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Case Studies
MakeMyTrip Ltd – Case Study
An analysis of MakeMyTrip’s presence in online travel, discussing key markets and growth strategies. Key Highlights - In 2019 the company made significant investments in ongoing customer acquisition programs, such as cash incentives and select loyalty incentive promotions. - MakeMyTrip has a strong cash and liquidity position which is advantageous for funding potential market opportunities. - MakeMyTrip’s growth income increased in 2021 due to a reduced operational activities costs such as marketing and sales promotion expenses.
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Case Studies
Trip.com Group Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
Trip.com Group, formerly Ctrip, is a leading travel platform globally, integrating a comprehensive suite of travel products and services and differentiated travel content. Trip.com Group’s operations are primarily based in China and most of the company’s revenues are derived from operations in China. The company has a strong domestic growth strategy that involves growing its online as well as its offline presence. A key part of Trip.com’s domestic growth is its ‘content strategy’ imagined to attract and engage users. This...
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Case Studies
Rise of Google as a Powerhouse in Online Travel Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
This case study looks at Google’s emergence in online travel. It discusses key events selected from an in-depth timeline of Google's rise in online travel, adresses the impact Google has had on OTAs such as Expedia Group and Booking Holdings, selects patents assigned by Google relating to online travel, and considers the opportunities and challenges that Google now faces in this dynamic sector. Key Highlights - According to GlobalData, the global market value of online travel agencies (OTAs) hit ($480.3...
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Case Studies
Subscription-Based Travel Platforms Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges
More and more businesses are moving away from the traditional product economy to the ‘subscription economy’. Within the travel industry, this typically involves the consumer paying a monthly or annual fee to subscribe to receive access to a product, service, or exclusive membership benefits, such as perks and discounts. Subscribers will generally be able to access discounted prices for holiday products, such as accommodation, car rental, sightseeing activities, foodservice, and more. Schemes are particularly appealing to those who travel a...
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