering to support NFC, magnetic secure transmission, and barcode scanning in a single solution. It is supported by more than 2,800 international and regional banks and credit unions in the US, including Bank of America, Wells Fargo, Citibank, Capital One, PNC, and TD...
-
Company Insights
NewDecoding Coca Cola’s YouTube Advertising Strategy in Q1 2024​
The report on Coca-Cola's advertising strategies on YouTube during the first quarter of 2024, focus on key products such as Coca-Cola Real Magic, Coca-Cola Zero Sugar Sommelier, and New Coca-Cola Spiced. It analyzes the core themes, messaging strategies, and product benefits portrayed in these advertisements, highlighting elements such as Cost Saving, Flavor Diversity, and Refreshing Tastes. Moreover, the report examines the overarching themes of Fun, Casual Conversations, and Energy infused into these campaigns. By synthesizing these insights, the report aims...
-
Company Insights
NewAdyen – Competitor Profile
Adyen is a global payment company that enables merchants to accept payments from online and offline channels. Launched in 2006, Adyen offers payment services to clients globally, enabling them to accept payments via more than 250 local payment methods (including debit and credit cards and alternative payment solutions) in over 180 currencies. In addition to ecommerce payment acceptance for individual merchants, Adyen also offers MarketPay, a specialized product for online platforms and marketplaces. This service enables marketplaces to manage the...
-
Company Insights
NewAmazon Pay – Competitor Profile
Amazon Pay was launched in 2007 as Pay with Amazon, before being rebranded to its current name in 2017. The solution enables users to pay for purchases on third-party partner merchant websites and apps using payment methods saved on the user’s Amazon profile. In the US, Amazon Pay accepts credit and debit cards from major scheme providers including Visa, Mastercard, Discover, American Express, Diners Club, and JCB. In India, users can add funds to their Amazon Pay balance and use...
-
Company Insights
NewBlock – Competitor Profile
Block (formerly Square) is a US-based payment services provider that was launched in 2009. Effective from December 10, 2021, Square changed its legal name to Block. However, the company continues to offer its merchant services under the Square brand name, enabling businesses to accept payments through methods including debit and credit cards issued by all major scheme providers, as well as NFC-based solutions such as Google Pay and Apple Pay. For offline payments, the company offers an array of traditional...
-
Company Insights
NewCaixaBank SA – Digital Transformation Strategies
CaixaBank SA Digital Transformation Strategies Overview CaixaBank is exploring the use of advanced technologies such as blockchain, artificial intelligence, big data, and robotics to increase its operational flexibility and efficiency. AI, big data, cloud, and blockchain are among the key technologies under focus for the company. The annual ICT spending of CaixaBank was estimated at $1.5 billion in 2023. A major share of this spending is earmarked for acquiring software, ICT services, and network and communications from vendors. CaixaBank SA...
-
Company Insights
NewUnited Overseas Bank Limited – Digital Transformation Strategies
United Overseas Bank Digital Transformation Strategies Overview United Overseas Bank is exploring the use of advanced technologies such as blockchain, artificial intelligence, big data, and cloud to increase its operational flexibility and efficiency. AI, big data, cloud, and blockchain are among the key technologies under focus for the company. The annual ICT spending of United Overseas Bank was estimated at $835 million in 2023. A major share of this spending is earmarked for acquiring software, ICT services, and network and...
-
Company Insights
NewLiberty Mutual Holdings Company – Digital Transformation Strategies
Liberty Mutual Holdings Company Digital Transformation Strategies Overview Liberty Mutual is utilizing AI and machine learning to improve its underwriting processes. AI, big data, cloud, blockchain, and IoT are among the key technologies under focus for the company. The annual ICT spending of Liberty Mutual was estimated at $1.1 billion in 2023. A major share of this spending is earmarked for acquiring software, network and communications, and hardware from vendors. Liberty Mutual Holding Company (Liberty Mutual) is a property and...
-
Company Insights
NewPing An Insurance (Group) Company of China – Digital Transformation Strategies
Ping An Digital Transformation Strategies Overview Ping An is tapping into the power of artificial intelligence (AI) to improve its business efficiency. AI, big data, cloud, and blockchain are among the key technologies under focus for the company. The annual ICT spending of Ping An was estimated at $2.8 billion in 2023. A major share of this spending is earmarked for acquiring software, network and communications, and hardware from vendors. Ping An Insurance (Group) Company of China (Ping An) is...