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Analyst Opinions
Pet Products Packaging Opportunities – New Packaging Formats and Value-added Features
Pet products packaging has undergone a metamorphosis as pet owners are buying pet products not only to improve the quality of life of their pets but also to satisfy themselves. This has become even more noticeable following a trend of increased pet ownership since the COVID-19 pandemic started. Packaging mimicking human meals or introducing a more sophisticated design to pet products has been noted in the sector. In addition, the growing ecological awareness is prompting companies to invest in sustainable...
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Case Studies
Freshpet – Success Case Study
This report is part of GlobalData's Success and Failures case study series, which explores the reasons underpinning success or failure, and key learnings. It focuses on the success of Freshpet, a pet food brand that sells fresh pet food. This report focuses on the success of Freshpet pet food through thanks to its marketing, quality and emphasis on freshness and ethics.
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Consumer Insights
The Rise of Pet and Plant Parents – Coronavirus (COVID-19) Consumer Behavior Impact
This report is part of the GlobalData COVID-19 Impact on Consumer Behavior series, which tracks how the pandemic and many factors have impacted consumer behavior and purchase decisions. This report identifies key motivations that are driving consumers towards adopting pets and growing plants more during the coronavirus pandemic, and is offering recommendations for brands to target pet and plant parents.
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Case Studies
Success Case Study: Tails.Com Dog Food
Tails.com is a provider of personalized dog food direct to consumers at home. It uses algorithmic models and in-house ingredients to create bespoke diets tailored to the specific needs of subscribers’ pets at a price point comparable to high street brands. Given the pet humanization trend, innovators are taking inspiration from human healthcare trends, such as supplements, weight loss, and stress management, and offering new convenient products and services to pet owners. With the advent of AI and the resulting...
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Analyst Opinions
Top Trends in Pet Products 2017: Exploring latest innovation trends in pet food and pet care
"Top Trends in Pet Products 2017: Exploring latest innovation trends in pet food and pet care", explores the latest consumer and innovation trends in pet food and pet care. Pet ownership globally is on the rise, and this report explores innovation opportunities for brands to capitalize on this growth. Humanization continues to emerge as the overriding theme; as owners' lifestyles, consumption habits and preferences influence the products they choose for their pets.
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Analyst Opinions
Top Trends in Pet Products; Exploring the pet care and pet food categories
As consumers increasingly liken their pets' needs to their own, the trends being seen in the human space are continuing to manifest themselves in the pet category. Facets of pet lifestyles including health, indulgence, and grooming are evolving in line with the trends and consumption behaviors being seen among their owners. Many of today's consumers are time-poor and continue to seek out solutions that can address this need. Owning a pet can be highly time-consuming, which is evident in that...
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Analyst Opinions
Category Packaging Opportunities: Pet Products
The pet products sector has been growing for many years but the growth has been even more noticeable recently, with millions of households across the globe now owning or taking care of pets. For many pet owners, pets are perceived as equal family members that deserve premium treatment. This is reflected in packaging that helps to create a stylish, premium image for gourmet products and, in many cases, to blur the boundaries between human and pet food offerings. Many packaging...
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Analyst Opinions
Top Trends in Pet Products 2018: The latest trends in pet food and pet care products
"Top Trends in Pet Products 2018", is part of GlobalData's Top Trends series. It examines the key consumer behaviors that are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities. This report outlines the key consumer and innovation trends currently impacting the core categories in the pet products sector: pet food and pet care. Trends explored in this research include innovation opportunities in offering alternative diets for pets, premiumization of pet products, new...
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