Anheuser-Busch InBev – Digital Transformation Strategies

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AB InBev Digital Transformation Strategies Overview

AB InBev has been focusing on using artificial intelligence, cloud-based mobile applications, big data, and augmented reality to digitally transform its operations. The annual ICT spending of AB InBev was estimated at $796.3 million for 2023. A major share of this spending is earmarked for acquiring software, hardware, and ICT services from vendors. Anheuser-Busch InBev SA/NV (AB InBev) is involved in the production, distribution, and sale of beer and other alcoholic beverages such as wine, ready-to-drink cocktails, spirits, and hard seltzers, as well as soft drinks worldwide. The company has over 500 global, multi-country, and local beer brands in its portfolio. Some of its well-known global brands are Budweiser, Stella Artois, and Corona, multi-country brands include Beck’s, Leffe, and Hoegaarden, and local beer brands are Aguila, Brahma, Antarctica, Castle, Victoria, and Skol. The company also holds exclusive rights to bottle, sell, and distribute certain PepsiCo brands in Brazil including Pepsi-Cola, Gatorade, H2OH!, and Lipton Ice Tea. The company conducts business operations in North America, Latin America, Europe, Africa, and Asia-Pacific.

 The AB InBev digital transformation strategies report will act as a reference point to understand a company/competitor’s digital strategy. It will also help in understanding the digital preparedness of the company against its peers. The information included in these reports is sourced from a mix of our very own internal database and authentic secondary research links such as the company’s annual report, presentations, press releases, etc. The report covers an overview of the company, its digital transformation strategies, technology focus areas, technology partnerships, technology introductions, acquisitions, and ICT spending among others.

Total ICT Spending 2023 $796.3 million
ICT Spend by Function Data center, Communications, Network, Application, End-User computing, Management, and Service Desk
ICT Spend by Channel Internal development and maintenance, Technology vendors (direct), Local resellers, Telcos, ICT services providers/consulting firms, Specialist outsourcers, and Systems integrators
External ICT Spend by Segment Software (including cloud SaaS), Hardware (including cloud IaaS), ICT services, Consulting, Network and communications, and Others
Technology Theme Focus Artificial intelligence, e-commerce, big data, IoT, and social media
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Digital Transformation Strategies

AB InBev is harnessing the power of AI to optimize its operations across its operational segments, such as raw material procurement, marketing, and customer interactions. Also, they’ve created a global analytics platform that gathers and stores data from vendors and diverse departments, like logistics, sales, and human resources and the company employs AI tools for performing due diligence when considering acquisitions.

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AB InBev Technology Theme Focus

AB InBev is utilizing several emerging technologies including artificial intelligence, e-commerce, and IoT, among others to enhance its operational and service capabilities.

AB InBev Technology Focus

AB InBev Technology Focus

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AB InBev Technology Initiatives

AB InBev has been involved in several strategic technology partnerships and collaborations, technology developments and rollouts, and acquisitions over the last few years. For instance, in 2023, AB InBev leveraged generative AI tools ChatGPT and Midjourney, to introduce Beck’s Autonomous, which is AI-crafted including the recipe, branding, marketing, and packaging. The beer is a limited trial run that will be available in the UK, Germany, and Italy.

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AB InBev ICT Spend by Function

  • Datacenter
  • Communications
  • Network
  • Applications
  • End-user computing
  • Management
  • ICT Service desk

AB InBev ICT Spend by Function, 2023 (%)

AB InBev ICT Spend by Function, 2023 (%)

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AB InBev ICT Spend by Channel

  • Internal development and maintenance
  • Technology vendors (direct)
  • Local resellers
  • Telcos
  • ICT services providers/consulting firms
  • Specialist outsourcers
  • Systems integrators

AB InBev ICT Spend by Channel, 2023 (%)

AB InBev ICT Spend by Channel, 2023 (%)

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AB InBev External ICT Spend by Segment

  • Software (including Cloud SaaS)
  • Hardware (including Cloud IaaS)
  • ICT services
  • Consulting
  • Network and communications
  • Others

AB InBev External ICT Spend by Segment, 2023 (%)

AB InBev External ICT Spend by Segment, 2023 (%)

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This report provides:

  • Insight into AB InBev’s technology activities.
  • Overview of technology initiatives covering partnerships, technology introductions, and acquisitions.
  • Insights on each technology initiative including technology theme, objective, and benefits.
  • Details of estimated ICT budgets.

Reasons to Buy

  • Gain insights into AB InBev’s technology operations.
  • Gain insights into its technology strategies and innovation initiatives.
  • Gain insights into its technology themes under focus.
  • Gain insights into its various partnerships.

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Table of Contents

  • Overview
  • – Brief information about the company, its business divisions, and its financials
  • Digital Transformation Strategy
  • – A summary of key digital strategies/implementation efforts of the company
  • Technology Focus
  • – Lists the technology themes pertinent to the industry the company operates in and highlights the themes adopted by the company
  • Technology Initiatives
  • – Discussion about all the technology introductions & partnerships the company has entered
  • Venture Arm: ZX Ventures
  • – Brief information about the Company’s Ventures and its the key decision makers
  • Investment
  • – Brief discussion about the investments made by the company to acquire new technologies
  • Acquisitions
  • – Brief discussion about the acquisitions by the company
  • Partnership, Investment and Acquisition Network Map
  • – A bird’s eye view of all the partnerships/investments/acquisitions that the company has made in the last 3-5 years
  • ICT Budget and Contracts
  • – The company’s ICT budget segregated into hardware, software, and managed IT services
  • Key Executives
  • – Lists key executives and Digital Transformation Executives of the company, typically the key decision makers/influencers

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