adidas’ Sports Sponsorship Strategy and the Impact of COVID-19

Pages: 22 Published: July 30, 2020 Report Code: GDUKSPC36414

Detailed profile of adidas's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

Scope

Detailed examination of adidas's sponsorship portfolio, analysing the brand's strategy for engaging with sport and sport sponsorship. Every deal is analysed and valued and the impact that COVID-19 is highlighted and analysed with a view to understanding future brand intentions.

Reasons to Buy

Detailed profile of adidas's sport sponsorship strategy, including a look at the impact COVID-19 may have on that strategy

Key Players

adidas

Table of Contents

1. Key Information & Background

2. Strategy

•2.1 Strategy overview

•2.2 Sponsorship spend by sport

3. Kit Supplier Partnerships

•3.1 Kit supply overview

•3.2 adidas consolidates its position in soccer

•3.3 adidas aims to regain market share in the US

•3.4 Post COVID-19 kit supply landscape and what it means for adidas

•3.5 adidas’ South American COVID-19 kit supply troubles

4. Athlete Endorsements

•4.1 Athlete endorsement overview

•4.2 The importance of Patrick Mahomes

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